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Work Background
TEGNANews Director
Jan. 2024W. Texas
South Plains CollegeWriting/ Reading Tutor (concurrent w/ Family Guidance)
May. 2022Lubbock, Texas, United StatesRecruited to Tutor:
• Reading comprehension
• Marketing
• Writing
• Resume development
Roberts MediaManaging Editor
Jan. 2022 - Nov. 2022Brownfield, TXRoberts Media, W. Texas ● 2021 - present
Sr. Consultant, Managing Editor, Brownfieldonline.com, The Brownfield News
Turn-around assignment; responsible for improving overall online news/ sports/ information website; upgrade staff, add podcasts and online content, improve writing and train new talent
• Improve 100-year-old 2x weekly newspaper
• Add staff
• Improve all digital news/ sports operations.
• Improve morale
• Adjunct prof.& tutor at South Plains College
Family Guidance of Lubbock, TXEducator
Nov. 2021Lubbock, TXParenting Educator
• Teach classes in SIDS Prevention, Fetal Alcohol Syndrome, Dads-And-Daughter’s relationship and more
• Researched and developed materials for all classes
• Conducted live, synchronized online classes weekly
• Helped develop class topics to enable parents to transition from foster care back to the home
Nexstar Media Group, Inc.News Director
Feb. 2019 - Apr. 2023Grand Junction, Colorado AreaIt is a privilege to work at such a terrific company and with a great group of people. My job is to keep KREX and KFQX News growing and improving. It's a wonderful challenge because of the people who are in the newsroom at these terrific broadcast stations. It is great to re-discover my news roots and to come to work every day. No Fake News here!
Nexstar Media Group, Inc.News Director
Feb. 2019 - Oct. 2021Grand Junction, Colorado Area* Responsible for all news/ sports programming at the Nexstar facility in W. Colorado. Includes CBS and FOX affiliates. * 15 state and regional awards (2019) for broadcast excellence. Most ever in station history.
* Upgraded and improved 10 daily news broadcasts.
* Streamlined all news operations. * Upgraded digital news/ sports presence resulting in jump from the bottom 10 to the Top 10 in digital news and sports stories posted on WesternSlopeNow.com.
21st Century Business UniversityBoard Of Directors
May. 2018 - Apr. 2023USAI am pleased to join the board of a diverse and forward thinking new enterprise. The 21st Century Business University is an exciting new venture and I am thrilled to be a part of it.
KTRL - FM, KXTR - FMGeneral Manager
Nov. 2015 - May. 2018Stephenville, TXTurn-around assignment; responsible to improve overall operations; improve employee moral, enhance programming and decrease expenses, and drive revenue attainment.
• Turned around revenue and profit within a year by 10% with strategic sales and marketing initiative increasing number of sales calls and provided detailed sales training program.
• Developed a performance management programs with effective employee training and sales promotions that improved sales productivity and communications. • Created a communications program resulting in better employee retention and recruiting. Increased the number of PSAs (Public Service Announcements) from less than 20 to more than 160. Recruiting applications went from 4 to 41.
Tarleton St. Univ.General Manager/ College Prof.
Nov. 2015 - May. 2018Stephenville, TXAs GM of Tarleton Radio I not only managed a terrific NPR station for the university but a first-rate student radio station as well. In addition, I taught classes in media law, sales & advertising and writing.
Cherry Creek BroadcastingGeneral Sales Manager and Director of Marketing
Jul. 2013 - Oct. 2015Dallas/Fort Worth AreaTurn-around assignment; responsible in increase sales, improve marketing programs, develop recruitment and training.
• Spearheaded strategic sales performance program to turn around low sales volume by increasing the number of qualified and effective sales representatives which drove sales revenue by 7%. • Developed and designed training program for new recruits providing comprehensive, 3x weekly, video training seminars online. Decreased training time for new account executives by half.
• Initiated communications program for streamlining the timeline for getting commercials on-the-air. Improved relationship among account executives, commercial writers, and audio producers cutting the time it took to get a commercial from sale to on air in half.
KTTZ-TV and FM and KNCH-FMGeneral Manager
Oct. 2010 - Nov. 2012Lubbock and Abilene, TXTurn-around assignment; evaluate staff, generate more revenue, improve employee morale and work production.
• Decreased the amount of tax dollars spent on public broadcasting at W. Texas PBS/NPR; Increased, by more than 25%, the amount of private dollars raised at W. Texas PBS/NPR.
• Increased revenue by more than $250,000 in 6 months and trimmed 10% of annual budget by creating performance improvement measurement program, training and effective recruitment strategy.
WRINtv.comSenior Consultant, Online Broadcasting
Oct. 2009 - Nov. 2014New York, NYSenior Consultant
Start-up assignment; responsible for media & sales management, internet development and on-air consulting services.
• Assisted in finding, hiring and training senior management and sales executives while also supervising the office build-out in NY City. Process took under 3 months while achieving $200K under budget.
PBS and NPR, Eastern New MexicoExecutive Director
Aug. 2005 - Sep. 2010Portales, NMExecutive Director/Professor of Communications
Recruited for dual-post as Executive Director and faculty member with Eastern NM University Department of Communications Arts and Sciences. Responsible for news-sports production and budgeting.
• Received highest student evaluations for four consecutive years.
Globalvision, Inc.Senior Vice-President of Business Administration and Corporate Communications
Mar. 2000 - May. 2005New York, NYResponsible for all sales and marketing programs and budgeting.
• Developed marketing strategy resulting in increase of annual sales by 15% within 18 months.
IBS, Inc.Executive Vice President and Company Director
May. 1997 - Nov. 1999New York, NY; Los Angeles, CARecruited to lead start-up operations; responsible for sales and marketing and corporate communications for eastern U.S. and international operations.
• Assisted in merger and buyout by lead venture capitalist.
Time Warner CableDirector of Operations/ Orange County, NY
Sep. 1994 - May. 1997Middletown, NYResponsible for all on-air content and TV programming, sales & marketing, personnel and budgets.
• Increased annual revenue by 10% within a one year period.
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