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Work Background
Conscious Creative StudioCreative Director
Dec. 2016Melbourne, AustraliaI work with clients on both a contract and project basis, to achieve a clear brand vision, voice and message. Together we prioritise key business tasks, which result in increased sales, market penetration and impact, whilst being a part of a community of like-minded conscious business owners. I also work with an NGO very close to my heart, a group of dedicated volunteers working to change the lives of underprivileged children in Guatemala. http://www.casa-guatemala.org/
Cotton On GroupGlobal Creative Specialist
Oct. 2012 - Mar. 2016Geelong West, Australia• Devise and communicate creative campaign concepts that drive sales throughout the business in Australia, South East Asia, South Africa and the Middle East. • Collaborate with VM Country Managers to integrate creative campaigns and drive in-store merchandising to deliver an exceptional store experience that exceeds customer expectations. • Utilise buyers key trends and product pushes to co-ordinate and deliver quarterly photo shoots. • Engage key stakeholders including the Art Studio, Marketing and Digital teams, PR, Buyers and Retail to ensure as a brand we deliver complete campaign vision both in store and online.
Cotton On GroupVM Specialist - South East Asia
May. 2011 - Oct. 2012Geelong West, Australia• Assist the Global VM Manager in the preparation of the monthly visual directives and drive new display techniques to reflect the trend for each quarter. • Compile country specific VM documents and distribute to stores by required deadline. • Work closely with the Buying and Supply Chain teams to analyse weekly and monthly sales results and implement strategic solutions to maximise sales opportunities. • Train and mentor retail teams in monthly VM setups and store openings to ensure optimum utilisation of floor plan layout and window displays.
Cotton On GroupVM Assistant - Australia & New Zealand
Dec. 2010 - May. 2011Geelong, Victoria, Australia
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