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Work Background
O3 SolutionsDirector of Marketing
Jan. 2023 - Oct. 2024Birmingham, Alabama, United StatesAs the Director of Marketing at O3 Solutions, I lead the strategic planning and execution of comprehensive marketing initiatives that drive brand awareness and revenue growth. My key responsibilities included: • Strategic Leadership: Developed and implemented innovative marketing strategies that increased brand visibility and customer engagement across multiple channels. • Digital Marketing: Spearheaded digital marketing campaigns, optimizing SEO, content marketing, and social media strategies to enhance online presence and lead generation. • Cross-Functional Collaboration: Worked closely with sales, product, and customer service teams to ensure alignment on messaging and customer experience. • Performance Metrics: Established key performance indicators (KPIs) to measure the success of marketing efforts, utilizing data analytics to refine strategies and drive continuous improvement. Through these initiatives, I successfully elevated O3 Solutions’ market position, leading to a significant increase in customer acquisition and retention.
O3 SolutionsMarketing Manager
Jan. 2020 - Jan. 2023Birmingham, Alabama Area
Social Provisions, LLCBusiness Owner
Sep. 2019 - Jan. 2023Birmingham, Alabama Area
FoodgroupMarketing Manager
Jan. 2019 - Sep. 2019Birmingham, Alabama Area
Strong Automotive MerchandisingCreative Director
Jan. 2016 - Dec. 2018Birmingham, Alabama Area
Strong Automotive MerchandisingCreative Manager
Sep. 2014 - Jan. 2016Birmingham, Alabama AreaLead Strong Automotive Merchandising in management of creative writing for print and broadcast. Also oversee the development of the creative product, ultimately generating client satisfaction through increased traffic. - Generate creative ideas/concepts/campaigns for clients from start to finish
- Write TV/Radio/Print copy
- Communicate creative direction to acct. services
Strong Automotive MerchandisingCopywriter
Oct. 2012 - Sep. 2014Birmingham, Alabama AreaWrite, edit and create advertising specifically for the automotive industry.
Willow HouseCreative Copy Assistant
Aug. 2011 - Oct. 2012Create product names, develop and edit retail copy for Jewelry and Home Décor catalogs
Write, produce and edit retail content for print and web publication
Write promotional and retail oriented copy for sales supplements
Responsible for managing corporate blog, social media sites: Facebook, Twitter and Pinterest Contribute to brand management by assisting with marketing and public relations efforts Assist with catalog and offsite photo shoots
The Junior League of BirminghamVolunteer
Jan. 2011 - Jan. 2023Birmingham, Alabama AreaVice President of Communications (board position): Managed a committee of chairs responsible for internal and external communications and marketing for the League. Oversaw the implementation of a new capital fundraiser and its marketing efforts, the Community of Lights, which raised over $236,000 in the first year. Community of lights event chair: Responsible for chairing the fundraising event that culminates with the annual goal of raising over $200,000 for the OnePlace. Exceptional foundation: committee member - after school activities Between the Lines Editor: responsible for layout and gather/writing/editing content
Newsheet Staff Writer: responsible for writing and editing content for semi-annual JLB magazine
Corps of Volunteers: volunteer through various community placements as an individual
Marketing Committee: 5K for Kids, copywriter/editor
The Hachette Book Group USAEditorial Assistant
Sep. 2010 - Aug. 2011Promoted from Intern to Editorial Assistant after one month
Maintain manuscript submissions system
Develop copy for book covers and jackets, create and update fact sheets, and catalog copy for sales department
Review and report on submissions, draft rejection letters
Administrative and editorial projects—daily office responsibilities as well as market research of competitive titles
Facilitating and communicating schedule details between authors and agents Plan and communicate corporate meetings—such as cover, acquisitions, editorial board, and marketing departments
Hachette Book GroupPublicity Intern
Sep. 2010 - Oct. 2010Create press releases for upcoming titles. Help with daily publicity for the Center Street and FaithWords imprints.
Yoknapawtapha Arts CouncilIntern
Jan. 2010 - May. 2010Create and manage public relations campaign for an event that raised thousands of dollars for the arts council. Responsible for media relations and contacts.
Oxford EagleIntern
Aug. 2009 - Aug. 2010Responsible for meeting deadline assignments on a weekly basis
Conduct research, interviews and develop articles pertaining to Oxford area
Delta Gamma (Alpha Psi Chapter)Social Sorority Active Member
Jan. 2006 - Jan. 2010Director of Anchor Splash
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