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Work Background
Ensign College Adjunct Instructor
Apr. 2023 - Dec. 2023Salt Lake City, Utah, United StatesAdjunct Instructor | Social Media & Marketing Strategy
Deseret Digital MediaDirector of Marketing
Oct. 2021Salt Lake City, Utah, United States• Led and managed a high-performing team of 10 marketing professionals specializing in automation, lead management, and campaign execution. • Managed a $2.5 million global budget with a 28% ROMI, contributing to scaling double-digit business growth since 2018. • Increased revenue by over $500,000 through collaboration with Data Science and Product teams by developing forecasts, analyzing channel performance and reporting on weekly/monthly/quarterly results of cross-functional marketing strategies. • Increased MAUs by 150,000 through spearheaded SEO initiatives and strategic collaboration with Product teams. • Increased MQLs by 170% in 3 markets through conducted market analysis, measurement, and competitive research to analyze trends and customer sentiment for GTM strategy. • Led data-driven performance marketing strategies across multiple platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.), achieving a 25% ROAS on a $125,000+ monthly budget by optimizing bid strategies, landing pages, ad creatives, and audience targeting. • Established new affiliate/influencer marketing strategy and performance metrics. ROAS at 25% with an increase of 500% in MQLs in 2023. • Increased conversions by up to 75% through implementing A/B testing protocols within Salesforce Marketing Cloud.
Deseret Digital MediaSenior Marketing Manager
Apr. 2019 - Oct. 2021Salt Lake City, Utah
TrendyMindsDirector Of Digital Services (formerly Faktory, Inc.)
Sep. 2017 - Apr. 2019• Improved agency margins from 15% to 20% through management of digital vendors and contracts exceeding $5 million for major clients like Dominion Energy, Intermountain Health and Cicero. • Supervised a team, fostering collaboration and driving performance. • Oversaw 415+ advertising initiatives across diverse national and international markets in sectors including healthcare, energy, education, multimedia, real estate, and SaaS. • Delivered white papers, presentations, and solution briefs to clients and their audiences. • Proficient in mass media buying, strategy, and negotiation while maintaining strong relationships with traditional and digital media outlets. • Founded a website design division to enhance and rebrand clients' online presence.
TrendyMindsAccount Executive (Formerly Faktory, Inc.)
Apr. 2016 - Sep. 2017
Ken Garff Automotive GroupRegional Marketing Manager
Jul. 2012 - Apr. 2016Salt Lake City, UT- Management of 10+ marketing accounts
- Email Marketing management and optimization
- Content Marketing management
- Management of regional marketing team
- Interstate travel to maintain client relationships
Boomerang LeadsContent Writer/Web Developer
Jul. 2010 - Jun. 2012
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