Bora JogarHead of Media Buyer
Jul. 2023 - May. 2024Responsibilities: Managed ad campaigns across multiple platforms, including Google, Meta (Instagram and Facebook), Kwai, programmatic ads, adult websites, offline campaigns, and influencer partnerships. One of the most notable projects was overseeing the Camarote Salvador at one of Brazil’s largest carnival events, which achieved over 500 million impressions. Led global teams through weekly meetings, sharing high-ROI strategies to be applied in projects across Bangladesh, Vietnam, the Philippines, and other markets. Developed customized strategies for each country, utilizing high-performance ads, SEO, and blackhat techniques. Achievements: Successfully reduced the cost per acquisition (CPA) from $80 to $1. The Brazilian market stood out with the highest customer value, while an Easter campaign generated an ROI of over 25, marking it as a major success.