Samantha Garcia is a seasoned marketing leader with 13+ years of experience driving exponential growth, brand visibility, and user engagement across tech and CPG industries. As Senior Director of Integrated Marketing at Bumble and Head of Marketing at Uber, she developed and executed robust, data-driven strategies that amplified brand awareness from 0 to 99% and boosted revenue by double digits. Samantha excels at building and aligning cross-functional teams, transforming insights into groundbreaking campaigns, and leading high-impact PR activations across LatAm. Her innovative approach to market expansion and consumer engagement has solidified her reputation as a brand architect, seamlessly merging global strategy with local cultural relevance.More...