Requests
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Work Background
Lingo BoutiqueFounder
Jun. 2024Mexico City, MexicoMarketing Consulting: We help your business thrive by creating strategic marketing solutions that drive success across all markets. Our approach goes beyond communication—we connect your brand with audiences in a way that resonates deeply. We specialize in developing tailored marketing strategies, from high-level business planning and brand positioning to media planning, PR, and performance-driven campaigns. Whether your goal is scaling your business or amplifying brand visibility, we design strategies that deliver measurable results and sustainable growth.
BumbleSenior Director, Head of Integrated Marketing, Americas
Feb. 2022 - Apr. 2024Austin, Texas, United States-Brand Strategy: Drove Bumble’s growth across North America and LATAM, using omnichannel and e-commerce to expand reach and achieve three-digit growth. -Positioning & Partnerships: Led brand repositioning; developed impactful campaigns with Apple TV+, Netflix, and Snapchat, enhancing awareness and user adoption. -PR & Media Leadership: Directed PR strategy as main spokesperson, generating over 1B impressions and elevating brand sentiment. -Event & E-commerce Marketing: Crafted event and e-commerce strategies to boost premium user loyalty and subscriptions. -Cross-functional Leadership: Built alliances with C-level and global teams, aligning product and planning for seamless growth. -Social & Digital Strategy: Designed high-engagement content strategies, enhancing brand consistency and reach. -Policy & Crisis Management: Led policy campaigns, crisis management, and word-of-mouth activations to reinforce brand trust and community engagement. -Team Builder: Built and led high-performing teams, fostering a collaborative, innovative culture.
BumbleMarketing Director, LATAM
Apr. 2021 - Feb. 2022Austin, Texas, United States
UberHead of Marketing- Rides MX & Product Bets Lead in LatAm
Jan. 2020 - Apr. 2021I pioneered the launch of Uber, Uber Eats, and Cornershop in the region, steering the marketing team through a transformative journey post-IPO. By orchestrating innovative marketing campaigns, I propelled Uber into a new era of growth and efficiency, reestablishing connections with consumers and driving demand and supply recovery. I developed go-to-market plans for new mobility growth initiatives, successfully launching products and fostering adoption through user-driven insights.
UberSr. Brand & Product Manager, Uber Eats Mexico
Nov. 2018 - Jan. 2020I conceptualized and executed Uber Eats' most successful campaign, "Tonight I'll be Eating," featuring international celebrities, generating over 1 billion impressions and significantly lifting awareness by over 30 percentage points. I secured strategic partnerships with restaurant giants like Krispy Kreme, McDonald's, and Starbucks, generating a combined 85 million impressions through co-branded campaigns. Additionally, I owned the promotional strategy, driving a 32% increase in orders and achieving 32% cost savings per trip in 2019.
UberSenior Marketing Manager, Uber Eats Mexico
Mar. 2018 - Nov. 2018Ciudad de México y alrededores, México
UberMarketing Manager
Sep. 2015 - Mar. 2018Mexico City Area, Mexico
Orange InvestmentsSenior Analyst
Feb. 2015 - Sep. 2015Monterrey Area, MexicoConsultancy for Real Estate - Housing, Retail, Offices and Industrial.
Orange InvestmentsJunior Analyst
Aug. 2014 - Feb. 2015Monterrey Area, Mexico
British American TobaccoPall Mall Brand
Dec. 2012 - Jun. 2014Monterrey Area, Mexico
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