Marie-Joe Jamous - Digital Marketer, Gabriel&co

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Work Background

Gabriel & Co. Senior Business Analyst

Jan. 2025Remote

Wineco Swiss SADigital Marketing Manager

Nov. 2023 - Aug. 2024Switzerland

Philip Morris InternationalE-commerce Supervisor

Jan. 2022 - Oct. 2023Lebanon

SanofiTurkey & Levant Digital Marketing and Omnichannel Platforms Expert

Aug. 2021 - Nov. 2021Lebanon• Supporting Digital Growth tactics by contributing to the design of omnichannel campaigns, customer journeys and segments definition, managing customers lifecycle (awareness, acquisition, activation, conversion, retention, revenue, referral), building effective engagement loops and optimizing conversion. • Providing guidance and execution of marketing campaigns by using omnichannel engagement tools and platforms and setting the right Call to Actions (CTA) and following the template designs approved by Global. • Monitoring automated tasks to detect issues and use A/B testing to maximize marketing campaigns effectiveness • Assisting definitions/registrations of users in relevant tools • Performing technical and User Experience (UX) analysis in Omnichannel platforms and campaigns • Experimenting new platforms and formats such as Podcasts, Landing pages, Whatsapp Business channel… • Executing monthly review meetings with different Business Units to analyze and understand campaign performance and enhance capabilities. • Leveraging on cross country tools and platforms like eROL mobile app, Mailchimp support for email marketing launches and Survey creations on Survey Monkey. • Drafting Local Digital Guidelines documentations and SOPs in-line with the Global Operating Procedures • Managing a Gamification mobile application to reinforce Sanofi Culture and Education for the salesforce.

SanofiMCE & Digital Campaign and Channel Development Expert Turkey & Levant

Feb. 2021 - Aug. 2021Lebanon

SanofiSupport and Project Lead - Levant

May. 2018 - Jan. 2021LebanonDigital: • Supported marketing teams in the implementation, approval processes, SOPs, contract creations, User Experiences on platforms and design of their websites and apps • Localized projects available within Sanofi to our Levant region • Set and revisited digital strategy and priorities by Brand, with a special focus on our 3 pillars: Data, Digital therapeutics and MCE • Supported teams with Digital needs on internal tools such as Brightcove, Zoom, etc.. • Worked closely with other support functions on the internal approvals and processes of Mobile apps through eMAP and Appkeeper by submitting documentations pertaining to DHSC, PDPA, GxP risk classification, PV and SCA… • Planned a collaboration with Smart ESA to recruit startups and ideas in Digi-health • Worked on the launch of a Gamification app specific to reps to enhance their engagement with Sanofi MCE: • Accelerated conversion of F2F visits to eCalls (Via Zoom) along with MCE Lead, SFE and PMs and implemented a plan of action for remote detailing and campaign launch respective to all specialties with specific timelines and reporting system via MI tool during the transformational phase during COVID-19 (Mar- Jun 20) • Shifted HCP events to webinars and eRTDs by setting the right governance when it comes to consented/non consented HCPs • Set a post confinement MCE plan with a focus on number of touchpoints with HCPs whether corporate or rep triggered • Worked collaboratively to help BUs design, deploy and measure effective multichannel strategies and campaigns • Launched tools like HighP (Video messaging platform sent via email and SMS), Mailchimp, Zoom Webinars, Survey Monkey… and granted Continuous Support • Implemented A/B testing on tools and campaigns to optimize User Experience and engagement and improve KPIs such as Open Rate, Click through rate. • Liaised with Global to grant accesses to the team on... (more details in PDF version of my resume)

AROPE Insurance | LebanonJunior Digital Marketing Officer

Jun. 2016 - Apr. 2018Zalka, Beirut- Preparing for the launch of the new company’s website and Mobile App while incorporating innovating technologies such as E-commerce facilities and Online Payment. - Measuring website analytics using Google Analytics - Liaising with affiliate networks such as digital agency to come up with product visuals and online activities. - Coming up with social media plans and calendar of events to boost engagement and brand awareness - Social Media posting and updates - Keeping up to date with current digital trends specific to the Financial/Insurance Field Internationally and Locally. - Updating Company staff signature to include Social Media links and Digital icons as well as design. - Backing up offline events , sponsorship, corporate partnerships with online posts, SMS and Email Marketing.

Dunkin' Donuts and Semsom LebanonMarketing coordinator

Apr. 2015 - Apr. 2016Horsh Tabet, Beirut - Lebanon- Implementing marketing strategies to drive sales, increase product/brand awareness - Planning, executing and leading all PR, sponsorship and annual events - Liaising between team members, suppliers, and management to ensure timely delivery of projects - Operating as Lead point of contact for any matter specific to events and projects and ensuring their success - Conducting ATL and BTL initiatives; and liaising with Operations on upcoming marketing activities - Tracking all Digital/Online Activities including social media platforms, website, and Mobile App - Following up on Loyalty/CRM program: answering cardholders’ inquiries, creating new activities - Executing CSR and LSM promotion plan and reporting measures of success and learning - Building and maintaining strong relationships with key customers, bloggers, suppliers… - Communicating the progress of weekly initiatives to stakeholders by submitting reports& presentations - Dispatching direct communication campaigns (sms and email) in line with events and promotions - Undertaking on site visits, distributing marketing materials, assembling kiosks during events - Coordinating with branches on the distribution of all promotional materials based on activity’s requirement - Following-up on the production of artworks and imagery with design departments (posters, flyers…) - Attending Marketing Events, brainstorming sessions and brand activation.

Game Theory Digital - Online AdvertisingBusiness Development Associate

Sep. 2014 - Mar. 2015Berytech, Bechara el Khoury- Developed, planned and executed new client acquisition and lead generation activities - Drafted detailed proposals tailored to the needs of each client - Communicated the company’s services to third parties for potential partnerships - Liaised with publishers, websites and bloggers for ad placements and campaigns - Handled internal projects and represented a new Ad Network for the Arab region - Assisted in the organization of events and training sessions - Followed up with clients and Reported to the management on all accounts status accordingly - Monitored online and offline advertising campaigns

Yemeco SARLSales & Marketing executive

Nov. 2011 - Aug. 2012Dora HighwayFitness company specialized in selling sports equipments. - Presented the company at a seminar for the MENA region organized by Cybex intl. (Dubai in June 2012.) - Conducted a telemarketing campaign targeting potential clients and emerging local projects. - Prepared customized proposals meeting each client’s needs and followed up with them. - Created company presentation material and business profile. - Updated and organized customer data and analyzed purchasing patterns. - Initiated new digital marketing strategies for the company. - Monitored and tracked competitors' activities.