Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Chief Marketing Officer
SkyShowtimeChief Marketing Officer
May. 2022 - Jul. 2024London, England, United Kingdom• Responsible for delivering the go to market strategy for the streaming service SkyShowtime, a joint venture between Comcast and Paramount. • Launched the brand into 22 territories across Europe, in under 7 months. • Built out a team of marketeers, across multiple disciplines and regions across Europe. • Devised and executed the marketing strategy to drive brand awareness, subscription acquisition and customer retention. • Management of a complex marketing plan and budget to balance and drive core KPI’s across Gross Additions, Churn, SAC, LTV and ARPU.
Senior Vice President – Marketing, hayu
NBCUniversal Media, LLCSenior Vice President – Marketing, hayu
Jan. 2021 - May. 2022London, England, United Kingdom
VP of Marketing, SVOD branded on demand
NBCUniversal Media, LLCVP of Marketing, SVOD branded on demand
May. 2016 - Jan. 2021London, United Kingdom• Part of the leadership team responsible for launching and scaling NBC Universal’s subscription video on demand service hayu • Launched in multiple territories across UK, Canada, Nordics, Benelux, Australia and SE Asia • Created and delivered a marketing strategy that combines brand building with digital performance best practice • Oversee extensive insight and analysis projects across econometrics, brand tracking and acquisition dashboards, in order to manage, measure and optimise marketing plans • Recruited and built an international marketing team across brand, CRM, digital acquisition, social and PR • Oversaw and guided teams responsible for building out the retention strategy to increase life time value of users • Creation of multi territory brand campaigns to successfully communicate the brand USP’s and identity across the full marketing mix • Oversee a range of commercial and brand partnerships with tech platforms and media owners to drive commercial revenues, brand reach and awareness • High level management of numerous agencies and suppliers spanning media, creative, mar tech and CRM across multiple territories • Extensive senior stakeholder management within a global matrix organisation
Publisher (General Manager)
Bauer MediaPublisher (General Manager)
Jan. 2013 - May. 2016London, United Kingdom• Business and brand owner with full P&L responsibility driving the revenue and profitability of two of the organisations largest media brands heat and Closer • Detailed cost management of content, people, production, and marketing • Management of large content teams totaling 60 journalists, designers and producers with 5 direct reports • Using consumer insight and analytics to drive improvements and refinements to each platforms content delivery • Setting and driving commercial targets for the advertising teams • Created compelling brand stories that influence the perception of the brands within media agencies and clients • Setting the direction and objectives for the marketing and content teams to deliver a strong and consistent experience across the brands multiple platforms • Delivering and gaining buy in for brand and commercial strategies with the management executive board
Head of Marketing
Bauer MediaHead of Marketing
Feb. 2011 - Dec. 2013London, United Kingdom• Formulate marketing strategies across all brands and platforms in the portfolio • The creation of channel strategies across the magazine, online, Radio, TV and Social media • Overseeing the execution of all campaigns across the 2 portfolios, covering the full marketing mix • Developed and implemented CRM and data strategies on multiple brands • Drive acquisition strategy for magazine subscriptions across traditional and digital media channels • Ensuring consistency in all communications to ensure the correct tone and messaging • Managing a team of 4 marketing managers and a head of PR • Develop and test app ideas with thorough consumer insight and research • Building business and revenue models through understanding potential audience sizes and conversion rates
Marketing Manager
TescoMarketing Manager
Feb. 2010 - Feb. 2011Cheshunt• Delivered a heavyweight-marketing plan for Tesco Food, with media spend in excess of £30 million per annum • Planning of all media lay downs for Tesco food advertising • Campaigns planned and executed for key product offers and seasonal campaigns • Management of large and complex marketing plan, often peaking over £1Million in media value per week • Daily liaison with creative agency to brief, plan and execute all creative work • Media agency management to plan all campaigns across TV, Press, online and radio • Lead a team of 4 in an extremely fast paced function to deliver all tactical food advertising • Managed workloads and reviewed skill sets in order to allocate work and projects to team members • A complex challenge to manage large numbers of internal stakeholders across numerous categories
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Richard on Intch
C-level Executive
189258 people
24
Founder @ Bentley Mills
20
Project and business Manager
18
Financial Consultant @ Standard capital corporation
C-level ExecutiveCMO
20987 people
20
Project and business Manager
18
Financial Consultant @ Standard capital corporation
121
Investor Relations Manager @ ExxonMobil