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Work Background
dentsu XHead of Digital
Oct. 2023I lead the digital business of dentsuX, steering growth and innovation through transformative initiatives in digital business and groundbreaking innovative solutions. I lead a team of digital experts across Search, Social, Data... and collaborate closely with the one dentsu network, tapping into the collective talent and tech solutions. Together, we shape and execute digital strategies that propel our clients towards business excellence. On the innovation side, my focus lies in developing cutting-edge tech products, harnessing AI, data-driven solutions, and immersive technologies like VR/XR/AR to drive client´s marketing innovation at scale. Dentsu X is the youngest and most disruptive agency of dentsu group. It´s a global agency network, dedicated to our clients’ long term, sustainable growth. We deliver growth through fully integrated marketing solutions and are powered by Dentsu Group’s best-in-class media, data, technology and content capability. Across the world we work hand in hand with our clients’ other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups.
Talent-NetworkTalent Innovation Collaborator, Talent Land Spain
Sep. 2023Talent Land is on a mission to ignite the brilliance of young minds across disruptive technologies, propelling them towards enhanced employability. It's the ultimate rendezvous for those hungry to unleash their full potential, navigating a vibrant and ever-evolving landscape. It serves as a meeting point for cutting-edge companies and forward-thinking institutions converge to inspire and engage with the most talented young minds. From July 3 to 6, Malaga will be the epicenter of innovation, pulsating with activities tailored for the trailblazers of tomorrow. It will be a high-energy spectacle of innovation, technology, entrepreneurship, and sustainability. Talent land is an experience designed not just to inspire and discover but to supercharge young talent for real-world impact in both life and career!
VR/AR Association (VRARA)Member
May. 2023New York, United StatesThe VR/AR Association (VRARA) is an international organization designed to foster collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.
www.thevrara.com
MetaHorizon Workrooms Global Marketing Lead
Jul. 2022 - Aug. 2023Nueva York, Estados UnidosHorizon Workrooms is the virtual office for distributed teams to connect, collaborate, work together and increase their productivity, even if they're across the world. I lead the marketing estrategy of Horizon Workrooms to position it as virtual office for distributed teams of businesses of all sizes; by defining customer segmentation, metaverse conceptualization, developing the brand, driving global campaigns, product go-to-market infrastructure, subscriptions, customer lifecycle experience; to acquire new users, drive product adoption, user retention and business growth. I lead customer suscription model, lifecycle marketing strategy by defining user persona (based on qualitative and quantitative data and insights), translates user segment strategy and competitive strengths into plans that drive customer acquistion, product adoption, retention and user growth. I lead Horizon Workrooms business by working closely with internal marketing and sales teams, digital experts, internal creative and production teams, and external creative and media agencies, from cratfing campaign & creative briefing to the execution of the business strategy.
MetaEMEA Marketing Manager Startups & Digital Natives
Sep. 2018 - Dec. 2019I led Digital Natives & Stratups marketing strategy at EMEA Level (Facebook Dublin Hub). I successfully positioned Facebook as the main strategic partner for startups, by running Performance Pionners marketing program (digital campaign, c-level events in Dublin, interviews, webinars & local practitioners events covering data automation, brand-performance, measurement and creativity). I succesfully partnered with EMEA Sales Directors and cross functional leads: ad product engineers and product managers (IA-machine learning, data automation...), measurement, creativity and sales teams. I closely worked with main EMEA B2C startups: Zalando, N26, Happy Socks, WeddingWire, Glovo, Fever, Hawkers, Domestika...
MetaCountry Marketing Manager
May. 2015 - Jun. 2022Madrid Area, SpainI led business marketing team and strategy of Meta's platforms (Facebook, Instagram, Messenger and WhatsApp). I worked closely with the Country Director, Leadership team, and Sales team, forming a dynamic partnership to align business objectives, craft an ingenious business strategy, and set ambitious revenue goals. With unwavering enthusiasm and determination, I played a pivotal role in executing our crafted business plan, leading the marketing strategy and driving exponential growth in revenue and a string of remarkable achievements each quarter. I collaborate with EMEA & Global Business Marketing teams and with cross functional teams (Sales, Ad Product, Ad Solutions Engineer, Measurement, Research, Creative, Coms, Policy…) to drive innovation and help our clients to build their brands and grow their business. I created and executed large-scale campaigns, social media, content marketing, brand moments, events, marketing assets and sales anablement, aimed to increase Meta's brand preference, and helps brands build communities in the vibrant Meta platforms, drive mobile commerce solutions and to grow their business. Achieved incremental lifts in brand preference and trust, drove healthy revenue and sustainable business growth. I launched Instagram for Business in Spain and Portugal, positioned Spain as a leading Instagram country at EMEA level in terms of revenue and audience. I drove adoption and revenue to Instagram most innovative solutions: Stories, Reels and commerce solutions. I led multiple successful integrated marketing programs, campaigns, media partners and long term sponsorhips such as CdeC (IAB Inspirational, Club de Creativos, Fashion Startup Contest in partnership with Modaes & EY, Mercedes Benz Fashion Week...). I led thought leadership programs and built industry leadership relationship with main industry bodies and Associations, being an active member: IAB, Advertising Association, Asocación MKT and Club de Creativos.
MediaComHead of Digital
Feb. 2011 - Apr. 2015I led the digital business of the company in its offices in Madrid and Barcelona, leading the digital transformation of Mediacom and its clients. I spearheaded the digital business of the company, orchestrating a remarkable surge in digital revenue and profits; through structure and teams reorganization, operations optimization, innovation, technology, data automation, and digital services that fueled business growth on a grand scale. I successfully led digital strategy of its largest clients with significant digital budgets. I translated consumers' behaviors into actionable insights to build advertising campaign strategies at scale. I led the team responsable of launching over 30 new product campaigns and many more strategic camapigns, building brand awareness, driving engagement and demand through the funnel, and business results through performance campaigns & data driven marketing strategies. Steered the brand strategy integration, social media, content, performance marketing and data driven marketing approach of Mediacom clients: Sony Mobile, EA, Dell, eBay, Volkswagen, Audi, Seat, Skoda, Danone, Mars-Wrigley, GSK, Ryanair, Riu Hotels, GoodYear/Dunlop, Schibsted Media Group… Reporting into the CEO of Mediacom I actively contributed to grow the digital business +150% and significantly increased the Media Agency profits.
VocentoDigital Marketing Director
Jan. 2009 - Feb. 2011I worked in three areas of the company for almost 6 years, actively contributing to Vocento’s transition from the printed press to digital press, successfully becoming the leading communications group in Internet in 2010 both in terms of audience and advertising revenue. Internet Marketing Director: since January 2009
Reporting to the Director of Internet Strategy Positioning Vocento as a leading communications media group in Internet:
Managed marketing team for the Internet area (B2C): online press, classifieds and vertical portals, globally managing 20 brands. Developed digital marketing strategy: internet, mobile and new digital channels.
Proved the organization with market data, balanced scorecards and relevant information in decision-making and management tracking processes.
Developed corporate marketing
Provided marketing services to the group’s web portals: brand and product positioning, marketing actions aimed at building audiences, communications and ad planning, SEM, social media, CRM, online marketing agencies and services, etc.
Business Intelligence
Web analytics Vocento representative in the IAB (Interactive Advertising Bureau) and in Medios On Association.
VocentoMarketing Director CMVOCENTO
Jun. 2007 - Dec. 2008Reporting to the Marketing and Business Director Responsibilities:
Manage marketing team in different areas: newspapers, magazines, radio, TV and Internet
Manage 4 marketing global areas: o Research and business intelligence
o commercial product offering o marketing services for sales team o Business Marketing
Position cmvocento and its support brands in the ad business market.
VocentoDigital Business Development Director
Jul. 2006 - Jun. 2007Reporting into the Managing Director of Digital and New Technologies / member of the group’s Internet Executive Committee Responsibilities:
Organizing and fomenting the group's Internet sales structure and operations, establishing scalability for the latter.
Creating a new Internet Marketing area aimed at fomenting sales and positioning Vocento in the advertising industry.
YahooBusiness Marketing Manager
Jun. 2003 - Jul. 2006Reporting to General Sales Director Responsibilities:
Position Yahoo! in the Advertising market.
Managing the Marketing Plan and developing advertising business in coordination with International Marketing Team
Develop marketing actions focused on: market and research, advertising product development, sales support services and trade marketing.
PubliespañaMarketing - Publimedia Gestion -
Jul. 2000 - Jun. 2003Reporting to the Marketing Director
Responsibilities:
Carrying out market research, analyzing new projects and assessing new business areas. Marketing actions focused on: the market, product development and sales support aimed at the diverse media managed: Telecinco, digital TV channels (MTV, AXN and Fox), magazines and Internet.
OPENBANKGestion Comercial
Apr. 1997 - Jul. 2000
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