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Work Background
Credo AIDirector of Demand Generation
Apr. 2024Denver Metropolitan Area
nonBot AIFounder, Researcher, Blogger
May. 2023Denver Metropolitan Area
LookoutSr. Director, Digital Marketing
Nov. 2022 - Jul. 2023Denver Metropolitan AreaSpearheaded global digital marketing initiatives, driving revenue growth through proven strategies.
Led a cross-functional team, building and optimizing digital campaigns and increasing engagement.
Leveraged AI for email campaigns, enhancing open rates and CTR, resulting in significant gains.
Pioneered data-driven approaches, aligning marketing efforts with revenue attribution.
DocuSignDirector, Global Digital Marketing
May. 2020 - Sep. 2022Denver Metropolitan Area** Laid Off ** Managed an 8-figure performance marketing budget, while achieving quarterly revenue acquisition targets.
Led a remote team, optimizing paid media channels including search, social, and programmatic display.
Achieved a ~225% increase in MQLs and SQOs with a cost reduction of over 50%.
BetterUpSr. Manager, Digital Strategy and ABM
Apr. 2019 - Mar. 2020Denver Metropolitan AreaCollaborated with sales to devise account-based marketing strategies, driving revenue growth.
Crafted outcome-focused content aligned with prospect needs, enhancing customer expansion.
Utilized intent data for precision targeting, achieving substantial pipeline and global revenue gains.
Stay Connected LLCFounder (Side Project)
Mar. 2018 - Feb. 2021Greater Denver AreaConceptualized and launched a PLG SaaS product, revolutionizing contact information management.
Developed first-party data ecosystem, ensuring privacy-focused contact enrichment and updates.
Orchestrated successful go-to-market strategies, driving adoption and user engagement.
Deacon HillManaging Partner, Demand Generation Strategy
Mar. 2016 - Apr. 2019Greater Denver AreaLed award-winning ABM campaigns for an enterprise tech company, driving $25M pipeline, $5M in revenue.
Directed integrated programs for Workday, Lookout, DocuSign, Nimble Storage, Couchbase, and Cloudera.
Leveraged deep industry expertise to deliver growth via data insights and marketing technologies.
Geary LSFVP, Global Digital Marketing
Jan. 2012 - Dec. 2016Greater San Diego AreaDeveloped, executed, and optimized integrated digital marketing strategies for over fifty B2B/B2C brands.
Led strategic efforts for top clients including Ashley Furniture, Bumble Bee Seafoods, Workday, and WD-40.
Directed cross-channel campaigns, utilizing paid search, social, and display efforts for maximum impact.
BusinessOnLineSr. Director, Digital Marketing, B2B
Jan. 2010 - Dec. 2012Greater San Diego AreaPlayed a pivotal role in growing BusinessOnline into a leading B2B agency.
Formulated demand generation strategies and executed ROI-focused campaigns for enterprise clients.
Managed campaign implementation, optimization, and alignment with clients such as Workday, Honeywell, DirecTV for Business, and HP Enterprise.
Axos BankDirector, Digital Marketing
Jan. 2008 - Dec. 2010Greater San Diego AreaManaged multi-million dollar budget for B2C and B2B customer acquisition.
Achieved a 70% reduction in cost per lead and a 45% cut in loan acquisition costs.
Leveraged data-driven insights to optimize strategies and enhance acquisition efforts.
PixelMEDIAConsultant, Digital Marketing
Jan. 2008 - Dec. 2008Greater Boston AreaRevitalized the marketing team, introducing innovative processes and deliverables.
Generated net-new revenue within 90 days by implementing strategic improvements.
Spearheaded efforts to enhancing team performance and increase business success.
Interactivate Inc.Director, Search Engine Marketing
Jan. 2006 - Dec. 2008Greater San Diego AreaLed B2C-focused teams covering search, email, and analytics for clients like Sunkist.
Introduced new pricing strategies, optimizing profitability while delivering exceptional value to clients.
Achieved a 20% increase in revenue and an 90% rise in profit through process innovation.
SEO IncManager, Search Engine Marketing
Jan. 2004 - Dec. 2006Greater San Diego AreaPioneered the development of the first SEO analytics toolbar for IE, garnering global PR coverage.
Elevated SEO Inc.'s reputation and status, solidifying its position as a formidable agency in the industry.
Utilized innovative technology to transform search engine marketing strategies and elevate client outcomes.
Self-EmployedContractor: Digital Marketing
Jan. 1997 - Dec. 2004Truckee, CAInitiated a successful journey as a digital marketer, building websites for local businesses and startups.
Utilized SEO, display ads, pay-per-click on Overture, and email campaigns to effectively market businesses.
Achieved remarkable results, funding entire college education.
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