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Work Background
Downtime DollarsCo-Founder & CEO
Feb. 2024New York, New York, United StatesFormed by the Top Corp merger and acquisition of Dabbl, Downtime Dollars is a community where users can spend their downtime earning cash and rewards from their favorite brands and retailers. For brands and retailers, we enhance customer loyalty with custom programs that connect meaningfully with users. Whether through our app, all marketing channels, or retailer properties, we help brands grow loyalty by offering quick, rewarding tasks.
Top CorpFounder & CEO
Aug. 2017 - Jan. 2024New York, New York, United StatesTop Corp has successfully transitioned into Downtime Dollars, following our merger and acquisition of Dabbl. Top is a data-driven, multi-channel software platform that empowers brands, publishers, and creators to deliver interactive experiences like live voting, games, and competitions across digital channels. It’s been used by brands like P&G, Priceline, esports leagues, and top artists.
PlaywireSenior Vice President, Product & Marketing
Jan. 2017 - Jul. 2017Head of digital product and marketing at Playwire Media, for companies like GameStop, Zynga and Minecraft, a full-service digital advertising and media company for Entertainment and Gaming verticals. Playwire is ranked by comScore as the largest portal online for reaching this audience.
TriadVice President, Product Innovation
Dec. 2015 - Jan. 2017Originally Triad Retail Media, Triad was the pioneer of retail media. We were acquired by Rockbridge Growth Equity in 2012 and acquired by WPP in 2016. I built and led a dedicated Innovation division at Triad, spearheading marketing and digital product innovation for Walmart, Sam’s Club, eBay, CVS, Sears, Kohl’s, Toys"R"Us, Dollar General, as well as global clients like ASDA, Metro Group, and Otto Group. Managed P&L and drove product sales to over $200MM, setting new standards in digital growth and success.
Triad Retail MediaSenior Director, Product Innovation
Dec. 2014 - Dec. 2015Led the development of new products and revenue strategies for all of Triad's Fortune 500 brands and retail partners.
Triad Retail MediaDirector, Emerging Media
Jan. 2013 - Nov. 2014Drove the development of innovative media products and revenue models for Triad’s premier brands and retail clients.
Triad Retail MediaAssociate Director, Social & Mobile Marketing
Mar. 2011 - Dec. 2012Tampa/St. Petersburg, Florida AreaDeveloped award winning social media and mobile marketing campaigns for Walmart, eBay, Dollar General, Coca-Cola, Nestle, Frito-Lay, P&G and more.
Triad Retail MediaManager, Product Strategy
Aug. 2009 - Feb. 2011Tampa/St. Petersburg, Florida Area• Managed Triad's new products, strategies and implementations for major online publishers and brands.
SongSwayFounder/CEO
Jan. 2008 - Sep. 2011• Founded SongSway, Inc., a social media marketing platform connecting musicians with record labels, venues, and fans. • Developed innovative strategies to promote new artists and music across all genres. • Achieved a 70% increase in user engagement and a 25% growth in artist discovery on the platform.
Dillard's Inc.Advertising Production Manager
Jan. 2007 - Jul. 2009Pioneered Dillard's digital and social media campaigns, including the company's first ever Facebook and Myspace marketing. Created interactive branding commercials for Dillard's Inc., and managed advertising production, ensuring high-quality campaigns.
AllstateDigital Marketing Strategist
Jan. 2006 - Jan. 2007Created and led interactive and digital media campaigns for corporate and regional Allstate offices.
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