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Arrow AIHead of Content Strategy
Jul. 2024San Francisco Bay AreaArrow.ai is revolutionizing the way businesses approach content marketing. Our platform leverages generative AI and expert content creators to deliver high-impact content that drives leads accelerates sales and enhances customer retention. We are passionate about making groundbreaking technology accessible to everyone and empowering businesses of all sizes to become content heroes. Responsibilities Strategy Development: Develop and implement comprehensive content strategies that align with overall marketing goals and target audience needs. Content Creation: Oversee the creation of high-quality, engaging content across various formats (blog posts, white papers, case studies, social media, etc.), leveraging both in-house and freelance talent. Distribution & Promotion: Identify and optimize distribution channels (LinkedIn, industry publications, social media, etc.) to maximize content reach and engagement. Performance Measurement: Track and analyze content performance metrics (traffic, engagement, conversions) to identify trends, optimize strategies, and demonstrate ROI. Team Leadership: Manage and mentor a team of content creators, providing guidance, feedback, and support to ensure high-quality output. Collaboration: Partner with cross-functional teams (sales, product, design) to ensure content aligns with brand messaging and supports business objectives. Innovation: Stay ahead of content marketing trends and technologies, experimenting with new formats and platforms to drive continuous improvement.
AllobeeHead of Content Marketing and Lead Generation
Aug. 2021 - May. 2022I remember when I first partnered with Allobee. They had a wonderful product and a compelling story, but connecting with their audience online felt overwhelming. That's where I came in. My role was like a bridge builder. I took Allobee's existing content and carefully crafted it into welcoming web pages and engaging social media posts. With tools like Hubspot, I streamlined their operations, letting them focus on what they truly love. Step-by-step, I helped translate their passion into a thriving online presence. This is the kind of work that excites me. Businesses – especially those with a mission to make a difference – often simply need someone who believes in them and understands the language of the internet. It's more than just marketing; it's about enabling a connection that benefits everyone.
MojoMediaProsStrategic Advisor for Digital Marketing
Jun. 2021 - Dec. 2022Developed and executed a comprehensive growth strategy for a client's website, resulting in a 50% increase in website traffic within 6 months. Spearheaded SEO efforts to improve search engine ranking, leading to a top 3 position for targeted keywords and a significant increase in organic traffic. Coached and trained team members on CRM management, improving the lead-to-close ratio from 20% to 40% for a client. Transformed email marketing strategies by implementing personalized and automated workflows, resulting in a 35% increase in click-through rates and a 25% decrease in unsubscribes for clients. Launched a LinkedIn campaign to target new leads and increase generated leads from 30% to 50%.
Up Automation | Marketing Made EasyHead of Marketing | Head of Content Marketing | Head of Demand Generation
Nov. 2015 - Aug. 2024Portland, Oregon, United StatesStrategic Planning—Client SymTrain aimed for aggressive growth within a saturated market. Developed a marketing strategy to elevate brand awareness, generate leads, and increase market share. Conduct market research, analyze consumer insights, and lead strategic mind-mapping to craft a tailored plan. Successfully increased lead generation by 25%, exceeding client growth targets and solidifying brand leadership. Digital Marketing—To meet Up Automation's scalable lead generation and sales conversion needs, I led the design and implementation of a high-converting sales funnel. This involved creating an SEO-optimized lead capture campaign, using Hubspot and ClickFunnels for landing pages, and setting up a multi-stage funnel with a lead magnet, tripwire, upsells, and downsells. Within three months, this approach generated 350 opt-ins, hit a 23% tripwire conversion rate, and resulted in 310 successful sales funnel conversions. Demand Generation—As the head of demand generation at BOxD, I spearheaded the development and execution of multiple email campaigns utilizing HubSpot. Through strategic campaigns and effective team leadership, I elevated their email newsletter list from 50 to 2,500 in the first two quarters of the year. Sales Enablement - Using HubSpot, I built a robust sales pipeline for a paid media agency. I generated 52 Marketing Qualified Leads (MQLs) with a 15% conversion rate to Sales Qualified Leads (SQLs), ultimately driving a 35% increase in first-quarter revenue. Performance Metric Analysis - Effectively managed and analyzed performance metrics for our content marketing programs. Leveraging tools like Google Analytics and SEMRush, I meticulously reviewed our KPIs and optimized our strategy accordingly. My data-driven approach led to a 30% increase in organic search traffic, demonstrating the effectiveness of our content. I surpassed our KPI targets through meticulous analysis and strategic adjustments, enhancing our content strategy.
Creative VA ServicesTechnical Virtual Assistant | Online Business Manager | Email Marketing | Social Media Marketing
Mar. 2005 - Nov. 2015Vancouver, WABuilt and launched 30+ SEO-optimized WordPress websites with lead magnet opt-in forms. Set up and managed automated email marketing campaigns using CRM software. Curated and managed extensive product and service lists through 1ShoppingCart for a smooth customer experience. Successfully transitioned systems from 1ShoppingCart to InfusionSoft, leading to a 50% surge in sales. Developed and executed strategies for funnel optimization, leading to a 30% increase in sales. Transformed email marketing efforts by segmenting and implementing personalized and automated workflows, resulting in a 40% increase in open rates and a 20% decrease in unsubscribe rates. SEO optimization for 1ShoppingCart virtual assistant services, consistently ranking on the first page of Google search results for six consecutive years. Developed sales pages utilizing HTML and CSS to create visually captivating designs with seamless functionality, enhancing user engagement.
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