Fluent SocialDigital Marketing Director
Jan. 2009 - Aug. 2021Austin, TXJohn spearheads strategic communications and media strategies for key stakeholders, both internal and external, including C-level executives. Recently certified as a customer success manager (CCSM - 2020), he's dedicated to UX best practices, client triumph, quantifiable success metrics, and sustained customer loyalty. In this capacity, he leads digital marketing and UX (user experience) efforts for prominent national brands such as Amazon, Microsoft Azure, HP Healthcare, and Dell Technologies. His domain covers diverse areas: design thinking, UX research and execution, demand/lead generation, content ideation and creation, and paid search, paid and earned social media, and online demand gen. John's proficiency extends to product positioning, user experience design, messaging strategies, and branding across B2C and B2B ventures. He has worked in a number of large vertical markets, crafting integrated marketing plans to drive full-funnel messaging via content, SEO, paid advertising, and analytics. His digital marketing prowess spans social media marketing, paid/earned social media, content strategy, brand marketing, demand generation, SEO, and search marketing. John adeptly manages AdWords, SEO, LinkedIn, and Facebook campaigns, offering ongoing leadership and internal training. He orchestrates holistic digital initiatives, seizing market opportunities through broadcast, print, events, web, social, SEO, SEM, PR, content marketing, and relationship marketing. Noteworthy clients include Dell, Amazon, Microsoft, Apple, 3M, HP, and Austin Technology Incubator.