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Work Background
SkyShowtimeChief Marketing Officer
May. 2022 - Jul. 2024London, England, United Kingdom• Responsible for delivering the go to market strategy for the streaming service SkyShowtime, a joint venture between Comcast and Paramount.
• Launched the brand into 22 territories across Europe, in under 7 months.
• Built out a team of marketeers, across multiple disciplines and regions across Europe.
• Devised and executed the marketing strategy to drive brand awareness, subscription acquisition and customer retention.
• Management of a complex marketing plan and budget to balance and drive core KPI’s across Gross Additions, Churn, SAC, LTV and ARPU.
NBCUniversal Media, LLCSenior Vice President – Marketing, hayu
Jan. 2021 - May. 2022London, England, United Kingdom
NBCUniversal Media, LLCVP of Marketing, SVOD branded on demand
May. 2016 - Jan. 2021London, United Kingdom• Part of the leadership team responsible for launching and scaling NBC Universal’s subscription video on demand service hayu
• Launched in multiple territories across UK, Canada, Nordics, Benelux, Australia and SE Asia
• Created and delivered a marketing strategy that combines brand building with digital performance best practice
• Oversee extensive insight and analysis projects across econometrics, brand tracking and acquisition dashboards, in order to manage, measure and optimise marketing plans
• Recruited and built an international marketing team across brand, CRM, digital acquisition, social and PR
• Oversaw and guided teams responsible for building out the retention strategy to increase life time value of users
• Creation of multi territory brand campaigns to successfully communicate the brand USP’s and identity across the full marketing mix
• Oversee a range of commercial and brand partnerships with tech platforms and media owners to drive commercial revenues, brand reach and awareness
• High level management of numerous agencies and suppliers spanning media, creative, mar tech and CRM across multiple territories
• Extensive senior stakeholder management within a global matrix organisation
Bauer MediaPublisher (General Manager)
Jan. 2013 - May. 2016London, United Kingdom• Business and brand owner with full P&L responsibility driving the revenue and profitability of two of the organisations largest media brands heat and Closer
• Detailed cost management of content, people, production, and marketing
• Management of large content teams totaling 60 journalists, designers and producers with 5 direct reports
• Using consumer insight and analytics to drive improvements and refinements to each platforms content delivery
• Setting and driving commercial targets for the advertising teams
• Created compelling brand stories that influence the perception of the brands within media agencies and clients
• Setting the direction and objectives for the marketing and content teams to deliver a strong and consistent experience across the brands multiple platforms
• Delivering and gaining buy in for brand and commercial strategies with the management executive board
Bauer MediaHead of Marketing
Mar. 2011 - Dec. 2013London, United Kingdom• Formulate marketing strategies across all brands and platforms in the portfolio
• The creation of channel strategies across the magazine, online, Radio, TV and Social media
• Overseeing the execution of all campaigns across the 2 portfolios, covering the full marketing mix
• Developed and implemented CRM and data strategies on multiple brands
• Drive acquisition strategy for magazine subscriptions across traditional and digital media channels
• Ensuring consistency in all communications to ensure the correct tone and messaging • Managing a team of 4 marketing managers and a head of PR
• Develop and test app ideas with thorough consumer insight and research
• Building business and revenue models through understanding potential audience sizes and conversion rates
TescoMarketing Manager
Mar. 2010 - Mar. 2011Cheshunt• Delivered a heavyweight-marketing plan for Tesco Food, with media spend in excess of £30 million per annum
• Planning of all media lay downs for Tesco food advertising
• Campaigns planned and executed for key product offers and seasonal campaigns • Management of large and complex marketing plan, often peaking over £1Million in media value per week
• Daily liaison with creative agency to brief, plan and execute all creative work
• Media agency management to plan all campaigns across TV, Press, online and radio
• Lead a team of 4 in an extremely fast paced function to deliver all tactical food advertising
• Managed workloads and reviewed skill sets in order to allocate work and projects to team members
• A complex challenge to manage large numbers of internal stakeholders across numerous categories
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