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Work Background
MyFitnessPalSenior Visual Designer
Sep. 2021 - Jul. 2024• Translated complex concepts into simple and elegant experiences that satisfy both business and user needs.
• Contributed and advocated for visual design standards, branding and language to create a consistent experience between product and marketing.
• Consistently elevated and evolved visual design and brand.
• Lead marketing design initiatives from concept to execution across various campaigns and projects.
• Generated innovative ideas to promote the brand and engage target audiences
• Lead and mentored a team of designers, providing guidance and feedback
Stone & Leaf CBDCreative Director
Nov. 2020 - Dec. 2021• Strategic guidance on projects and establish the creative strategy
• Create future visions for upcoming campaigns, products, services, and features.
• Refreshed the brand and logo and created a comprehensive brand style guide and ensure all future projects meet the brand standards.
• Established our icon and illustration style and designed a 100+ web icon pack. • Redesigned the standard shopping path of the website enhancing the user experience and visual design.
• Creating content to increase traffic and encourage user confidence in products.
Self-employedDesign Consultant
Nov. 2018• Branding and logo design for startups and small businesses • Creative strategy and design for marketing campaigns
• Web UX and visual design for small businesses and ecommerce sites. • Pitch deck strategy and design.
Sam's ClubSenior Art Director
Jul. 2016 - Nov. 2018San Bruno• Lead our in-house creative team and external agencies through design projects ranging from multi-channel marketing campaigns to digital and in-store experiences that consistently increased sales and traffic.
• Recruited, developed and managed a team of talented designers.
• Partnered with Executive Leadership and Marketing to establish high level creative strategy for our brand and marketing campaigns.
• Art directed photo and video shoots.
• Balanced brand and business goals—ensuring all assets lived up to Sam’s brand standards while still delivering on channel specific best-practices.
• Effectively presented and defended the creative rationale for all projects to stakeholders and executives.
• Established and maintained relationships with cross-functional teams and acted as the Brand Liason for Product and UX.
Sam's ClubArt Director
Jul. 2015 - Jul. 2016• Worked with Design and Marketing leadership to define, evolve, and maintain Sam’s brand identity across all channels.
• Directed the visual design of brand assets across website, emails, videos, social ads, print collateral, and store signage.
• Effectively presented and articulated the creative rationale to stakeholders and executives.
Managed high volume workload and prioritized against business needs.
Sam's ClubWeb Designer
Dec. 2014 - Jul. 2015• Conceptualized, designed, and executed digital marketing campaigns and solutions
• Monitored and evaluated graphic designs to ensure compliance with brand standards and guidelines
• Assisted in the website redesign and rebranding
• Responsible for the visual design of the homepage, major campaigns and emails.
• Managed a high volume workload in a face-paced environment
Party CityWeb Designer
Apr. 2014 - Nov. 2014
Party CityJunior Web Designer
Oct. 2013 - Apr. 2014
Party CityWeb Production Artist
Sep. 2011 - Oct. 2013Pleasanton, CA
Golden Guides DirectoriesGraphic Designer
Jan. 2011 - Aug. 2011Danville, CA
Idioma InternacionalCreative Designer/Marketing Specialist
Sep. 2009 - Apr. 2010San José, Costa Rica
Rockcrest CorporationCreative Designer and Administrative Assistant
Mar. 2009 - Aug. 2009Walnut Creek, CA
Pitney BowesSales Executive
Sep. 2007 - Apr. 2008
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