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Work Background
Imam Abdulrahman Bin Faisal University- Jeraisy Computer & COMM. ServicesHead of Public Relations & Communications
Dec. 2020Dammam, Eastern, Saudi Arabia · On-siteIn my role, I strategize and implement PR campaigns aligned with our organizational goals and effectively manage media relations. My focus is on maintaining a consistent brand message across all channels and engaging employees through targeted internal communications. I lead impactful marketing campaigns to strengthen our brand's emotional connection with audiences and handle crisis communications, acting as the spokesperson during critical times. My responsibilities also include nurturing stakeholder relationships, overseeing content development, and leading a collaborative team. Additionally, I measure and report on the effectiveness of our PR efforts to ensure they deliver tangible results.
United Homeware Company - niceNew Product Development Specialist
Oct. 2017 - Dec. 2020Al-KhobarI served as a New Product Development Specialist at NICE-United Homeware Company, Al Fozan Group. My contributions included liaising with various stakeholders, enhancing sales through strategic product selection and social media branding, and establishing international supplier relations by participating in global fairs. I also supervised creative teams, launched a successful product design internship program, and was instrumental in trend research, providing insights to our purchasing team and designers.
Alturki HoldingMarketing Communications Specialist
Feb. 2017 - May. 2017Al-Khobar Governorate, Saudi ArabiaI held the role of a Marketing Communications Specialist. My responsibilities included developing marketing communications materials, executing corporate campaigns on social media, and formulating comprehensive social media strategies to enhance the company's market presence. This role allowed me to utilize my skills in communication and strategic planning effectively, contributing significantly to the company's branding and consumer engagement.
Freelance, self-employedCreative/Graphic Designer
Jan. 2013 - Dec. 2016Qatif, Saudi Arabia
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