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Work Background
Acosta GroupVice President, Sales Enablement
Apr. 2022Jacksonville, Florida, United StatesCurrently, I empower sellers through effective training and resource availability to present all 30 solutions to clients and prospects, which drives new and renewal business growth. A key aspect of my role is maintaining the enterprise-wide sales enablement platform, Highspot, which houses all sales content for sellers to engage with prospective and existing clients. Additionally, I lead CRM projects by effectively bridging the gap between the business and IT, ensuring compliance, utilization, and accuracy of data within the Salesforce environment, while overseeing the Senior Manager of Salesforce operations. One of my notable achievements was launching an enterprise-wide sales enablement platform that garnered 21,000+ impressions and 63 days of view time across a user base of approximately 250 business development and client development personnel. I also served as the business lead throughout the strategic project to redesign and restructure the lead-to-contract process, ensuring alignment with sales methods, contract language, and other key aspects. Furthermore, I established and led the company’s first-ever Master Data Governance Council for the enterprise, enabling standardized data capture and maintenance methodologies across multiple M&A companies. Through this initiative, I led the team through an exercise that reduced account listings from 11,000 to 3,500 by removing duplicates and non-hygiene compliant entries.
ActionLinkClient Development Manager
Oct. 2021 - Apr. 2022Akron, Ohio, United StatesI was handpicked for a special assignment in 2021 to partner with ActionLink’s parent company, Acosta, and present to a client a non-traditional offer—to cover 21,000 locations virtually. Following the multimillion-dollar win, I launched the program, including creating, staffing, and training 44 positions (part-time and full-time) within 1 month. I positioned the program for long-term success upon leaving ActionLink and transitioning to Acosta in 2022.
ActionLinkAccount Director
Jun. 2018 - Oct. 2021Akron, Ohio, United StatesI had the privilege of overseeing a portfolio of 8 accounts, where I nurtured key top-level relationships with national accounts, translating their retail vision into a win-win strategy and actionable plan. To support this, I established and managed multiple teams of full-time personnel across the US and Canada, comprising 13 direct reports in showroom experience, account management, operations, call centers, and quality control. One of my proudest achievements was growing company revenue on my assigned client portfolio by more than 20% in 2021. This success was further underscored by being recognized by a key client as their vendor-partner of the year for 2 consecutive years, a first in their history. Additionally, I designed and introduced a mentorship program to develop future leaders from other parts of the organization, which has been instrumental in facilitating 2 team member promotions within my role tenure. My role also involved serving on the COVID-19 response team, where I contributed to strategic decisions to navigate the challenges posed by the pandemic.
ActionLinkSenior Regional Manager, Merchandising
Aug. 2016 - Jun. 2018Akron, Ohio, United StatesIn 2016, I was elevated to retain my regional management scope while participating in the hiring process for new regional managers and subsequently facilitating their training.
ActionLinkRegional Manager, Merchandising
Jul. 2015 - Jul. 2016Akron, Ohio, United StatesI led a team of merchandisers, including 5 district managers and 350+ merchandising representatives, ensuring they met or exceeded compliance metrics ranging from 80%–95% week-one completion. This involved providing consistent communication through team conference calls, one-on-one development calls, and monthly newsletters. During my role tenure, I led the nation in all measured categories as a regional manager. I also defined and grew the role of the Representative Support Center to provide technical and troubleshooting expertise, reducing nonbillable re-visits from ~8% to 3%. One of the highlights was being approached by a leading computer and electronics manufacturer to create a dedicated resource center for their field personnel. I assembled the team and held weekly calls to ensure seamless communication and consistent alignment, making significant inroads with the company and cultivating longstanding relationships. Additionally, I recruited, hired, and mentored district managers to achieve consistent results, preparing them for next-level job functions. My focus on team development and communication strategies led to improved performance and client relationships throughout my tenure.
ActionLinkDistrict Manager, Merchandising
Sep. 2014 - Jul. 2015Akron, Ohio, United StatesFollowing my successful temporary assignment (see below), I was invited to join ActionLink full time. I managed approximately 120 merchandising representatives in 9 states to achieve compliance metrics on all concurrently running projects. I incorporated email marketing tools into team communication, resulting in an 85% open rate for newsletters and significantly boosting engagement.
Covenant TransportOperations Manager
Feb. 2014 - Sep. 2014Chattanooga, TN
ActionLinkDistrict Sales Manager
Oct. 2013 - Dec. 2013East Tennessee and KentuckyIn a remarkable achievement, I successfully staffed 33 locations in just 10 days to provide 12 hours of weekly coverage from assisted sales reps during the launch of Windows 8.1. This effort resulted in 100% compliance, a company first, compared to a previous high of 65% for a temporary assignment in the same territory. Additionally, I maximized the time spent in-store for ASR staff, leading to a 35% growth in category sales compared to the control group.
TRIa Technology SolutionsDirector of Sales Marketing
Jan. 2013 - Apr. 2013Murfreesboro, Tennessee, United States
LifeWay Christian ResourcesVisual Merchandising Manager
Jul. 2009 - Jun. 2012Nashville, Tennessee, United States
Tractor Supply CompanyAssociate Buyer
Jan. 2009 - Jul. 2009Brentwood, Tennessee, United States
AIM HealthcareRegional Account Manager
Jul. 2007 - Jan. 2008Nashville, Tennessee, United StatesR
WalmartDistrict Manager
Feb. 2004 - Aug. 2006Bentonville, Arkansas, United States
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