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Work Background
Co-Founder & Marketing Strategist
Studio CapricornCo-Founder & Marketing Strategist
Sep. 2024Boston, Massachusetts, United States• Developed pop-culture-inspired merchandise and marketing strategies to drive 1,000 sales and $40,000 revenue in 3 months. • Managed operations, customer service, and social media campaigns to amplify brand visibility and sales growth. • Utilized Shopify, TikTok Creator/Seller, Amazon Seller, and Canva to optimize marketing performance.
Sales Development & Marketing Specialist
GivingaSales Development & Marketing Specialist
Mar. 2024 - Jan. 2025Boston, Massachusetts, United States• Increased prospect outreach by over 100% in six months through targeted strategies and personalized messaging. • Managed product demos and client relationships, contributing to pipeline growth and improved customer engagement. • Created thought leadership content to position the company as an innovator in corporate giving. • Designed and executed social media campaigns, driving a 150% increase in engagement within three months.
Diversity and Inclusion Lead: Women @ Apple
AppleDiversity and Inclusion Lead: Women @ Apple
Sep. 2021 - Mar. 2024• Led initiatives within the Women @ Apple DNA network to advocate for women in sales and leadership roles. • Organized and hosted engaging virtual seminars to promote diversity, equity, and inclusion (DEI) initiatives company-wide. • Developed and implemented mentorship programs to advance women in B2B sales and leadership roles at Apple.
Sales Manager
AppleSales Manager
Jul. 2018 - Mar. 2024Boston, Massachusetts, United States• Led high-performing sales teams at Apple, developing customer engagement and retention strategies to strengthen long-term business relationships. • Bridged sales and marketing efforts by refining messaging and ensuring alignment between customer insights and brand positioning. • Developed sales enablement materials, including pitch decks and product positioning guides, to support revenue growth.
Business Account Manager
AppleBusiness Account Manager
Jul. 2010 - Jul. 2018Hartford County, Connecticut, United States• Managed a portfolio of business clients, providing tailored solutions to drive revenue growth and long-term partnerships. • Collaborated with marketing teams to refine B2B messaging and positioning for a consistent brand voice. • Provided strategic consultation to clients adopting Apple technology, enhancing customer satisfaction and retention.
Student Health Services
University of ConnecticutStudent Health Services
Jan. 2008 - May. 2008

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