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Work Background
Valkyrie DMCCDirector of Communications and Marketing
Nov. 2014Dubai, United Arab EmiratesCreated and implemented marketing tools to motivate and lead geographically dispersed teams that consistently exceeded corporate objectives and increased revenues as well as effectively worked with cross-functional teams and built productive alliances with other related marketing partners to further our clients marketing opportunities.
Additionally, managed successfully annual in-house budgets as well as our clients budgets and forecasts to ensure proper allocation of resources across all marketing platforms.
Crafted solutions and business efficiency by developing strategies and marketing tools to support national and international projects as well as effective product integration, funding, and sponsorships for non- profit organizations and acquisition projects.
Executed and produced in Arabic, English and French infomercials, commercials, trade shows, community outreach events and live concerts.
Spearheaded market research initiatives for special product campaigns using social media, multi-channel marketing strategies, and blogs.
Negotiated media buy, distribution contracts and compiled marketing demographics research analysis.
Orchestrated and marketed comprehensive campaigns for e-commerce, web communications, brand and consumer packaged goods
Venture Communications FZ LLCMarketing and PR Manager
Aug. 2013 - Oct. 2014DubaiSelected to represent marketing group on the company's core e-business team, a cross-functional team that steered web strategy and managed implementation of key online projects.
Managed campaigns that generated over 7,000 leads and $11 million in new sales with specialty direct mail, print advertising, and email marketing.
Responsible for Venture branding, corporate communications and Marketing
Bringing together over 100 key clients and business partners for 4 days of education, entertainment, demonstrations and focus groups.
Designed and developed a broad array of professional presentations and materials.
Led continuous advancement in targeting, personalization, and template development with multiple business teams and other internal customers.
Executed "best practices" in social media marketing strategy increasing Facebook "likes" followers by 300%.
Established maintained a consistent brand image across all marketing promotional channels.
Finance House P.J.S.CMarketing And Public Relations Manager
Apr. 2012 - Aug. 2013United Arab EmiratesLeads the external and internal marketing communication strategies for a $7 million with five branches in four Emirates.
Develops a marketing plan and content for financial development and membership acquisition campaigns. Content includes: tv commercials, radio copy, direct mail, email content, annual reports, donor request letters, board presentations and fundraising materials.
Manage and oversee all print projects including newsletters, annual reports, brochures, and all event collateral such as save the dates, invitations, and programs.
Generates media coverage by writing the news release and pitching press outlets.
Supervise in-house graphic designer, marketing collateral production and broadcast vendors.
Developed an integrated marketing membership campaign which resulted in the organizations largest monthly sales to date. Marketing campaign surpassed the sales goal by more than 30%.
Supported chief marketing officer by leading the media relations and social media strategies.
Wrote and planned the storyboard for on-mission, a CEO monthly e-newsletter distributed to internal and external stakeholders, alumni and prospects.
Leads training sessions to educate staff on communication best practices.
Prepare and supervise the publishing of Emirates Review (a quarterly magazine issued by Finance house and published by CPI)
Orient PlanetSenior PR Executive
Sep. 2010 - Apr. 2012DubaiPlan, create and deliver publicity for clients
Building positive working relationships and liaising with colleagues, clients and the media
Attending meetings with clients to assess the progress of PR work
Writing qualitative and quantitative progress reports for clients
Researching and writing press releases, Q&As, speeches, MC Notes and features;
Organizing press conferences, events and promotions
Collating and analyzing media clips and coverage
Preparing printed publications, such Newsletters, handouts, banners, posters and exhibition materials
Coordinating location photography
Organising and attending press launches
Managing the PR aspect of a possible crisis situation
Recommend and implement initiatives that manage the client’s target audience's perception
Saudi Telecom CompanySales Manager
Apr. 2009 - Jun. 2010Saudi Arabia Responsible for understanding business and technical problems addressed by the products including key regulations, business drivers, evolving business needs, etc.
Attendance at conferences and working with Subject Matter Experts, and research to stay on top of changes in business issues/requirements/regulations/Technology and understand where the market is going.
Responsible for staying current on competitive analyses and understanding differentiators between the company and its competitors.
Responsible for preparing for meetings and tailoring communications to address business needs of potential clients as part of the sales process.
Consolidate and enhance the Company's position and reputation as the country's pre-eminent supplier of quality service
Effectively manage, sustain and Increase revenue from existing customers.
Measure and track service and productivity levels, updating both the team and senior management on those aspects of performance, whilst responding accordingly to that ensure performance targets are achieved
Negotiates new contracts and renewals in order to meet sales targets
Prepares monthly sales activities report on the Corporate Market, including companies and embassies Achieve monthly budget goals and new business targets
Update the hotel website Making contacts with travel agencies and companies
Handling the top STC VIP client (Sheikh, Princes, Managers)
InterContinental Hotels GroupCross Management Trainee
Apr. 2008 - Oct. 2008Lebanon
Etoile Suite HotelSales & Marketing Manager
Mar. 2007 - Mar. 2008Lebanon Ensure that Sales, Product Management and Development receive such support as they request.
Create an appropriate department budgeting and annual sales business plans.
Work with Product Management and Marketing to help define/refine sales Targets/Achievements and ensure sales packages are developed and messages communicated to sales team
Ensure that the Sales resources evolve in line with the Marketing mission and the company’s vision together with the Sales Teams’ potentials.
Control duties of all Sales personnel including the Sales Leader. Prompt response to Requests on services information, pricing, etc.
Work with Sales Personnel to provide product, business and technical knowledge in support of sales activities
Mir Amin Palace HotelSales Coordinator
Jan. 2005 - Jan. 2007Lebanon
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