Sibu Shangase - Marketing Director, The Onyx Company

Artist ManagementEntertainment📝 Influencer or BloggerMarketingBrand Marketing ManagerMarketing Director

Greetings! I'm a seasoned Marketing Director currently driving the narrative and success of one of Global Sports biggest leagues marketing endeavors on the African continent. My passion lies in crafting and implementing integrated marketing strategies and campaigns (across Brand, Content, Digital and Events Marketing )strategically tailored to resonate with diverse audiences across the African continent, Diaspora, and Global consumer audiences.

The Market Theatre FoundationMarketing Manager

May. 2010 - Jul. 2011Johannesburg Area, South Africa- Develop, lead and review a strategic marketing and public relations plan in order to ensure continuing good communication between the Market Theatre Foundation and its various stakeholders - Take overall responsibility for the marketing of the Market Theatre Foundation’s various components consisting of the Theatre, the Market Laboratory and the Market Photo Workshop through electronic and printed media - Oversee overall marketing function including production, publicity, marketing and implementation of marketing infrastructure - Devise and implement a plan to increase advance sales of theatre productions and increase the database - Support the Chief Executive Officer in aligning strategic planning with development and fundraising strategies, co-ordination of fundraising efforts, relationship building, image-building, communications and marketing - In conjunction with the Fundraiser and the Heads of Departments, coordinate corporate marketing and public relations campaigns in order to enhance the brand and institutional visibility - Overall management of the staff of the unit including performance assessment and identification of staff development needs - Devise and monitor the implementation of a marketing and communication strategy in order to position the Market Theatre Foundation as a key player in arts and culture locally and internationally - Compile and monitor the utilization of the Marketing Unit’s operational budget and ensure that the resources are utilized economically, efficiently and effectively - Develop and maintain a high level of customer care and good quality service delivery - Plan and commission research programmes as required to inform strategic and programme planning in marketing, publicity and audience development - Develop and maintain strong relations with the media and assist in identifying positive media potential in order to maximise good media coverage for the Foundation and its three divisions

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