P. Celeste Burks

Chief Engagement and Event Design Officer @J. Hampton Strategies

Event Producer⚖️ LegalJournalistEducation🏐 SportsGovernment RelationsBrand Marketing ManagerAdvisorMarketing DirectorMarketingC-level ExecutiveCEOConsultingEntertainmentAuthorEditorPolitical ConsultantCAOCommunity ManagerCommunications ManagerPR ManagerEngagement Manager

Petula Burks is a communications enthusiast who's been in this changing profession for 20 years. After spending nearly, a decade in local government handling media relations, growing social media presence, standardizing marketing & messaging, working closely with administrations & elected officials, coordinating & marketing events, researching & gathering information, facilitating public meetings, creating/writing policies & procedures & representing the organization(s) in both formal & informal settings, Petula changed her focus to the public health ecosystem. Prior to joining the Greater Sacramento Economic Council (GSEC), Petula served as the Dir. of the Center for Public Affairs with Washington State Department of Health. She was responsible for convening collaborative project circles for in-depth discussion around policy, community relations, health equity, & communication regarding health issues affecting the lives of Washingtonians. After successfully leading a complicated organizational change affecting more than 200 employees, Petula joined GSEC as the PR & Communications Dir. In this role, Petula works to establish relationships with local, state & national media, develop regional narratives, use strategic PR & communication techniques to proactively promote the organization, stakeholders & regional partners. Before moving west, Petula served as the Dir. of Public Affairs for the City of Miami Gardens. In this role, she oversaw a $5M budget, co-produced Jazz in the Gardens, established partnerships with community stakeholders, produced over 144 City events, created ad & ed. campaigns, & planned crisis communication. Petula also served the City of Fort Lauderdale for almost 9-years as a public affairs specialist & spokesperson where she served as a crisis communicator, produced promotional videos, served as a voiceover talent, produced over 200 events, facilitated public meetings, acted as a community liaison, & authored policy & procedures.

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Work Background

Director, Office of Strategic Communications and Civic Engagement

City of Richmond, VirginiaDirector, Office of Strategic Communications and Civic Engagement

Jan. 2022 - Sep. 2024

Chief Of Staff

City of Augusta - Office of the MayorChief Of Staff

Oct. 2020 - Jan. 2022Augusta, Georgia, United States

Civic Engagement Director/Chief of Staff

City of Miami GardensCivic Engagement Director/Chief of Staff

Aug. 2019 - Oct. 2020

Communications and PR Director

Greater Sacramento Economic CouncilCommunications and PR Director

Nov. 2018 - Aug. 2019Sacramento, California Area

Director, Center for Public Affairs

Washington State Department of HealthDirector, Center for Public Affairs

Sep. 2017 - Oct. 2018

Public Affairs Director

City of Miami GardensPublic Affairs Director

Aug. 2015 - Aug. 2017

PIO Specialist/Public Affairs Officer

City of Fort LauderdalePIO Specialist/Public Affairs Officer

Jan. 2007 - Aug. 2015Event coordination, speech writing, story pitching, media relations, town meeting planning, community outreach, business mitigation plans, crisis communication and public engagement

6th Grade Language Arts Instructor

Barrow County Public Schools6th Grade Language Arts Instructor

Jan. 2005 - Jan. 2007Winder, Georgia• Responsible for objective-based instructional lesson plans for sixth grade Language Arts and Acceleration and Enrichment Classes • Responsible for creating/establishing a safe learning environment • Responsible for designing and grading assignments and assessments • Responsible for establishing classroom management techniques and activities • Responsible for team planning, parent conferences, and student support • Responsible for a 26% increase in CRCT passage for language arts students • Other responsibilities and duties: Drama Club sponsor and organizer, tutoring, and mentoring

PR Information Specialist

Georgia Department of TransportationPR Information Specialist

Jul. 2004 - Jan. 2006Community outreach, media relations, internal communications, event planning and hosting

Public Affairs Coordinator for Commissioner Dennis C. Moss

Miami-Dade CountyPublic Affairs Coordinator for Commissioner Dennis C. Moss

Mar. 2001 - Aug. 2002Media and public relations, event coordination, research and writing, created presentations, represented the office, updated media contacts

PR Information Specialist

Lake Lanier Islands Resort, NE GeorgiaPR Information Specialist

May. 1998 - Jun. 2000Buford, Georgia

Information Specialist

Athens Area Chamber of CommerceInformation Specialist

Jan. 1996 - Apr. 1997Athens, GA

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