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Iterativ.aiAI Enablement Lead - Brand Storyteller
Mar. 2024Let's get *ai* working for your SMB in a matter of weeks. Don't THINK about AI - GET *AI* working for your business today. Generative AI for Sales and Marketing. Brand storytelling, generative marketing content, funnel acceleration. JOIN US: AI Professional Services Leadership Group on LinkedIn > https://bit.ly/4bOKT5B
Digital RealtySr. Manager UX Content
Jun. 2022 - Oct. 2023Fueled and led the digital transformation challenge (merger and new brand, new website, 100% new content) for the largest global data center owner. Digital creative and content lead. Led the content team in creating a new and unified DigitalRealty site with a successful launch in May 2023. Early adopter of ChatGPT.
Facilitated global UX/UI, Marketing, and Dev for an orchestrated team effort. Extensive modeling with User Journey Mapping, Persona-driven UX, AI-augmented site search, and click-path optimization. AI content innovator.
WellSkyCRC/Support Hub Community Manager
Aug. 2021 - Jun. 2022Austin, Texas, United StatesImplemented WellSky's Client Resource Center via SalesForce Lightning Communities, enhancing our value-based healthcare segment. Led the user experience process for support and guided the successful launch of 10 digital communities. Leveraged AI-driven SearchUnify engine for smart cognitive search, establishing a reliable client reference. Expanded online customer engagement with inventive interaction models and success metrics. Led the team as UX lead, project owner, agile scrum master ensuring efficient daily operations, performance evaluations, and web roadmap planning. Intelligent Cognitive Search implementation using SearchUnify's AI engine plugged into SalesForce. Growing the scope of online customer engagement to include innovative interaction models and customer success metrics. Team Lead & Project Owner: day-to-day agile management, effectiveness & optimization process, and roadmap planning of the future community features.
Ivy WorldwideSr. Digital Marketing Director (fluent social client- part-time)
Mar. 2012 - Mar. 2014Austin, Texas AreaJohn, an adept Senior Digital Marketing Director driven by data, played a pivotal role at Ivy Worldwide. He spearheaded lead generation by devising and executing an end-to-end acquisition strategy that hinged on a test-and-learn approach. His enterprise-centric initiatives acted as the propellant for marketing and sales growth. As a digital marketing authority, he expertly harnessed cutting-edge tech and proven best practices to influence the company's entire marketing landscape. John was instrumental in refining messaging, orchestrating product launches, go-to-market strategies, and providing invaluable insights to the executive leadership. In guiding digital marketing strategies, John managed teams as a manager and personally contributed as an individual expert. He navigated digital and content marketing endeavors, social media and PR campaigns, and paid search and social initiatives for diverse client segments. He curated and executed extensive marketing campaigns, positioning himself as a thought leader and practitioner simultaneously. John's expertise facilitated contemporary client solutions and fostered a robust in-house PR practice. His collaborative approach spanned integrated campaigns, encompassing scoping, budgeting, and execution of viral videos and contest sites for established online brands. Some highlights of his expertise include: Holistic annual planning and execution of demand and lead generation strategies
Creation of online monitoring and listening programs leveraging Marketing Cloud and Google Analytics
Establishment and management of an influencer program, overseeing outreach and community engagement
Curating a blogger affinity and awareness initiative for leading software vendors
Fluent SocialDigital Marketing Director
Jan. 2009 - Aug. 2021Austin, TXJohn spearheads strategic communications and media strategies for key stakeholders, both internal and external, including C-level executives. Recently certified as a customer success manager (CCSM - 2020), he's dedicated to UX best practices, client triumph, quantifiable success metrics, and sustained customer loyalty. In this capacity, he leads digital marketing and UX (user experience) efforts for prominent national brands such as Amazon, Microsoft Azure, HP Healthcare, and Dell Technologies. His domain covers diverse areas: design thinking, UX research and execution, demand/lead generation, content ideation and creation, and paid search, paid and earned social media, and online demand gen. John's proficiency extends to product positioning, user experience design, messaging strategies, and branding across B2C and B2B ventures. He has worked in a number of large vertical markets, crafting integrated marketing plans to drive full-funnel messaging via content, SEO, paid advertising, and analytics. His digital marketing prowess spans social media marketing, paid/earned social media, content strategy, brand marketing, demand generation, SEO, and search marketing. John adeptly manages AdWords, SEO, LinkedIn, and Facebook campaigns, offering ongoing leadership and internal training. He orchestrates holistic digital initiatives, seizing market opportunities through broadcast, print, events, web, social, SEO, SEM, PR, content marketing, and relationship marketing. Noteworthy clients include Dell, Amazon, Microsoft, Apple, 3M, HP, and Austin Technology Incubator.
Dell Computer CorporationSr. eBusiness Consultant (Enterprise Marketing, Global Team)
Mar. 2007 - Jan. 2009As a Senior eBusiness Consultant, John spearheaded the UX analysis and redesign of both the Healthcare and Federal Government online e-commerce portals, resulting in boosted sales performance in both sectors. He oversaw the migration of functional requirements and usability testing for wiki functionality to Telligent. John crafted and executed a global content syndication strategy for Dell Premier (a large business e-commerce system), streamlining synchronization and slashing localization/translation expenses through a master template. He's a proactive self-starter, renowned for driving data-backed marketing campaigns aligned with a strong UX ecosystem. His forte lies in optimization and innovation rooted in data and revenue. Notable accomplishments: Orchestrated a groundbreaking ridesharing Google Mashup (dell.ridesnearme.com), involving cross-departmental collaboration, executive sponsorship, and external developer coordination.
Managed the global creation and distribution of digital assets for Dell's VOSTRO "I Believe" brand launch.
Earned two innovation awards for The Global Events Center and the "Lead Green" Initiative.
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