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Work Background
HonorariumCreative Director
Jul. 2022I spearheaded the development of Honor Access, the market's first social payment platform, instantly connecting college sports fans with college athletes. With a deep understanding of the sports industry landscape, I led a talented team in conceptualizing, designing, and launching Honor Access, ensuring a seamless user experience and driving engagement. Passionate about leveraging creativity and technology to empower athletes and engage fan communities, I am dedicated to driving innovation and fostering meaningful connections through digital platforms.
FeelohFounder & CEO
Aug. 2021Creating a revolutionary social scheduling app that streamlines the process of discovering and planning activities with friends. With Feeloh, effortlessly coordinate outings, events, and gatherings, making every moment memorable. Passionate about leveraging cutting-edge technology to enrich and nurture social relationships, simplifying the way we engage with our communities.
Helen & GertrudeSenior Visual Designer
Jul. 2021 - Mar. 2022Rochester, New York, United StatesContent strategy and art direction with a digital and social media focus for multiple clients on social and digital platforms. Includes combining design thinking, strategy, and data insights to produce custom concept-driven designs and videos that amplify brands in the beauty, wine, and medical industries.
Dixon Schwabl AdvertisingSenior Art Director
Oct. 2018 - Jun. 2020Rochester, New York AreaArt director with a brand strategy, digital and social media focus working across agency clients and new business. Developed elevated integrated creative campaigns and brand marketing ideas for major clients in telecommunications, manufacturing, banking, higher education and nonprofit organizations.
Georgiou.Creative Consultant
Jan. 2018Rochester, New York AreaSuccessfully create, manage and coordinate art direction and design for visual communications from concept through completion. Collaborate with clients, designers, writers, and developers to create a vision, conceive conceptual designs, and meet all deadlines and requirements. Ensure customer satisfaction through the delivery of unique innovative integrated B2B and B2C campaigns.
FreshopCreative Director
Jan. 2014 - Jan. 2018Rochester, New York Area & San Francisco Bay AreaFreshop is a startup ecommerce platform serving global independent grocery stores. Worked closely with company founders and clients. Responsible for managing creative department staff, developing and executing creative strategy for the entire ecommerce solution platform. Created innovative UI and UX design solutions for a white-label consumer app and fulfillment app, white-labled mobile/desktop template websites, as well as promotional and collateral materials.
Bonafide IO, Inc.Creative Director
Jan. 2014 - Dec. 2015Rochester, New York & Palo Alto, CaliforniaBonafide IO was a bitcoin verification solution. Led the creative strategy, UI/UX, and all branding across digital and print, as well as contributed to Bonafide IO acceptance into #500 startups, leading to the startup's success and eventual purchase by Coinbase.
The Philipson GroupSenior Graphic Designer
Nov. 2011 - Jan. 2014Led creative strategy, art direction and design in response to various integrated B2B and B2C campaigns for clients within the entertainment, festival, green initiative, higher education and pro bono industries.
Mirror Show ManagementAssociate Art Director
Jun. 2011 - Nov. 2011Accountable for translating client needs into innovative creative design solutions for 3D environments.
AttentionFreelance Graphic Designer
Nov. 2010 - Jun. 2011Worked closely with the creative team and account executives in creating print and digital campaigns for clients such as Mattel, Michelin and BJ’s.
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