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Work Background
Randall ReillySenior Account Strategist at Randall Reilly®
Oct. 2022 - Oct. 2023Tuscaloosa, Alabama, United StatesAs a Senior Account Strategist at Randall Reilly, I managed multi-channel campaigns from start to finish, including strategy development, execution, and analysis based on client specific goals. I leveraged both on-platform and in-house tools to carry out analysis and to maximize efficiency and effectiveness of paid media accounts. I actively optimized, tested and analyzed targeting, campaign structures, ad copy, and bid strategies to drive results in line with clients KPIs. Demonstrate strategic agility - seeing ahead clearly; anticipate future consequences and trends accurately; create competitive and breakthrough strategies and plans.
Directly manage multi-channel campaigns from start to finish, including strategy development, execution, and analysis based on client specific goals
Leverage both on-platform and in-house tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
Actively optimize, test and analyze targeting, campaign structures, ad copy, and bid strategies to drive results in line with clients KPIs
Effectively communicate performance results and strategy recommendations to clients and sales reps
Identify and maximize new opportunities for client growth
RealPage, Inc.Brand Awareness Specialist
Aug. 2022Dallas, Texas, United StatesDevelop and implement brand management + social media strategies to increase brand awareness and resident engagement
Collaborate with Account Managers, SEO and SEM internal teams to create and execute marketing campaigns
Monitor and analyze market trends and consumer behavior to inform brand management decisions
Manage Property Management Companies and their assets online presence, including social media accounts and the company website.
Conduct research to identify opportunities for brand growth and development
Respond to client inquiries and concerns in a timely and professional manner
Perform regular performance reports to client executives over accounts featuring high and low performing campaigns and notable benchmark variations
Develop and maintain relationships with external software vendors
Manage budgets and resources related to brand management and paid social campaigns
Analyze the effectiveness of brand management and marketing efforts and making recommendations for improvement
RealPage, Inc.Digital Marketing Specialist
May. 2021 - Aug. 2022Remote(Internally promoted and transitioned to a Brand Awareness Specialist within the Brand Awareness Department)
Creating and manage pay per click search and display strategies specifically for the multifamily industry
Create and manage client online advertising campaigns in Google and Bing
Work with clients, account managers, and project managers on overall strategy during onboarding and on monthly calls with clients when required
Create and test keyword, audience, and geofence targeting segments
Manage ad spend within monthly budgets
Review data and provide strategic recommendations for search and display campaigns Implement manual ad optimization and leverage algorithmic bidding tools
Provide creative copy suggestions for client approval
Articulate used data to solve media problems/impact media performance
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Keep pace with digital advertising industry trends
Work with account managers on an ongoing basis to adjust spends, give updates and review strategies on behalf of the client
Coordinate with social media, SEO, and content team to deliver integrated client service
WISE DFWMarketing Coordinator - Subcommittee
Jan. 2021 - Jan. 2023Created, edited and published engaging content daily with a focus on images, graphics, videos related to women involvement and local job opportunities for LinkedIn and Twitter social platforms.
Planned and operated social events for members and board. Attend weekly and monthly conference meetings analyzing the Dallas and Fort Worth chapter growth and social expansion.
Allen Americans Professional Hockey ClubMarketing Intern
Aug. 2020 - Sep. 2020Allen, Texas, United StatesWorked with platform and custom content management systems.
Researched and analyzed competitor social media presence.
Integrated and restructured coorporate partner catalog.
Assisted in team marketing and advertising promotional activities.
Ultimate Fighting ChampionshipContent Marketing Intern
Jan. 2020 - Jun. 2020Las Vegas, NevadaCollaborated with internal departments toward campaign key performance indicators.
Curated market research design and newsletter editing while promoting global combat sports.
Proactively communicated status of campaigns and projects to supervisors and key stakeholders as needed.
ZRS ManagementSocial Media Ambassador and Sales Consultant
Oct. 2018 - May. 2021Dallas, TexasPresented, promoted and sold apartment product(s)/services to existing and prospective customers
Performed cost-benefit and needs analysis of existing/potential customers to meet their needs
Established, developed and maintained positive business and customer relationships
Reached out to warm customer leads via CRM software (Knock)
Expedited the resolution of customer problems and complaints to maximize satisfaction
Achieved agreed upon sales targets and quota's within schedule
Coordinated sales efforts with team members and other internal departments amongst leasing staff
Analyzed the territory/market’s potential, tracked sales and status reports
Supplied leadership with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
Monitored and developed content to distribute daily across social media platforms
Organized and coordinated social hours for business partners, Apartment Locators and Realtors
Coordinated advanced monthly marketing calendars to visually plan, execute and analyze metrics of external social platforms
Conducted apartment tours and managed resident relations and retention
ZRS ManagementLeasing Professional
Sep. 2018 - Jan. 2020Dallas, TexasPresented, promoted and sold apartment product(s)/services to existing and prospective customers
Performed cost-benefit and needs analysis of existing/potential customers to meet their needs
Established, developed and maintained positive business and customer relationships
Reached out to warm customer leads via CRM software (Knock)
Expedited the resolution of customer problems and complaints to maximize satisfaction
Achieved agreed upon sales targets and quota's within schedule
Coordinated sales efforts with team members and other internal departments amongst leasing staff
Analyzed the territory/market’s potential, tracked sales and status reports
Supplied leadership with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
Monitored and developed content to distribute daily across social media platforms
Organized and coordinated social hours for business partners, Apartment Locators and Realtors
Coordinated advanced monthly marketing calendars to visually plan, execute and analyze metrics of external social platforms
Conducted apartment tours and managed resident relations and retention
Richman Property ServicesBrand Ambassador
Oct. 2017 - Oct. 2018Dallas, TexasCreated, edited and published engaging content daily with a focus on images, graphics, videos.
Planned and operated social events for property sponsored partners and residents.
Managed external marketing outreach efforts and partnerships.
Drove sales and generated interest in the community by providing professional tours of luxury apartment homes, amenities, and the surrounding area.
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