João Dambroz

Group Product Manager @Hotmart

🔥 Startup Founder✔️ ITProduct ConsultantProduct ManagerProject Manager

Passionate Lead Product Manager with a track record of solving customer problems through technology. Expertise in growth strategies, monetization, discovery prototypes, and A/B testing. Transitioned from a software engineer to a seasoned product leader with a proven ability to drive teams to business feasibility through digital solutions. Committed to crafting excellent products and delivering results. As a GPM at Hotmart, I empower knowledge content creators to succeed in their ventures by ensuring their students achieve significant progress in their studies and reach their goals. I am responsible for millions of active users on a global scale, driving user engagement and satisfaction through product strategies. I leverage network effects and engagement loops to create a self-sustaining cycle of growth and retention, enhancing the overall user experience and amplifying the success of our creators and their students. ● Led consumer retention product initiatives, overseeing classroom, community, trailblazer, and monetization projects. ● Collaborated with cross-functional teams to deliver enhanced user experiences. ● Shaped product vision and strategy, leveraging data insights and user needs.

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Work Background

HotmartGroup Product Manager

Mar. 2022I lead consumer retention product people(classroom, community, trailblazer and monetization) I empower knowledge content creators to succeed in their ventures by ensuring their students achieve significant progress in their studies and reach their goals. I am responsible for millions of active users on a global scale, driving user engagement and satisfaction through innovative product strategies and effective management. I leverage network effects and engagement loops to create a self-sustaining cycle of growth and retention, enhancing the overall user experience and amplifying the success of our creators and their students.

BossaBoxPrincipal Product Manager

Aug. 2022 - Dec. 2022

BossaBoxProduct Manager

Sep. 2020 - Aug. 2022

StilingueGroup Product Manager

Apr. 2021 - Mar. 2022Led product teams related to social performance, customer care and social benchmarks for brands. We built NLP and ML solutions that leveraged customer success.

StilingueSenior Product Manager

Feb. 2021 - Apr. 2021

SoftExpert - Software for ExcellenceProduct Manager

Aug. 2016 - Oct. 2020Joinville Area, BrazilI'm responsible for the end-user tribe. Our goal is to make the many different components of the platform accessible at the right time and to the right users. We are also involved in onboarding actions. The team's accountability metrics are post-deployment NPS and the retention of activated features. The biggests achievements are a continuous NPS increase, decrease of support calls, and a tool to share information/statistics about business around the company. My main responsibility are: Defining the product vision and strategy. Planning and executing product discovery with Product Design and Tech Leader.

LoyalnowCo-Founder

Oct. 2016 - Dec. 2018BrazilLoyalNow was the most effective way to deliver amazing experiences and drive growth. Some features: Monitor customer health and prevent churn with a simple way, monitor your customer segmented by health score. Prevent churn with insight and real data. Real time insights and feedback to improve your experience and deliver amazing moments to your customer. Build a solid brand community, encouraging conversions, and improving existing relationships based on your own customer feedback.

ContaAzulGrowth Product Manager

Mar. 2015 - Aug. 2016Joinville e Região, BrasilI had to understand why people do that they do and how things work, so I could influence in human sales behavior. Thinking about growth hacking, product development, innovation, business strategy and leadership are some of the things I'm in charge. Others daily's activity are data analysis, analytics and consumer insights. I coordinate a team of front-ends, back-ends, marketing specialists and user experience designers.

ContaAzulTeam Leader

Apr. 2015 - Mar. 2016Joinville e Região, BrasilWhile I was a growth engineer, I've started to work as team leader of Growth as well. I was a facilitator in an agile environment with high volatility. I had always looked for continuous improvement and understanding of agile culture.

ContaAzulGrowth Software Engineer

May. 2014 - May. 2015Joinville e Região, BrasilI worked with acquisition, activation and revenue in the SaaS model. The main activities was the construction of hypotheses based on historical data and the implementation and monitoring of ABs' tests for feasibility study.

Consistem Sistemas LTDASoftware Engineer

Nov. 2009 - May. 2014Jaraguá do Sul e Região, BrasilI participated of the development of systems with JEE, Hibernate, SQL, TomCat, JBoss, Maven, SVN, JPA, JSP, Struts, Primefaces, HTML5, CSS3, Javascript. Androids' apps and applications with databases PostgreSQL, Oracle, MySQL, Firebird are some of the things that I did. I was the technical responsible for the development, versioning and implantation of a web application to audit of tax authorities. I learned to use Profiler to identify and solve problems of performance.

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