Ian Rollason

Global Head Brand Strategy & Marketing @PMI

MarketingBrand Marketing ManagerMarketing Director

Ian Rollason is an accomplished marketing professional with extensive experience in FMCG brands in restricted categories. He currently holds the position of Global Head Brand Strategy & Marketing at Philip Morris International (PMI). His role involves developing and implementing strategies that boost brand visibility, consistency and which cultivate strong emotional relationships with consumers. Ian's expertise spans strategic planning, brand management, and marketing. His leadership has been instrumental in driving significant growth and success. Prior to his current role, Ian held multiple leadership positions within multi-national drinks companies, showcasing his adaptability and versatility. His commitment to excellence and innovative thinking have made him a key asset in driving brand growth wherever he has worked. Ian holds a degree in Economics, reflecting his profound understanding of the dynamics of the global business landscape. His strategic thinking, coupled with his ability to lead high-performing teams, has positioned him as a respected figure in the industries in which he has worked. Passionate about branding and marketing, Ian continues to drive PMI's brand strategy forward, ensuring it remains a leader in the international market.

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Work Background

Philip Morris InternationalGlobal Head Brand Marketing

Oct. 2021London, England, United Kingdom

Vice President Grey Goose - Integrated Programs

BacardiVice President Grey Goose - Integrated Programs

Mar. 2019 - Mar. 2021London, England, United Kingdom

Marketing Director - Grey Goose Vodka

BacardiMarketing Director - Grey Goose Vodka

May. 2017 - Mar. 2019Miami, Florida, United States

Marketing Manager - BACARDI Rums

BacardiMarketing Manager - BACARDI Rums

May. 2016 - Apr. 2017Miami, Florida, United States

Senior Manager CP&A, BACARDI Rums, MARTINI & Incubation Brands, Global Travel Retail

BacardiSenior Manager CP&A, BACARDI Rums, MARTINI & Incubation Brands, Global Travel Retail

Apr. 2014 - May. 2016London, England, United Kingdom

Marketing Manager, Grey Goose & Martini, Global Travel Retail

BacardiMarketing Manager, Grey Goose & Martini, Global Travel Retail

Dec. 2012 - Apr. 2014London, England, United Kingdom

Marketing Manager, Bacardi Rum Portfolio

BacardiMarketing Manager, Bacardi Rum Portfolio

Apr. 2011 - Nov. 2012Winchester, England, United Kingdom

Trade Marketing Manager, Jack Daniel's & American Whiskey Portfolio

BacardiTrade Marketing Manager, Jack Daniel's & American Whiskey Portfolio

Oct. 2008 - Mar. 2011Winchester, England, United Kingdom

Divisional Sales Manager

BacardiDivisional Sales Manager

Oct. 2006 - Sep. 2008Winchester, England, United Kingdom

William Grant & SonsBrand Development Manager, Hendricks Gin & Reyka Vodka

Jan. 2004 - Dec. 2006Richmond, England, United Kingdom

General Manager

On-premise venues in Clapham/Brixton including The Sun, The Falcon, The 100 & Brixton Bar & GrillGeneral Manager

Jan. 1998 - Dec. 2004London, England, United Kingdom

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