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Sunflower CorporationChief Marketing Officer
Apr. 2022 - Mar. 2024SpainProduct launch | Marketing Strategy | Cost-effective Lead Generation | Ads | Traffic Optimization | Brand Strategy | Team Management Revolutionizing investing with a community-based trading platform. A trading instrument with a subscription system instead of commissions. Chief Marketing Officer
— Launched from scratch a new digital product internationally in 3 months, as evidenced by attracting 100 paying users with zero marketing budget, through implementing a content marketing strategy.
— Implemented a full recruitment cycle for a marketing team of 8 employees within 2 months, as measured by testing over 20 hypotheses in the first month, by onboarding the team and launching a hypothesis testing pipeline.
— Reduced CAC by 5 times by developing and executing a guerrilla marketing strategy.
— Increased conversion to signups by 30% per month by testing over 10 Value Proposition and 100 CTA hypotheses across 5 user engagement channels. Marketing Manager
— Increased landing page traffic by 23% by developing and implementing a content strategy with creative marketing elements.
— Developed and implemented an SMM strategy, achieving a 20% increase in subscribers and 18% increase in engagement in the quarter.
— Created a new brand and launched the landing page, achieving a 5x increase in retention, by leveraging the founder's hypothesis.
— Launched an online promo event with a 15% post-event user retention by using creative marketing methods.
— Implemented end-to-end analytics and began collecting data across all channels, resulting in over two hundred hypotheses to test.
SETTERSMarketing Manager
Dec. 2020 - May. 2022St Petersburg City, RussiaSMM | Communications | Digital Marketing | Branding Worked on project launches and marketing campaigns with a team of experienced specialists. — Developed marketing strategies and decomposed them by channel for 8 corporate and mid-market clients.
— Launched a creative marketing campaign for the supplements brand (FMCG), generating over 1000 orders on the first day, by utilizing SMM and email marketing tools.
— Developed a creative concept for an IT university admissions campaign that went viral and generated over 1,000 pieces of UGC content. (Education)
PresiumContent Analyst
Jun. 2020 - Aug. 2020Moscow, Moscow City, RussiaDesign Consultancy Agency — Worked with clients on the side of the agency: full support from briefing to defense of the final product
— Developed 17 corporate presentations (Quarterly reporting, product presentation, commercial proposals) by transforming raw data for designers and copywriters into technical tasks using content skills and storytelling methods).
ПредпринимательSMM Manager | Individual Entrepreneur
Feb. 2018 - Apr. 2022SMM | Digital Marketing | Creative concepts | Content Strategy | Copywriting | Communications Marketing, Brand Manager
— Developed an communication plan reaching over 500 thousand people to cover the launch of the new album by musician Kirill Richter (Richter Trio) (Art, Production)
— Developed Brand Strategy and Content Strategy for Talent's Academy Saint Petersburg by conducting 70+ in-depth interviews and niche competitive analysis (Education) SMM, Content Manager
— Increased YoY SEO traffic by 32% by developing Content Web Strategy (SEO) for PetTech project
— Increased ticket purchase conversion by 6x by developing SMM and content strategy for Museum of 20th-21st Century Art of Saint Petersburg (Art)
— Increased visibility on semantic core by 9% over the quarter by developing a semantic core for Museum of 20th-21st Century Art of Saint Petersburg (Art) Copywriter
— Developed ToV and conducted communication in 3 channels (Facebook, WebSite, PR) in English and Russian for International Math Olympiad in Russia (Event, Education).
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