Strategic, creative, and results-driven, I specialize in building and transforming brands that drive market growth and meaningful connections. With extensive experience leading brand repositioning and go-to-market strategies, I've helped iconic heritage brands like Bendon reinvent for modern audiences, expanding market share by 40%. As CMO for Good Feeding, I spearheaded the U.S. market entry, building the marketing infrastructure from the ground up and launching a 12-week subscription model.
My approach blends data-driven insight with creative intuition—whether it's crafting compelling narratives, optimizing content ecosystems, or designing marketing strategies that scale. Passionate about health, wellness, and consumer engagement, I thrive in fast-paced environments where brands are ready to evolve and grow.
Always looking for new challenges and collaborations that push creative and strategic boundaries.More...
Kat Mercer
Creative, Brand & Marketing Specialist@Splendoo
Verified
I'm an experienced creative and marketing all-rounder who has worked as a Marketing Manager, Copywriter, Art Director, and Creative Director. I know how to ideate and plan marketing campaigns, create beautiful pieces of branded storytelling that connect with the target audience and, most importantly, how to get results.
I’m very goal orientated and my personal work mantra is creating work that works. Over my career I've helped people overstay their welcome at a boutique hotel, created a shitty drink called '2020 In A Can' to toast the year that was goodbye, brought Kleenex factory workers' stories to life using poetry, and helped make a chicken shop a tech company.
The Results:
• 359% ROI & 1.5 MIL of Global PR for the Art Series Hotel
• Increased Jimmy Brings customer base by 27%
• Increased Jimmy Brings sales by 167% YOY
• Launched Chargrill Charlie's app – increased av. orders by 50%
• Increased KCA sales by 32%More...
Holly Pedersen
Customer Profiling, Engagement, Loyalty, Comms & Retail Marketing Specialist@Pedersen Plus
Verified
With over 20 years experience, including 16 years in London & ex-Sainsbury’s, Holly is a seasoned marketing professional, currently serving as a specialist in customer profiling, engagement, loyalty, communications, and retail marketing.
Holly will look at your customer propositions from the bottom up - just like your customers do. Where are the consistencies and inconsistencies? What is working and what needs to be addressed?
With her extensive expertise and innovative approach, Holly has successfully implemented numerous marketing strategies, helping businesses grow and maintain their customer base.
Her knack for understanding customer behaviours and preferences have enabled her to design and execute campaigns that resonate with the target audience, driving engagement and fostering loyalty.
Holly's commitment to enhancing customer experiences and her proficiency in retail marketing set her apart in the competitive business landscape.More...