NBCUniversal Media, LLCVP of Marketing, SVOD branded on demand
May. 2016 - Jan. 2021London, United Kingdom• Part of the leadership team responsible for launching and scaling NBC Universal’s subscription video on demand service hayu
• Launched in multiple territories across UK, Canada, Nordics, Benelux, Australia and SE Asia
• Created and delivered a marketing strategy that combines brand building with digital performance best practice
• Oversee extensive insight and analysis projects across econometrics, brand tracking and acquisition dashboards, in order to manage, measure and optimise marketing plans
• Recruited and built an international marketing team across brand, CRM, digital acquisition, social and PR
• Oversaw and guided teams responsible for building out the retention strategy to increase life time value of users
• Creation of multi territory brand campaigns to successfully communicate the brand USP’s and identity across the full marketing mix
• Oversee a range of commercial and brand partnerships with tech platforms and media owners to drive commercial revenues, brand reach and awareness
• High level management of numerous agencies and suppliers spanning media, creative, mar tech and CRM across multiple territories
• Extensive senior stakeholder management within a global matrix organisation