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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✔️100%
IT
Geos
🇬🇧100%
United Kingdom
Work Background
BlinkBrainCo-Founder
Feb. 2024Madrid, Community of Madrid, SpainContent creation flows optimization via automation, data and technology. AI is a tool, not a goal.
News 360Founder
Jan. 2022Madrid, Community of Madrid, Spain
Universidad Rey Juan CarlosProfesor Asociado
Sep. 2021Madrid, Community of Madrid, Spain
MicrosoftEngagement Manager
Jun. 2008 - Dec. 2021Madrid Area, SpainMedia Partner Manager. Identifying, contact and onboard new partners into MSN. Evolving, optimizing and engage with existing partners to utilize their full potential.
Milestone: Spain was the 2nd country worldwide, just after US, in partners integrated for MSN relaunch in 2014. Business Development manager for MSN Spain, looking and detecting new business opportunities and partnerships.
Platform Producer for MSN Spain team. Leading technology developments, platform integrations and technical outlook on Portal strategy. Responsible for agencies coordination, team support and budget allocated to technical development.
Manager for Sports, Cars and Technology Channels, including Windows Live and Internet Explorer product channels integrated as part of MSN editorial offering. In charge for channels strategy and evolution. Responsible of coordinating and leading all portal channels migration to new platform. Team’s technical interface with development teams. New, unique and engaging experience created in channels joining sales, advertisers and user’s interests. Active member of several virtual, multidisciplinary, multinational teams. Appex and TMX introduction and development into Spanish market, from technical set-up to partner negotiation and editorial workflows.
Achievements: Engagement to channels on charge increased since 2008. UUs and Visits per UU ratios raised up 25% and 75%, respectively. Number of Page Views 100% growth since 2008.
Gold Star Award in FY10 for Channels Migration to new platform. Advertising Award in FY10 for Ford Ka 360ºCampaign
Universidad Rey Juan CarlosProfesor asociado
Sep. 2006 - Sep. 2012Universidad Rey Juan Carlos, Lecturer in Communication and Advertising Degree for the following subjects: Graphic Design, Multimedia Technology, Written Information Technology, Advertising Design for New Technologies, Infographic Journalism.
Achievements: Over 1.500 pupils taught. Teaching feedback improved year on year up to 95% positive feedback
ONOSVAs Manager
Jan. 2005 - Dec. 2008Home-SMB Marketing Department. Value-Added Services Product Manager. In charge of 1M customers base. Strategy, product definition and execution for the following products: unique ID service “Pasaporte ONO”, “Centinela ONO” Security suite, Centro de Servicios ONO, “Banda Ancha Fácil” PC configuration service, Blogs, Photo Album- Digital Printing Service, “Espacio Único”.
Planning and execution of value-added services strategy for ONO Virtual Mobile Operator. Stakeholders alignment to implement new products launch: IT, legal department, financial, PR, sales, customer attention. Achievements: 25% penetration in nine first months for Pasaporte ONO. 25% try-to-buy conversión rate in Centinela ONO antivirus suite. Global ARPU contribution raised up to 1€ per customer
Genetsiscopy, consultant,...
Jan. 2001 - Dec. 2005Consulting and Communication
Advertising (on and off-line) campaigns for Coca-Cola, Alejandro Sanz, WWF/Adena, Caja Madrid, among others, getting quality online content experiences to drive measurable, engaging, results. Consultant at Fundación Caja Madrid, detecting opportunities, listening at client’s needs and developing a common strategy to achieve Fundación Caja Madrid’s marketing goals. Part of daily work consisted on getting other areas to implement this strategy and keeping stakeholders involved and aligned.
Achievements: Fundación Caja Madrid 100% visitors growing for corporative website in first year. Silver EFI Award for Advertising Efficiency. (WWF/Adena viral campaign to save Iberian Linx). This campaign used Social Media to aware users about Iberian Lynx extinction.
PrisacomJournalist
May. 2000 - Jan. 2002Madrid Area, SpainLaunch and development of AS.com, Serdeportes.com and MasMotor web portals different versions and upgrades. Content planning, resources managing, usability and design coordination, and definition of standards and technologies to be implemented. Achievements: Three new sites launched, three redesigns of AS.com
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