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Work Background
DigitalOnUs by Tech MahindraOrganizational Change Management & Communication Lead
Nov. 2022 - Nov. 2024Mexico, Puerto VallartaDevelopment of comprehensive change management and corporate communication strategies for the adoption of new initiatives and projects within the organization:
1. Execution of customer-centric change management and communication approaches that support the overall change adoption strategy, focusing on creating change awareness, understanding, acceptance and active participation by all organizational stakeholders (leaders, suppliers and employees).
2. Tropicalization and suggestions for improvement in global change management and communicationtools, processes and materials, used during the launch of the initiative or project in local subsidiaries, with adherence to organizational policies and culture, as well as corporate brand guidelines and standards.
3. Monitoring and support in all change management and communication needs before, during and after the initiative or project.
Vida Vacations (Grupo Vidanta's subsidiary)Market Development and Strategic Alliances Manager
Dec. 2020 - Jul. 2022Nuevo Vallarta, Nayartit, MexicoDrove and improved upon a positive corporate image by defining, coordinating, and implementing projects, initiatives, and strategies to further brand awareness.
Reinforced current customers' loyalty through different digital and influencer marketing strategies, special events, and alliances with other brands/companies and created leads that directly led to increases in sales.
Grupo VidantaCorporate Public Relations & Social Responsibility Manager
Mar. 2017 - Jan. 2020Monterrey, Nuevo Leon, MexicoImproved stakeholder awareness and brand reputation by managing, coordinating, and implementing public relations, media relations, social media, influencer marketing, events organization, content management, sustainability, and corporate social responsibility.
EmbracoBranding and PR Leader for North America Region
Mar. 2016 - Mar. 2017North America Region (Mexico and USA)Led, managed, and implemented strategies, processes, and initiatives regarding branding, product promotion, external communications, public relations, and media relations.
Carried out event planning and management for the North America Region (USA & Mexico) according to the organization’s vision, main strategies, and goals.
EmbracoCommunication, Branding & Sustainability Leader
Nov. 2011 - Feb. 2016Monterrey, Nuevo Leon, MexicoImplemented and reinterpreted foreign corporate standards by shifting the context to local cultures, by advising, defining, managing, and implementing internal and external communication, branding, and product promotion processes with executive staff.
Drove sustainability and social responsibility initiatives.
Navistar MexicoCommunication and Social Responsibility Coordinator
Dec. 2009 - Nov. 2011Monterrey, MexicoDrove employee engagement and social responsibility by coordinating and implementing internal communications processes for the assembly plant in Mexico. Supported marketing team with media relations and plant tours for brand and product promotion.
Red Bull MéxicoField Marketing Coordinator
Nov. 2008 - Nov. 2009Monterrey, Nuevo Leon, MexicoCoordinated and implemented brand and product promotion initiatives in the northern region of Mexico, through marketing and special events strategies in conjunction with sales teams.
Red Bull MéxicoCommunication Assistant
Feb. 2008 - Oct. 2008Monterrey, Nuevo Leon, MexicoCreated, coordinated, and implemented public relations processes, as well as media relations in the northern region of Mexico through content management, press releases, and special events.
Australian Trade CommissionInternship
Jan. 2007 - Dec. 2007New York, New York, United StatesSupported efforts to promote small and medium Australian companies entering the US market through database creation, industry market reports, public relations initiatives, and product exhibition planning.
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