Carolina Guimarães

Designer @Freelancer

TutorContent ManagerEngagement ManagerResearcherProfessorEducationLecturerMarketingMBAProduct DesignerGraphic Designer🐦 DesignCommunication DesignerConsultingEntertainmentBrand DesignerCopywriter🎓 StudentCommunity ManagerBusiness AnalystPresentation DesignerCustomer Researcher

I'm a Service Designer specialized in Digital Products, participating in the entire product lifecycle—from initial conception and strategic planning to architectural definition, release, and ongoing optimization. I facilitate co-creation workshops and creative dialogues, using diversity as a powerful driver of creativity. I've led projects globally across various markets, collaborating with big companies such as Burger King, Havaianas, Eurofarma, Betsson, and Vale, with a strong focus on business innovation. I'm passionate about bringing ideas to life and developing strategies for business acceleration and continuous enhancement of digital products using creative technologies. I'm also an advocate for Systems Thinking, integrating agile methodologies, Design Thinking principles, and UX Research to understand the interconnections within complex environments. This approach allows me to anticipate value capture and ensure the user experience is thoughtfully considered at every stage of the process. I truly believe in the transformative power of innovation to positively impact people's lives. Specialties: Service Design, UX Research, Digital Product Management, Agile Methodologies, Design Thinking, Co-Creation, Workshop Facilitation, Innovation Strategy, Business Development, User-Centered Design, Solutions Architecture, Brand Community, Community Management and Systems Thinking. Feel free to reach out.

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