Amazon UKCampaign & Product Manager: Video Programmatic Advertising
Oct. 2015 - Dec. 2017London, United KingdomBy mastering optimization in ROAS, Viewability, and CPA KPIs, I drove +1.5M in profit within a year through successful customer acquisition and retargeting strategies across 1M+ campaigns in the EU and CA markets. My consultation in the ES market resulted in a 69% increase in rebookings and a 15% revenue growth. I implemented process improvements and CPA campaign training in the EU5, and CA led to a +12% global performance. Through collaborating with cross-functional teams across the EU, I spearheaded the re-launch of the Amazon Advertising Video product, which generated $8M sales uplift in 12 months. By developing scalable processes and beta-testing templates, I improved KPI performance from 55% to 85%, enabling the creation of global playbooks, enhancing department-wide performance.