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Work Background
PYXYS Inteligência DigitalHead Of Business Development
Apr. 2021 - Apr. 2023Rio de Janeiro, Brazil:: Responsible for leading ESTADÃO account, PYXYS's biggest account.
:: As Head of Business Development, I was responsible for managing the business from end to end. From negotiating the financial conditions of projects, identifying and promoting new opportunities, to monitoring deliveries.
:: Direct participation in the strategic definition of projects such as: Jornal do Carro, Estadão Mobilidade, Oficina Mobilidade, Estadão Imóveis, Blue Studio Express and e-Investidor. :: Sharing some results from E-Investidor: 199% growth in organic clicks, 35% increase in users, 65% increase in lead conversion rate. These results contributed to successive contract renewals between ESTADÃO-PYXYS that lead to a 43.94% increase in the agency's revenue in this project.
Uá UáFounder & Co-Owner
Oct. 2016BarcelonaFor each business a strategy. For each client a partnership. https://www.uaua.digital/
FSMarketing and Communications Consultant
Apr. 2015 - Mar. 2017Barcelona Area, Spain
FSExecutive Director (Brasiltec)
Dec. 2012 - Apr. 2015São Paulo Area, Brazil:: Promoted to Executive Director, of Brasiltec, after 3 months on the Sales Director role.
:: Responsible for all RECORD’s interactive operation leading a team of over 20 professionals.
:: Over 100% growth in revenues in 6 months ahead of Brasiltec’s operation creating new promotional campaigns and new media mix.
:: Launched ‘Gol de Craque’ the biggest Mega Promo in Brazil having RECORD, BAND and REDE TV! as broadcasters, among many others.
:: Brasiltec is one of the FS's Group (http://fs.com.br/) companies
TIMweInnovation&Marketing Manager
Apr. 2008 - Dec. 2011São Paulo, Brazil:: Responsible for both Strategic MKT and Innovation departments. Leading the development of strategies and activities for customers / partners and clients prospecting.
:: Direct participation in the development of Business Plans and campaign control. :: Management of promotions launched including the biggest ever in the mobile segment: Torpedão Campeão, having GLOBO as partner during the 2010 World Cup.
TIM w.e.Channel Manager
Apr. 2008 - Jun. 2011CM for Record´s Account
BuongiornoAnalista de Projetos – Gerente de Projetos
Apr. 2005 - Mar. 2008São Paulo Area, Brazil:: Responsible for leading B2C strategies and action lines related to the launch and positioning of the company's own brand: Blinko.
:: Responsible for the strategic development and management of B2B partnerships. :: Selected 2 times to participate in international training at company’s headquarters, in Madrid, Spain, totaling 5 full months exchanging knowledge.
DPZ&TAccount Assistant
Jul. 2002 - Apr. 2005:: Major Clients: Carrefour, Itaú, Sadia, Deca, Government of Sao Paulo, among others.
:: Participated in the planning and development of the campaigns structured to reposition the Champion Supermarket Chain and Tecelagem Avenida
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