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Work Background
Jim Rohn ProcessProject Manager
May. 2024 - Oct. 2024Reading, PA
Dean Marketing Communications and DesignManaging Member
Jul. 2009Reading, PAAccomplished marketer working as an extension of clients’ existing marketing and communications departments. Experienced in organic SEO for page 1 of Google and WordPress. Proficient in Adobe Creative Suite, Constant Contact, and Microsoft Office 365. I drive marketing projects from inception to completion, managing every stage—from initial client engagement to final deliverables—to ensure impactful and results-driven campaigns.
tomsheehan worldwideVice President - Client Services
Jan. 2003 - Jul. 2009Primary client contact responsible for budgeting and creating marketing campaigns that demonstrated ROI. Accountable for assuring creative aligns with the client’s brand. Managed a staff of 10. Experienced media buyer with a reputation for negotiating contracts favorable to clients. Created and implemented marketing strategies that demonstrated ROI and reduced overhead for the following companies: • Carpenter
• Eye Consultants of Pennsylvania
• Metal Improvement Company
• The Reading Hospital and Medical Center
• The Reading Hospital Medical Group Wrote all copy and bought and placed media for television, radio, print, online and outdoor advertising.
Sermatech International Inc.Manager, Electronic & Marketing Communications
Jan. 1999 - Dec. 2002Collaborated cross-functionally with sales, R&D, and manufacturing teams to develop and execute marketing communication strategies for 21 facilities across seven countries. Partnered closely with C-level executives to align marketing initiatives with business objectives. Leveraged extensive PowerPoint expertise to create compelling presentations. Spearheaded the creation of a sales extranet, a scalable reverse auction platform to optimize procurement costs, and an e-commerce site for spare parts, transforming inventory management into a profitable revenue stream. Successfully introduced and managed the rollout of a new global corporate identity, enhancing brand consistency and market presence.• Created a scalable, reverse auction browser-based solution to leverage buying power for purchased services.
Montgomery & Partners, Inc.Account Director
Mar. 1997 - Jul. 1998Successfully strengthened and stabilized a key agency-client relationship, securing a $1 million account. Led web-based solution projects for major clients, including Fireman’s Fund, Kimberly-Clark, and the Association of National Advertisers, ensuring seamless execution and measurable results. Managed a team of five artists, overseeing creative direction and project workflows to deliver high-impact digital solutions that aligned with client objectives.
Met-Ed/GPU EnergyAdvertising Specialist
Jan. 1996 - Mar. 1997• Managed system-wide implementation of a new corporate identity package including signs, uniforms, truck graphics and stationery. • Universalized advertising in two states that eliminated duplication of creative, production and administration efforts while yielding an annual savings of $250K. • Created and produced advertising and collateral marketing materials including weekly company newspaper, radio spots, trade show displays, bill inserts and brochures.
Met-Ed/GPU EnergyCommunications Specialist
Jan. 1992 - Jan. 1996• Successfully managed an advertising department with a $350K budget during an 11-month reorganization of the business. • Helped to raise more than $200K for the Bethany Children’s Home and the Leukemia Society of America, Eastern Pennsylvania Chapter, during capital campaign drives.
Met-Ed/GPU EnergyReprographics Specialist
Jul. 1987 - Jan. 1992• Designed and produced company advertising and collateral material. • Proficient on both a Macintosh and PC in a variety of software packages including, Adobe Illustrator, Adobe Photoshop, QuarkXPress and the Microsoft Office suite of products.
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