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Work Background
PuigTrade Marketing Manager Benelux
May. 2023Brussels Region, Belgium- Defining the most efficient on and off line Trade Plan (based on ROI analysis).
- Developing common tools to track business evolution.
- Defining common measurement standards to assure appropriate allocation of resources.
- Provide the organization with the required support to develop business plans per client.
- Assure the coordination between brand strategy and commercial strategy.
- Analyzing sell-in, sell-out and VMS results in order to propose eventual specific actions.
- Support Commercial Manager in defining sell-out objectives, allocation of Promotional Budget and resources by KA.
- Support Commercial Manager in developing the business: analyze sales and VMS / define, develop and follow up promotional and coop plan (including RTN) / monitor and control the Coop plan implementation, analyze sell-out data (including data crunch) ,analyze and follow up of KA Coop P&L / support in Key Account Plan elaboration (provide common formats).
Prepare Business meeting for the Commercial Manager. 1.Monthly BNL MGT meeting - Prepare and present key take-outs off and online sell-out & VMS performance PUIG per retailer 2.Quarterly CYCLE meetings - Lead preparations on commercial performance and YTGO objectives 3. Quarterly Business Review FRA/ BNL - Lead preparations on commercial performance and YTGO objectives Controlling : - Control the Sell Out and VMS evolution vs targets.
- Control Coop budget and Coop P&L.
ReckittCustomer Trade Marketing Manager Retail Belgium
Dec. 2022 - Apr. 2023Anderlecht, Brussels Region, Belgium• Partner with our customers to develop win-win category strategies • Lead annual category 4Ps planning and review process by understanding business objectives • Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation. Understand and drive development of Consumer and Channel/Customer insights through research. • Develop Customer strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs
• Build 4Ps gap analysis and develop clear, specific plans for corrective action.
• Champion new product market entry and execution. Includes managing tracking/analyzing the 4Ps in-market implementation.
• Present Market/Consumer/Category trends to key Customers. Establish RB as the Category expert. • Set strategy for the development of national and/or local account-specific promotional programs/key events. Brands:
Dettol - Durex - Veet - Optrex - Clearasil - Steradent
OntexProduct Manager Retail Baby, Feminine and Incontinence Care - France & Nordics
Jun. 2022 - Sep. 2022BelgiumMATERNITY LEAVE REPLACEMENT Support the deployment of the category vision (shopper, consumer and market trends) and be the category expert - Identify and develop ideas to products & concepts based on consumer needs or insights - Translate consumer needs into technical KPI’s - Develop and deploy easy to use category & initiative toolkits for key projects in collaboration S&M teams: consumer storytelling, performance icons, 3D product downloads, in-store communication advise, consumer qualification data… - Closely support top customers teams with retailer brand marketing via recommendations on product offering, innovation pipeline, … - Track, recommend and implement product portfolio optimizations for the Nordics and French markets: Develop, launch and monitor all product ranges - Product Design: Work closely with the team and customers to understand product benchmarks, needs and preferences and make clear product proposals - Product Development - Create and validate product proposals from technical side: management of article creation process and maintenance of Skus in SAP - Coordinate the design of packaging and printed materials, liaising with the marketing team - Track and ensure the timely development and launch of product portfolios - Product quality and complaint handling - Provide quality files to customers and Handle product complaint Sales Support: - Provide regular trainings, product information and presentations - Assistance in developing concept sells to support the launch and management of products/brands - Attend strategic customer meetings
The Estée Lauder Companies Inc.Product Marketing Manager Fragrances Division Tom Ford Beauty - Jo Malone - ADF
Nov. 2021 - Jun. 2022Brussels Metropolitan AreaMATERNITY LEAVE REPLACEMENT - Manage the product portfolio per channel, retailer, door type.
- Build local product offering (e.g. product sets) in coordination with Trade Marketing
- Support Consumer Marketing in building launch plans, adapting global guidelines to local opportunities
- Monitor product related visual assets and master data (e.g. local product codes)
- SAP Event Management
- Set prices according to regional and global policies (tracks competitors prices, sets consumer and retailer prices according to regional and global policies, plan price increases,…)
- Contribute to Retailer discussions preparation on product-related topics (launches, assortment range, prices, exclusivities)
- Perform volume forecasts per SKU, including all promotional items
- Reconsolidate between forecast and demand planning
- Monthly follow up of gross sales with Demand planning
- Report and follow up on monthly retail sales(including launches)
- Work closely with Supply Chain and Demand Planning to monitor stocks; proposes mitigation actions in case of availability or excess issues
- Have daily contact with EMEA including all EMEA reporting
- Contribute to Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams
BrainTowerBrand Manager Sunglasses & Trade Marketing ai @ Grand Optical Belgium
Jun. 2021 - Nov. 2021Brussels, Brussels Region, BelgiumBrand Manager Sunglasses: - Responsible for Marketing activities in my category - Campagne execution in collaboration with agencies - POS concept creation and execution - Branding projects in the shops (Retail Merchandising) - Project management (Marketing related activities) - Tracking and analysis of marketing campagne - Summer Sales period preparation Trade Marketing: - Execution of the Trade Marketing Calendar - Campagne adaptation to the Belgian Market
BrainTowerMarketing Consultant
May. 2021 - Nov. 2021Brussels Metropolitan Area- Product, brand or category management consulting
Apalia24Marketing Specialist
Mar. 2020 - Mar. 2021- Assisting the marketing head in carrying out digital marketing campaigns
- Works closely with the marketing head for digital promotions and other materials
DXC TechnologyAssociate Consultant - Digital Transformation - Change Management
Nov. 2018 - Sep. 2019Mechelen- Use of our change management Toolkit to implement organizational or IT change - Communication content (Newsletter, Intranet)
- Elaboration of a training strategy for more than 2000 people
- Survey creation and analysis
- Presentation skills - In-person training
groupflights.comConsulting Project: Market Entry Strategist
May. 2018 - Jun. 2018Région de New Delhi, IndeEstablishing a Market Entry Strategy for India as part of my graduate in-company project.
Vlerick Business SchoolAcademic Ambassador for the MGM and MIMS Class of 2018
Sep. 2017 - Jun. 2018Brussels Area, Belgium
L'OréalAssistant Product Manager Urban Decay Benelux (Intern)
Mar. 2016 - Aug. 2016Brussels Area, BelgiumMy job was to assist my managers in implementing their newest make-up brand, Urban Decay, in Belgium and The Netherlands. My main tasks included monthly sales excel analysis, business presentations, store performance evaluations, testers allocation, forecasting, as well as operational marketing tasks such as press releases, digital campaign monitoring, copy adaptations for retailers, or event planning. The aim was to defend an effective marketing approach according to the needs and expectations of the consumers. This required strong analytical skills, rigorousness and a proactive and hands-on attitude.
air brussels - partner of McCannAccount Executive Intern
Jun. 2015 - Sep. 2015Brussels Area, BelgiumMy job as an Account Executive intern is to assist managers and directors in coordinating advertising campaigns. Meeting with clients to clearly define their needs and objectives, briefing the creative staff about the campaigns, presenting a campaign that meets their requirements and aligns with their brand overall strategy, negotiating with clients and agency staff about the campaign details, maintaining regular contact with clients to ensure that communication flows effectively and more importantly make sure that advertising projects is delivered on time and on budget.
IPM AdvertisingRegional Sales Intern
Jul. 2014 - Aug. 2014Brussels Area, BelgiumSelling advertising spaces in IPM's newspapers to various business entities in Brussels My job as a regional sales intern was to work as a pair and sell deals to Brussels-based companies to buy advertising space in our newspapers or magazines. My typical working activity was to arrange appointments in the morning and go to meeting in the afternoon to close the sales, or to prospect in the city by spontaneously popping into companies.
Agence Smiling/PromokidsInternship
Jun. 2013 - Jul. 2013Brussels Area, BelgiumMy job as an intern was to organize castings for brands or movie directors, to make the pre-selection, and to send them our recommendations according to their brief.
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