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Work Background
MPA Chief Executive Officer
Sep. 2023 - Aug. 2024Milton Keynes, England, United KingdomMPA are one of the UK's leading professional services advisory consultancies for innovative businesses. As CEO I was proud to support MPA's transition to employee ownership and lead the transition to a digital operating model. • Led client-centric advisory services, driving growth through compliance accounting and innovation funding.
• Championed a progressive and inclusive company culture aligned with the vision to energise the UK economy through innovation.
• Oversaw the integration of technology and digital transformation to streamline processes and improve client engagement.
MPA Sales & Marketing Director
Jan. 2021 - Sep. 2023Milton Keynes, England, United KingdomPromoted from Marketing Director to align the Sales and Marketing teams into a B2B growth engine through a data led marketing strategy, account based marketing and adoption of a new client - centric operating model focused.
MPAMarketing Director
Dec. 2018 - Jan. 2021Milton Keynes, United Kingdom
BNP Paribas Personal Finance UKMarketing Director
May. 2016 - Dec. 2018SolihullKey Responsibilities
- Lead UK Marketing team, including Digital, CRM, Data Insights, Creative production and Campaign management
- Drive B2C and Affinity Partner acquisition of +£1bn lending through Credit Card, Personal Loans and Point of Sale finance
RS ComponentsGlobal Business Partner (Marketing, eCommerce, Digital)
Sep. 2014 - May. 2016Corby, NorthamptonshireIn this role, I generated significant revenue growth for RS Components - a global leader in the distribution of electronics and maintenance products - by developing and executing a digital strategy to enhance marketing and e-commerce effectiveness. I ensured seamless integration and operational efficiency by directing matrix teams to optimise technology and third-party relationships. Key Contributions:
-Improved cost-effectiveness by transitioning from Kenshoo to Marin for optimising a £multi-million global PPC budget.
-Drove significant revenue growth through strategic digital initiatives and customer expansion in 30 countries by participating as a key member of the Global e-commerce Leadership Team.
-Secured a £multi-million investment for transition to Agile methodology by enabling bi-weekly feature-rich releases and enhancing customer experience on e-commerce platform.
-Spearheaded a cross-functional project that reduced global page load times by 40%, contributing to incremental revenue gains of £1.75m through backend, middleware, and CDN enhancements in the APAC region.
-Gathered 46K instances of actionable customer insights in six months by deploying VOC tool, Confirmit.
The Share CentreHead of Marketing
Apr. 2010 - Sep. 2014AylesburyLed the Brand and Digital Transformation of online Stockbroker "The Share Centre". Delivered EpiServer website re-platforming project, website redesign, new Mobile Dealing website on SDL mobile, and full rebrand. Achieved Record ISA subscriptions and significant new account growth, generated with a £2m annual Marketing budget, through SEO, PPC, Display, Email, CRM and offline marketing.
Implemented low cost Social Media strategy re-purposing PR generated content.
Managed internal Marketing team, Media Buying agency, Creative, Brand, and Development Agencies. Part of the Senior Leadership team influencing corporate strategy and managing Internal Comms.
Lightstone InteractiveHead of Production
Jul. 2006 - Dec. 2009Senior agency role defining and delivering online strategies for large Financial services clients, including Alliance and Leicester, Lazard Asset Management, BGL Group Insurance, Yorkshire Building Society, and non-Financial Services clients; Nestle, BBC, Co-Op. Managed Creative, Technical Development and Project Management teams at Lightstone.
Mortgages Plc (Merrill Lynch subsidiary)Key Accounts Manager
Nov. 2004 - Jul. 2006
SantanderGroup Ecommerce Development Manager
Jan. 1998 - Dec. 2004Milton Keynes, United Kingdom
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