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Work Background
Bora JogarHead of Media Buyer
Jul. 2023 - May. 2024Responsibilities: Managed ad campaigns across multiple platforms, including Google, Meta (Instagram and Facebook), Kwai, programmatic ads, adult websites, offline campaigns, and influencer partnerships. One of the most notable projects was overseeing the Camarote Salvador at one of Brazil’s largest carnival events, which achieved over 500 million impressions. Led global teams through weekly meetings, sharing high-ROI strategies to be applied in projects across Bangladesh, Vietnam, the Philippines, and other markets. Developed customized strategies for each country, utilizing high-performance ads, SEO, and blackhat techniques. Achievements: Successfully reduced the cost per acquisition (CPA) from $80 to $1. The Brazilian market stood out with the highest customer value, while an Easter campaign generated an ROI of over 25, marking it as a major success.
Referência SegurosBusiness Development Representative
Oct. 2022 - May. 2023Brasília, Distrito Federal, BrasilResponsibilities: Conducted market analysis and developed strong client relationships. Managed advertising campaigns and marketing programs, ensuring smooth execution and alignment with business goals. Focused on detailed communication and phone etiquette to maintain high customer service standards. Worked closely with teams to optimize Web Analytics, track key performance indicators (KPIs), and contribute to campaign planning and presentations. Achievements: The team I was part of consistently ranked as the top-performing team every month, bringing in the most revenue for the company. Successfully negotiated and implemented campaigns that significantly contributed to the company's business development efforts.
RV Consultoria DigitalBusiness Owner
Jun. 2016 - May. 2024Responsibilities: Managed a team of ad specialists, social media managers, and copywriters using the Kanban model to streamline workflow. Key tools included Google Tag Manager (GTM), Google Trends, Google Ads, Meta Ads, and automation solutions. Developed performance marketing strategies focused on conversion, avoiding vanity metrics like follower counts. Client support was handled proactively with daily attention and weekly alignment meetings, where detailed performance reports were presented. Achievements: Served over 50 clients, achieving an average ROI 4 to 5 times higher than at the start of the projects. One of the most successful cases was a local mattress store, which grew to the point of being acquired by a national franchise. All the companies we worked with saw significant increases in sales.
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