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Work Background
Orange Care GroupNational Director of Network and Provider Relations at Orange Care Group
Mar. 2017 - Apr. 2018• Oversee practice development efforts of physician practices nation-wide serving Medicare patients, ensuring practices achieve practice objectives
• Communicate constantly and work as strategic partner to physician offices to identify opportunities to: impact change, identify operational efficiencies and optimize workforce.
• Oversee a team of practice development specialists covering the territories of New York, New Jersey, Pennsylvania, Maryland, Texas, New Mexico and Florida
• Train team of practice development specialist covering aforementioned territories
• Create and provide the strategic direction for the department in order to meet productivity goals as well as internal benchmarks for cost savings
• Execute weekly huddles, one on ones and webinars to update, coach and mentor team members regarding our department’s changes, successes and room for opportunity
• Build strong relationships and serve as central liaison to all nationwide physician practices
• Analyze and educate physicians on utilization trends and cost-saving methods via EPIC reporting platform
• Consult, strategize and assist physician practices in build new internal process to address any identified overutilization; from transitional management phone calls to chronic care management. • Consult and guide solutions relating to Medicare coding and billing concerns within practices
• Implement marketing campaigns within and across physician offices to help achieve ACO goals; from decreasing ER utilization to ensuring follow-up appointments, etc.
• Train and onboard physicians relating to our value-based healthcare model and how to succeed in it
• Present 2-3 times a year at physician conferences regarding the importance of practice development
Pet SquireCompany Owner
Jan. 2017Miami/Fort Lauderdale Area
Freelance (Self employed)Healthcare + Marketing Consulting Specialist
Feb. 2016Miami, Florida, United States
Mount Sinai Medical Center Miami BeachDirector of Marketing
Oct. 2014 - Mar. 2017Miami/Fort Lauderdale Area-Increased lead generation for the hospital by more than 500% from 1,200 calls a year to 6,699 calls a year in less than one year -Contributed to the overall volume increase of Mount Sinai Medical center by 2% in the main campus and 5% (average) across satellite locations
-Supervised and contributed to all writing materials of Mount Sinai Medical Center including annual reports, fundraising presentations, CEO remarks and speeches as well as marketing campaigns, etc.
-Developed strategic direction and executed all donor related communications and fundraising communications -Planned and executed marketing and community outreach strategies to extend Mount Sinai’s local presence –from media planning to creative strategy
-Developed creative strategy and executed a full marketing mix for external communications; from television, radio and collateral to promotional materials including banners, window wraps, billboards, etc. and also all internal marketing materials including campaigns for employees/physicians and employee events, -Developed, design and launched 5 new website in 1.5 years- msmc.com, cardiology, urology, cancer and clinically integrated network websites
-Developed a new method for the quantifying of marketing data– including the tracking of leads generated through phone campaigns, PPC campaigns and website interaction
-Contributed to and executed new branding standards for the medical center, including new logo design. etc. -Supervised and generated overall strategy for all digital initiatives—google pages, PPC, SEO, display ads, email blasts, re-targeting, social media (YouTube, Facebook) and counter advertising initiatives
-Supervised and developed strategic direction for public relations initiatives; including proactive PR pitches, news crises at the medical center—generated PR statements, fielded PR inquiries and provided counsel to Sr. Leadership relating to these breaking events
-Managed a team of 4 employees
100 Marketers/ WM4DAssociate Director of Marketing
Jun. 2013 - Oct. 2014Miami Beach
Zubi Advertising ServicesAccount Executive
Aug. 2011 - Jun. 2013Coral Gables
St. Jude Children's Research Hospital- Friends of St. Jude OrganizationMember
Jan. 2010 - Jan. 2013
Inktel DirectAccount Executive
Aug. 2009 - Aug. 2011Providing unparalleled direct marketing solutions for some of the world’s leading brands. Our goal is to help clients build and strengthen relationships with their customers and, at the same time, help them reduce costs, increase revenue, enhance loyalty and achieve meaningful results. • Liaison and account manager for non-profit and government clients
• Build, manage and grow client relationships
• Manage all projects to create innovative business processes for clients’ needs
• Create and launch inbound and outbound direct marketing campaigns • Manage and launch special events for clients including; St. Jude’s Research Hospital Univision Radiothon Hispanic markets, community events governmental clients etc.
• Manage 200K+ in revenue; including invoicing, profit loss statements and projected forecasts
Young & RubicamAssistant Account Executive
Apr. 2007 - Mar. 2008Liaison for Dell Latin America clients
Created, managed and published newspaper advertisements in 10 different countries
Co-created, managed, and coordinated distribution/production of 5 different, 32 paged catalogs
Handled and coordinated direct mail pieces, flyers, HTML screensavers, banners/promotional pieces, and brochures from inception to completion
Managed routine financial reports such as estimates and expense reports
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