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Work Background
Assurance Business ConceptsSenior Business Advisor
May. 2024Lake Worth, Florida, United StatesAt Assurance Business Concepts, we specialize in addressing the critical challenges faced by businesses today, from cash flow issues and a lack of corporate credit to the frequent need for personal guarantees. We offer a comprehensive business credit building system that provides your business with A Path to Becoming Bankable: We help your business stand on its own merit for financing, minimizing reliance on personal credit. Our proven system supports business credit building and financial success. Enhanced Credit Access: We work to improve your business’s credit profile, enabling you to secure funding and access capital more effectively. An Extensive Network: With access to over 3,000 vendors and 4,000+ lenders, we ensure your business is well-positioned to take advantage of favorable credit lines and financial opportunities. Customized Solutions: We dive deep into your unique business needs and craft tailored strategies for success. Get Started Today: Contact me to run a free scan to gain entry to our comprehensive business finance and credit-building system. Let's work together to make your business bankable and drive your success.
Fundwise CapitalFundwise Affiliate
Mar. 2020 - Dec. 2023Through my partnership with Fundwise Partners, I am able to offer several creative financing options for businesses. The options include unsecured lines of credit, term business loans, equipment financing, licensed-professional financing and start-up financing. All credit considered.
Self-employedMarketing and Business Development Consultant
Dec. 2018Lake Worth, Florida, United StatesWith a proven track record of transforming businesses into industry leaders, I specialize in crafting innovative marketing strategies and fostering sustainable growth through strategic business development initiatives. As a seasoned Marketing and Business Development Consultant, I leverage market insights and consumer behavior analysis to devise tailored solutions to propel companies to new heights. From brand positioning and market penetration to lead generation and sales optimization, I thrive on delivering measurable results that exceed client expectations. Key Expertise:
🔸 Strategic Planning & Execution
🔸 Brand Development & Positioning
🔸 Market Research & Analysis
🔸 Digital Marketing & Social Media Strategy
🔸 Business Growth & Expansion
🔸 Partnership & Relationship Management
🔸 Sales Funnel Optimization
🔸 ROI Measurement & Analysis I partner with clients primarily in the financial and real estate space to identify untapped opportunities and drive sustainable growth in competitive markets.
First Rehab LendingDirector of Marketing
Jan. 2017 - Nov. 2018Melville, NYIn January of 2017, the CEO of Franklin First Financial asked me to be the Director of Marketing for his start-up hard money financing company. This was in addition to being the Director of Marketing for Franklin First Financial. Built the brand with a new website, a combination of digital marketing, social media marketing, event marketing, and print marketing. As a result of our digital marketing campaign, a mix of targeted digital and social media marketing, our lead generation increased by 600% from January to December of 2017.
Franklin First FinancialDirector, Project Development Division
Jul. 2015 - Jun. 2018Melville, NYAs Director of the Project Development Division with Franklin First Financial, I helped Condo and Co-op Developments to become approved for Fannie Mae, Freddie Mac, FHA and VA lending within their developments and subsequently helped borrowers finance their units within these developments. I coordinated with Developers, Management Companies, Realtors, Unit Owners, Buyers and our own mortgage team to ensure we provide the most seamless and user friendly mortgage lending services.
Franklin First Financial, Ltd.Director of Marketing
Jan. 2013 - Dec. 2018Melville, NYCreated the marketing department at Franklin FIrst FInancial. Developed, expanded, and promoted the brand, and provided the tools and marketing collateral needed to ensure that our sales force was successful in growing the company.
Revamped the entire corporate image. Built a new website in 2014, redesiged all promotional materials, established a social media presence , initiated email marketing campaigns, and launched a system of public outreach encompassing trade shows, realtor events and charity events. Rolled outt a powerful CRM and automated marketing system in early 2018 which increased pipeline of sales force by 15% in the first quarter of use. Provided the marketing support to increase sales by an average of 20% year over year.
Played an instrumental role in more than doubling our number of branches over the period of one year from 2017 to 2018 with a recruitment campaign rolled out in conjunction with our National Sales Manager.
Franklin First Financial, Ltd.Business Development Manager
Dec. 2012 - Jul. 2013Melville, NYIdentified, developed and maintained sales leads, new business relationships and partnerships for one of the top branches at Franklin First Financial. Managed all of the marketing and promotional needs of the team. Served as liaison between corporate management and branch management.
Stellar Merchant Services CorpOwner/ President
Apr. 2009 - May. 2014Bayside, NYFounded Stellar Merchant Services Corp. in 2009, as a payment processing provider offering merchant services to businesses both small and large all over the country while also offering Commercial Finance to our clients. In November of 2012, I divested my merchant portfolio of over 250 accounts, to concentrate on the Commercial Finance end of the business. Our product lines were the following:
Commercial Real Estate Finance
Brokerage of Commercial Financing for purchase, refinance of commercial, mixed use and industrial properties. Also offering bridge loans and construction loans. Alternate Finance
Alternate financing for small to mid-sized businesses who do not necessarily qualify for bank funding. This includes asset based loans, invoice factoring, lines of credit secured and unsecured, bridge loans, working capital loans and more.
In 2014, I closed down this business altogether to focus full time on my positions at Franklin First Financial.
Lynx Consulting CorpPresident/ Owner
Jul. 2007 - Jun. 2012Bayside, NYLeveraged my experience as an electrical contractor in NYC who had grown a company from 0-88 electricians to consult other construction companies in a growth stage. Consulted General Contractors, Electrical Contractors, an Ironworks Contractor, and a Concrete Contractor.
Exit Realty and Keystone RealtyLicensed Real Estate Sales Agent
Mar. 2007 - Dec. 2011Queens, NYAs a Commercial Real Estate Agent, I facilitated the sale and lease of commercial properties withing the 5 boroughs of New York City. I networked with my contacts within the construction industry to obtain both buyers and sellers.
Feller Electric Inc and Safeco Electrical Contracting Corp.Electrical Contractor
Jan. 1998 - Jul. 2007Greater New York City AreaFounded Feller Electric, a NYC licensed Electrical Contracting company performing commercial electrical work for new construction and renovations. Grew the company to 12 electricians. Then took on a partner in 2002 who also had 12 electricians, and formed Safeco Electrical Contracting Corp. Together we grew the company to became the largest non-union electrical contracting firm in New York City at the time, with 88 electricians on staff. Our high profile projects included the conversion of the old Chase building across from the stock exchange to Condominiums , the new construction of the Beacon Tower, a 23 story, 79 unit apartment building in Brooklyn and various New York City Housing Authority and City University of New York projects.
I sold my shares to my partner in 2007.
Both companies were a certified Minority and Woman Owned business.
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