BlueLinx Corporation has been experiencing steady growth in its operations. However, the company is facing challenges in managing its vast amount of data. The Master Data Management (MDM) system currently in place is not efficient enough to handle the increasing volume of data. This has resulted in inconsistencies, redundancies, and inaccuracies in the data, affecting the overall decision-making process. Therefore, it is crucial to upgrade the MDM system to ensure accurate, consistent, and transparent data across all departments. Implementing a robust MDM strategy will improve data quality, streamline business processes, enhance operational efficiency, and ultimately drive better business outcomes.xxMore...
P. Celeste Burks
Chief Engagement and Event Design Officer@J. Hampton Strategies
Verified
Petula Burks is a communications enthusiast who's been in this changing profession for 20 years.
After spending nearly, a decade in local government handling media relations, growing social media presence, standardizing marketing & messaging, working closely with administrations & elected officials, coordinating & marketing events, researching & gathering information, facilitating public meetings, creating/writing policies & procedures & representing the organization(s) in both formal & informal settings, Petula changed her focus to the public health ecosystem.
Prior to joining the Greater Sacramento Economic Council (GSEC), Petula served as the Dir. of the Center for Public Affairs with Washington State Department of Health. She was responsible for convening collaborative project circles for in-depth discussion around policy, community relations, health equity, & communication regarding health issues affecting the lives of Washingtonians. After successfully leading a complicated organizational change affecting more than 200 employees, Petula joined GSEC as the PR & Communications Dir.
In this role, Petula works to establish relationships with local, state & national media, develop regional narratives, use strategic PR & communication techniques to proactively promote the organization, stakeholders & regional partners.
Before moving west, Petula served as the Dir. of Public Affairs for the City of Miami Gardens. In this role, she oversaw a $5M budget, co-produced Jazz in the Gardens, established partnerships with community stakeholders, produced over 144 City events, created ad & ed. campaigns, & planned crisis communication.
Petula also served the City of Fort Lauderdale for almost 9-years as a public affairs specialist & spokesperson where she served as a crisis communicator, produced promotional videos, served as a voiceover talent, produced over 200 events, facilitated public meetings, acted as a community liaison, & authored policy & procedures.More...