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Work Background
FutagoClient Services Director
Sep. 2022Hobart, Tasmania, Australia
Stampix - Loyalty & Engagement SolutionsClient Director for the UK
May. 2020London, England, United KingdomStampix is a martech agency that enables brands to offer free photos to their customers - and then there’s personalised and branded content on the reverse of those photos. It's an exciting time for the team as Stampix have received great recognition through 2020:
1. Won a Customer Experience Prize at the 21st Annual World Communication Awards (Jan 2020) 2. ‘Best short-term loyalty campaign’ – awarded by The Loyalty Marketing Magazine (June 2020)
3. Won Media Innovator Award for the 'Best Photo Gifting Tech' (Oct 2020)
4. 2020 MAD//Fest (Nov 2020) described Stampix as “one of the industry’s most exciting start-ups in personalisation”. Established in 2016, the Founders are third-generation in photo printing and ensure the Stampix platform is reliable and flexible to meet the needs of global brands focusing on personalised emotional rewards. Today, Stampix is printing 1 million photos per month. Stampix already works across a variety of sectors, including telco, energy, banking, retail, beauty & baby. We have activated campaigns for Orange, EDF, Unilever, L’Oreal, Disney Baby, Martini, McCain, Campina and Playmobil, to name a few. With a seamless experience for acquisition and retention comms, Stampix allows brands to engage new audiences and inspire customers through printing tailored messages on their photographs. Stampix specialises in end-to-end delivery from the microsite hosting to data capture, printing, shipment & customer care for millions of photos - those photos become tangible & emotional brand experiences for customers. Our video of the a Martini Acquisition campaign demonstrates the end-to-end process from briefing to execution: https://tinyurl.com/yxw7becc Build emotional loyalty for your brand with Stampix.
https://business.stampix.com/resources/cases/ Holly@Stampix.com
RONIN Marketing Commercial Director
Nov. 2019 - May. 2020Bromley, London, United KingdomAfter 7+ years working in UK's largest loyalty programme (Nectar) and Sainsbury's shopper marketing agency (i2C) I am excited to bring a wealth of knowledge to RONIN Marketing. RONIN is a creative communications agency. At RONIN we do inspirational work to help our clients solve problems, create personality and find new business opportunities. RONIN understands the art of communication. We appreciate everyone is an individual and communicates differently, and we know how to connect with an audience. Articulating what you want to say, and most importantly, what your customers want to hear is what we are good at – and we make sure all those messages are consistent and effective.
Sainsbury'sClient Director
Oct. 2018 - Nov. 2019Strand, Londoni2C was a JV between Sainsbury’s & Aimia established in 2012. Since Oct 2018 it has become a business unit of Sainsbury’s and is at the forefront in delivering integrated media plans, customer insights and campaign performance within the FMCG retail market. During my time at i2C we were known for contributing to 6% of Sainsbury's profit. • Client Director across team of nine & highest target within team (>£2m)
• May 19 – awarded ‘Love Recognition’ team award for Sainsbury’s Energy launch.
• Key Campaigns included launching Lloyds Pharmacy as a trial Nectar partner, establishing Sainsbury’s Energy as a new service, introducing partners to Sainsbury’s marketing channels.
• Concession ‘Store in Store’ (SiS) campaigns across Specsavers, Sushi Gourmet & Lloyds Pharmacy and enabling more GM campaigns to drive footfall into Argos SiS.
• Managing Produce, MFP & GM categories across i2C comms suite (targeted, store & home)
• 100% success on increasing client spend YOY with Sainsbury’s.
• 95% success in renewing YOY client contracts for Self Serve (insights tool).
Insight to Communication LLP (i2c)Online Client Director
May. 2017 - Dec. 2018London, United KingdomA role created within i2c in May 2017, the position of Online Client Director has allowed me to specialise in activating suppliers on Sainsburys.co.uk. The Online Trade Managers at Sainsbury's were increasingly required to focus on their strategic suppliers with an Online JBP. Following this, new inquiries for Groceries Online (GOL) and new business were directed through me and across all categories. My focus for GOL and the i2C remit of channels allowed for a true omni-channel campaign to be produced and measured. Tasked with growing GOL by 15% YOY, I achieved 98% YOY growth.
Nectar LoyaltyClient Director
Nov. 2013 - Jul. 2015Strand, London
Aimia IncRelationship Manager for Sainsbury's at Nectar
Apr. 2012 - Nov. 2013Strand, LondonAimia is the company that owns and operates the highly successful Nectar coalition loyalty programme. Nectar launched in September 2002 and has half of UK households collecting from 15 partners. As Relationship Manager for Sainsbury's, I work within the client services team. RESPONSIBILITIES:
• To develop and execute strategic marketing and business building plans for the partner to leverage their participation and engagement in our loyalty programme. • To drive value to the partner through the successful delivery of marketing campaigns and promotions. • Lead the delivery of key work streams identified as part of the Nectar / partner Joint Business Plan.
• Work closely with the partner direct marketing team to deliver a customer-centric marketing communications plan
• Ensure an ongoing focus on driving process efficiency across all marketing channels.
• Coordinate and work closely with the Nectar Analysis team to deliver valuable analysis for the partner with clear and insightful recommendations.
• Develop and manage strong positive relationships throughout the partner organisation to ensure successful delivery of the Joint Business Plan.
• Forecast annual revenue from points issuance to be achieved from the partner and be responsible for reporting on and achieving that revenue.
CHI & PartnersAccount Director
Jun. 2010 - Mar. 2012CHI & PartnersAccount Director on Lexus Europe [from Oct 2011]
* Responsible for the management of Social Media, Digital and OOH for European markets. Account Director on The Times [Aug 2010 to Oct 2011]
* Integrated Campaign Management across all media: Soft launch of subscription packs via DM [March 2011]; Chester ‘Times Town Take-over’; National launch of Times Subscription Packs [Sept 2011]; and Cheltenham. Media channels included Press, DM, eDM, DRTV, in-iPad ads, Inserts, Doordrops, Rail and Outdoor. * Management of Paper Subscriptions via Acquisition Comms: Home delivery and Voucher Subscriptions; Voucher redesign; Subscription Sale Campaigns; Masthead Collect DM and regular in-paper campaign management. * Management of Paper Subscriptions via Retention Comms: Triggered subscription comms; Winback strategy; Migration Comms for new payment; and high involvement with Times+, The Times membership programme [inc Brand Repositioning & Guidelines; Redesign of Card and Logo; Testimonials; 2-for-1 offers; Times+ on iPad and Quarterly Communications]. Account Director on TalkTalk [June-Aug 2010]
* Responsible for Lifecycle & CRM Comms.
ChemistrySenior Account Manager for Emirates
Jan. 2010 - Jun. 2010Emirates:
* Monthly eNewsletter to Skywards members [Blue, Silver and Gold].
* Managed new Skywards e-Guidelines and rebrand. * Managed premium DM for Business and First Class passengers. This required partnership management for 5-star hotel partners in UAE.
* Updated and refreshed core communications with new branding, inc Acquistion, Welcome, Retention Website and e-Comms.
* FIFA sponsorship, Emirates were sponsors of the 2010 World Cup.
* Outdoor advertising - fast train in Birmingham branded with Emirates and the routes they fly.
* Launch comms for the A380. The only airline to have an A380 fly to/from Manchester. Demonstrated core principles of relationship, online and direct marketing.
Maintained strong relationships with Emirates contacts – local and UAE.
Kitcatt NohrSenior Account Manager
Sep. 2009 - Jan. 2010Gap: Managing their online retention and acquisition comms. 100% digital. High-maintenance project of 52-page Microsite and total of 44 Email variants within a 2-month period. Measurement: Gap's transaction targets were met for the Fall 09 and Holiday 09 campaigns. Smokefree: Managing follow-up comms for the Q1 2010 Quit Kit Campaign. Follow-Up Comms include Emails, SMS & DM. VSO:
Kick-off for January 2010 Campaign: Press Ads and Online.
Just CourtingIntroductions Team & CRM
May. 2009 - Aug. 2009A bit of fun & something different. Just Courting was a new & exclusive dating service. Clients enjoyed a discreet and personalised service and our team would recommend a match & arrange the dates for them.
![Snr Relationship Marketing Exec [Europe & Africa]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/8d7a3398a8a8ac2932d0bb9278d8a7ed2ff9d5945e2459fd23ac8024aa77eed7/profile_search-71848_experience_logo.jpg){kind=logo}
British AirwaysSnr Relationship Marketing Exec [Europe & Africa]
Aug. 2008 - Mar. 2009* Managing premium loyalty communications throughout E&A for British Airways’ Gold members, Gold Guest List. Constant contact with the Service Centres and influencing new communications to ensure a more effective and premium customer journey. GGL Survey generated 43% response rate.
* Managing non-air partner offers and communications throughout E&A for Executive Club [including cars and hotels]. Emails generated Open Rates of 44% and Click-thru rates of 8%.
* Responsible for driving loyalty and maximising customer value within the E&A region.
* Managing communication strategies across regional and global campaigns.
* Working with global teams on improving FFP offering and exploitation tools, and with the local marketing and sales teams to ensure consistency and visibility of this key proposition.
* Responsible for all English communications sent out within local markets.
LIDASenior Account Manager
Nov. 2007 - Jul. 2008Client => NatWest In Branch Managing In Branch campaigns for NatWest that included Acquisition Comms, B2B and integrated with ATL and POS. * Managing NatWest’s In Branch retail environment with 9 key campaigns through each year, across a broad product portfolio: inc Mortgages, Packaged Accounts, Investments, and Student Accounts.
* Managing various briefs from the Brand Team for POS within the branches.
* Managing new Brand Guidelines for NatWest – and presenting them to internal Marketing Teams.
Craik Jones Watson Mitchell VoelkelCampaign Manager
Jun. 2007 - Nov. 2007Clients => Virgin Trains & The Share Centre Virgin Trains: Managing DM projects for Virgin Train’s loyalty program, Traveller, as well as working across their B2B opportunities.
* Managing DM projects for Virgin Train’s loyalty program, Traveller, as well as working across B2B
* 100% DM with budget ranging from £0.50/pack to £25/pack. The Share Centre: Managing Press, DM and Online projects.
* Integrated campaigns across two target groups: Novices and Traders.
* Managing material for Focus Groups - no testing had been done previously for this brand. True insights and observations from the groups provided for new approaches from the client with briefs and communications.
* Managing MGM DM to Investment Clubs and Trader audiences.
![Regional Account Manager [EMEA]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/71f15afb17c8ef21e346ae89d4a10a550614e3ce83e933443ecea0cb81d4c4e2/profile_search-71848_experience_logo.jpg){kind=logo}
OgilvyOneRegional Account Manager [EMEA]
Nov. 2006 - May. 2007Client => American Express EMEA Key responsibility was delivering Best Practice – New Creative & Strategic Guidelines for DM and eDM projects to 9 Euro countries. * The 9 European markets my team was responsible for included: Austria, Finland, Germany, Italy, France, Sweden, Spain, Netherlands and UK.
* Responsible for the delivery and implementation of Customer Orientation Program.
* The Guide included learnings, best practice, messaging sequence, distribution frequency, creative templates and copy platforms for email and direct mail channels.
* Membership Rewards E-Communications Guide.
* Premium E-Communications Guide.
* Member-Get-Member Toolkit.
WundermanSenior Account Manager
Apr. 2006 - Aug. 2006Client => Citibank Key responsibility was to deliver direct marketing strategies across different business units – Citigold Wealth Management, Mortgages, Personal Loans, Visa Debit product launch and Cards. * Citigold Brochure for prospect customers – first piece in Australian market with introduction of new Guidelines.
* Mortgages Cross-sell to Cards Portfolio – Response rate of 8%
* Launch of Personal Credit – Loans product with low annual fee and low rate on the life of BT. Platinum DM – Response rate of 20%
JWTAccount Manager
Dec. 2005 - Mar. 2006Client => Kellogg Key responsibility was providing team support and trafficking of projects within the Kellogg Adult Team. * Special K: Promo in Pack [15” TVC]; New Year Campaign [15” TVC]; and Forest Berries [Outdoor].
* Just Right NPD Berries & Apple [30”TVC]
* Crunchy Nut Corn Flakes [Online and Press]
OgilvyOneAccount Manager
Aug. 2004 - Dec. 2005Client => American Express Key reponsibility was delivering direct marketing strategies for all projects – DM and eDM. * Communicating to the highest tier of Amex – the ‘Black’ Centurion Cardmembers. Managed the exclusive, premium DM Pack with a budget of more than $120/unit.
* Managing various Membership Rewards offers including the Membership Rewards Ascent Catalogue – the first piece to be recognised as Best Practice from Ogilvy, Sydney.
* In November 04, Amex wanted to drive a behavioural change amongst low and medium Share of Wallet [SOW] Cardmembers with a TTL spend-stimulation campaign, City Blitz.
* The Australian Open campaign generated brand awareness, buzz and interest by positioning Amex as a premium lifestyle brand through the partnership with The Australian Open. There was perception of ‘ownership’ of The Australian Open among Cardmembers and prospects on- and off-site.
Whybin TBWAAccount Executive
Feb. 2003 - Aug. 2004Clients => AAPT, UTS, MasterFoods & PlayStation AAPT: Delivering retention and acquisition campaigns across internet, fixed line and mobile.
* Heavy involvement within TBWA’s Disruption Day for AAPT. A two-day workshop was held for AAPT Clients. After weeks of preparation the result – insight and strategic direction – provided for long-term investment for both the Agency and AAPT.
* Brisbane Lions Sponsorship campaign – Ticket Wallets, Print ads, TVCs for GABBA’s replay screen and briefing Direct Sellers [APPCO staff employed by AAPT] to sell at the GABBA. Project Manager on UTS * Acquisition-based projects across 12 UTS faculties with responsibility for media briefs, bookings, recommendations and approvals MasterFoods and PlayStation
* Involved with Pedigree’s rebranding from Pal to Pedigree.
* Dolmio’s rebranding with, and the introduction of, the Puppets.
* Involvement in brand and software campaigns that took PlayStation from gaming to entertainment and maintenance of international work throughout various publications.
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