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Work Background
Chief Operating Officer
CIOMChief Operating Officer
Aug. 2024Mexico City, MexicoAs the Chief Operating Officer at CIOM, an innovative field data collection platform utilizing crowdsourcing, I led the operations and commercial areas, driving efficiency and company growth. My key achievements include: ✔ Optimization of Operational Processes: Developed and refined key internal processes, establishing clear and efficient operational standards that enhanced productivity and aligned operations with the company’s strategic goals. ✔ Transformation of the Customer Service Department: Redesigned the structure and performance metrics of the customer service department, implementing a results-driven approach that significantly increased efficiency and improved customer satisfaction, ensuring a superior user experience. ✔ Commercial Expansion and New Market Development: Led growth strategies that resulted in the expansion into new markets, increasing the customer base and diversifying the company’s revenue streams. ✔ Management of Multidisciplinary Teams: Coordinated multidisciplinary teams across various regions, optimizing communication and collaboration to ensure company objectives were met effectively and within established deadlines.
Chief Commercial Officer (CCO)
CIOMChief Commercial Officer (CCO)
Jan. 2024 - Aug. 2024Ciudad de México, MéxicoEn CIOM, una innovadora plataforma de recolección de datos de campo mediante un modelo de crowdsourcing, que permite a los clientes monitorear información en tiempo real. Realice las siguientes contribuciones: ✔ Desarrollo de Procesos Internos: Creación y mejora de procesos internos y manuales para puestos comerciales, estableciendo un marco claro y eficiente para las operaciones internas. ✔ Reestructuración del Departamento de Servicio al Cliente: Implementación de nuevos procesos y métricas de desempeño para el departamento de servicio al cliente, lo que llevó a una mayor eficiencia y satisfacción del cliente.
Chief Growth Officer
CIOMChief Growth Officer
Aug. 2023 - Jan. 2024Mexico City, MexicoIn Ciom, an innovative platform for field data collection through a crowdsourcing model, which allows clients to monitor information in real time, I made the following contributions: ✔ Internal Process Development: Creation and improvement of internal processes and manuals for commercial positions, establishing a clear and efficient framework for internal operations. ✔ CRM Optimization and Implementation: Advanced programming of the CRM system to enhance the visibility of the commercial team, facilitating more efficient management and detailed tracking of customer interactions. ✔ Key Account Management: Successful handling of major account closures, demonstrating exceptional skills in negotiations and client relations. ✔ Development of Commercial Strategies: Creation of innovative content and commercial strategies, resulting in an impressive 386% increase in the number of monthly prospects. ✔ Restructuring of the Customer Service Department: Implementation of new processes and performance metrics for the customer service department, leading to greater efficiency and customer satisfaction. ✔ Growth and Expansion: Significant contributions to the growth and expansion of the CIOM platform, using strategic and analytical skills to drive the company forward.
Chief Operating Officer - COO
GrowkerChief Operating Officer - COO
Jun. 2022 - Aug. 2023Mexico City, MexicoAt Growker, an AI-driven software designed to optimize and scale marketplaces, I take pride in making significant contributions to the company's growth and success in my role as Chief Operating Officer. My key achievements include: ✔ Operational Efficiency: Implemented strategic initiatives that reduced operational expenses in the sales department by 48%, lowering the customer acquisition cost by $807.21 during the first quarter of management. ✔ Sales Growth: Increased the close rate by 2.06% and achieved a 78% growth in acquiring new clients, driving company growth. ✔ Profitability: Reduced operational expenses in the service department by 56%, decreasing the cost of service per customer from $473.35 to $182.26, enhancing profitability. Process Efficiency: Accelerated the implementation of new clients by 84% compared to the same quarter of the previous year, optimizing process efficiency. ✔ Customer Satisfaction: Improved the company's NPS score from minus -40 to +20 within 6 months, demonstrating a consistent commitment to customer service excellence.
Chief Executive Officer
Quina MercaditosChief Executive Officer
Nov. 2020 - Jun. 2022Santa Cruz de la Sierra, Santa Cruz, BoliviaAs the CEO of Quina Mercaditos, a fast-growing chain in Bolivia, I successfully spearheaded the transformation and growth of the business through innovative and efficient strategies. My key achievements include: ✔ Resource Optimization: Successfully reversed monthly losses of $50,000 and reached break-even within just 14 months of management, demonstrating strong resource optimization skills. Operational Efficiency: Effectively implemented the complete outsourcing of distribution logistics, generating significant monthly savings of $14,500 and improving operational efficiency. ✔ Market Growth: Aggressively expanded market presence by increasing the number of points of sale by 280% within 8 months, positioning the chain as the fastest-growing in Bolivia. ✔ Profitability: Optimized branch expenses, reducing fixed costs by 50% and generating profitability in 90% of operating stores. Tax Burden Reduction: Innovatively redesigned the business model, resulting in a 68% reduction in the company's monthly tax burden. Results-oriented Culture: Fostered a strong business vision, driving teamwork and a results-oriented culture that led to improved business performance. ✔ Leadership: Successfully led a team of 65 employees, surpassing annual projections by 6%, demonstrating solid management and team leadership skills.
Business Consultant
Quina MercaditosBusiness Consultant
Jul. 2020 - Oct. 2020Santa Cruz de la Sierra, Santa Cruz, BoliviaDuring my tenure as a Business Management Consultant, I played a pivotal role in optimizing business processes and implementing growth strategies, resulting in significant performance improvements. My key accomplishments include: ✔ Performance Management: Implemented internal metrics and key performance indicators for stores and employees, enhancing performance tracking and management. ✔ Data Visualization: Introduced the use of data visualization tools (Power BI) to generate real-time business strategies and facilitate agile decision-making. ✔ Franchise Model: Successfully developed a franchise model, expanding the business's growth opportunities. ✔ Team Development: Collaborated in the recruitment, training, and development of employees, strengthening the team and enhancing staff skills. ✔ Inventory Management: Reduced the product catalog by 40%, achieving better inventory turnover and significantly reducing shrinkage.
Expansion and Strategic Project Manager
Tiendas Mass FranquiciasExpansion and Strategic Project Manager
Jan. 2020 - Nov. 2020Guatemala, GuatemalaDuring my tenure as the Expansion and Strategic Projects Manager at Tiendas Mass Franquicias, I played a key role in driving business growth and streamlining processes. My key accomplishments include: ✔ Business Growth: Successfully increased monthly revenue by 25% through effective franchise placement, driving business expansion. ✔ Business Strategy: Designed and implemented the commercial plan and expansion strategies for the company, ensuring a solid market-focused approach. ✔ Performance Management: Introduced a CRM system and established performance indicators for commercial, real estate, and assembly teams, improving conversion rates by up to 4%. ✔ Franchise Process Optimization: Developed and optimized the franchise acquisition, placement, and assembly process, achieving a 20% reduction in assembly times and increased operational efficiency.
Strategic Project and Alliances Manager.
Tiendas Mass FranquiciasStrategic Project and Alliances Manager.
Jul. 2019 - Jan. 2020Guatemala, GuatemalaIn my role as Strategic Project and Alliances Manager, I focused on establishing key partnerships and enhancing the profitability of the business. Some of my key achievements include: ✔ Strategic partnerships: Established strategic partnerships with two of the largest banks in the system, strengthening business and financial relationships. ✔ Franchise sales: Implemented franchise sales through 36-month interest-free credits for customers, turning this channel into the leading acquisition source, representing 66% of sales and 54% of company profits. ✔ Interest rate negotiation: Negotiated a 5% reduction in interest rates for credit sales, generating significant monthly savings of $2,600. ✔ Card payment fee reduction: Achieved a 1.5% reduction in card payment fees at points of sale, resulting in monthly savings of $1,900 and improved business profitability.
Site Acquisition Manager
Tiendas Mass FranquiciasSite Acquisition Manager
Jan. 2019 - Jul. 2019Guatemala, GuatemalaIn my role as Site Acquisition Manager at Tiendas Mass Franquicias, I focused on improving portfolio management and location selection for new stores. Some of my key achievements include: ✔ Portfolio Management: Successfully recovered a portfolio of $258,000 within the first month of management, showcasing effective collections management skills. ✔ Sales Validation: Developed a validation formula for sales potential, identifying key success factors in current stores to replicate in new locations. ✔Location Evaluation: Implemented a linear regression formula to validate locations, reducing the risk of failure by 40% and improving the probability of success in new store openings. ✔ Process Improvement: Established performance indicators for the monthly placement process, achieving an 83% reduction in the time between the first deposit (10%) and the second deposit (90%), optimizing process efficiency.
Business Process Manager
TIENDAS MASS FRANQUICIASBusiness Process Manager
Jun. 2018 - Jan. 2019Guatemala, GuatemalaAs a Continuous Improvement and Process Manager, I played a pivotal role in enhancing the company's overall performance and efficiency. I successfully developed, managed, and standardized the organization's operational and administrative processes, ensuring continuous improvements in company standards. Some of my key accomplishments in this role were: ✔ Spearheaded the development, management, and standardization of the organization's operational and administrative processes, resulting in consistent performance improvements and enhanced efficiency across the company. ✔ Pioneered the implementation of virtual training for each stage of internal processes, facilitating ongoing professional development and streamlined onboarding, leading to a 15% reduction in onboarding times and accelerated learning curves.
Operations Manager
TIENDAS MASS FRANQUICIASOperations Manager
Dec. 2016 - Jun. 2018Guatemala, GuatemalaDuring my tenure as Operations Manager, I played a crucial role in enhancing the efficiency and effectiveness of our organization. Some of my key accomplishments include: ✔ Successfully implementing automation and process improvements, which resulted in a 55% reduction in assembly times and a 20% reduction in associated costs, increasing operational efficiency. ✔ Developing and executing successful sales campaigns that led to an 8% increase in store sales, boosting the company's revenue. ✔ Designing and implementing weekly audits to improve inventory management, leading to a 10% reduction in inventory discrepancies and an 8% decrease in shrinkage.
CEO and Co Founder
BolsianunciosCEO and Co Founder
Jan. 2016 - Dec. 2017Guatemala, Guatemala• Led a personal entrepreneurial initiative focused on eliminating plastic bags in neighborhood stores, replacing them with paper bags at no cost to store owners, promoting sustainable practices. • Innovated by turning paper bags into a novel and effective advertising medium, marketing them to mass consumption companies and generating value for both parties.
Commercial Manager
Súper Promociones S.A.Commercial Manager
Jun. 2010 - Jun. 2016Guatemala, GuatemalaDuring my time as Commercial Manager at Super Promociones S.A., I played a key role in expanding and strengthening the company's structure and strategies. Some of my key achievements include: ✔ Leading the development of the sales department, enhancing the company's structure and strategies. ✔ Implementing a CRM to improve customer relationship tracking and management. ✔ Measuring results and developing goal-oriented strategies to ensure sustainable growth. ✔ Assisting clients in purchasing advertising items, providing customized solutions and customer satisfaction. ✔ Supervising production and sales areas, ensuring process efficiency and quality. ✔ Managing sales to large accounts, generating solid and profitable business relationships.
Mortgage Credit Advisor
La Mejor TasaMortgage Credit Advisor
Nov. 2006 - Jun. 2010Guatemala, Guatemala• Provided personalized customer service to individuals seeking financing for home purchases, facilitating suitable financial solutions. • Offered financial advice on mortgage and fiduciary loans, supporting clients in making informed decisions. • Assessed and presented corporate projects to banks in search of financing, demonstrating skills in managing business relationships. • Gained knowledge of evaluation and approval processes for loans in more than 5 banks in the system, ensuring a comprehensive and up-to-date approach. • Established relationships with advisors from over 5 banks and real estate brokers from leading market companies, expanding my professional network.
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