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Work Background
NewsBreakProduct Operations Specialist
May. 2021Mountain View, California, United StatesNewsBreak is a smart local news platform, delivering high-impact local news to create safe, vibrant, and connected communities. At NewsBreak, we are dedicated to connecting people with local information that matters the most to them. - Own NewsBreak app’s paid growth effort in Apple Search Ads. Worked with designers and product ops to reorganize the campaigns, ad groups, keyword strategies, and ad placements.
- Collaborate with engineers, designers to launch landing pages for both local and national newsletter products.
- Lead NewsBreak’s app store optimization effort for both iOS and Android app stores; experimented with changes in metadata, screenshots and keyword settings.
PlanMyCollegeDirector of Project Management
Jan. 2017 - Dec. 2021San Francisco Bay AreaPlanMyCollege is an online platform for college planning and application. It offers college-bound families a full suite of services that evaluate the competitiveness of high school students, create personalized family action plans, and develop college application profiles. - Convert product requirements into epics, stories, and tasks in issue-tracking tools (e.g. JIRA)
- Plan and assign tasks for technical team on web features delivery, testing, and bug fixes.
- Monitor website deployment process.
- Track post-release performance and metrics.
GateChina, Inc.Product Manager
Jan. 2014 - Dec. 2021San Francisco Bay AreaGateChina offers a full spectrum of web-based products and services such as news, BBS, blogging, etc. tailored for overseas Chinese population. The company's flagship website, Wenxuecity.com, is the most visited Chinese-language portal website outside of China. - Discover and prioritize product opportunities by working with marketing and tech teams.
- Lead the effort in developing requirements, specs, task flows, use models, wireframes, mock-ups, and prototypes.
- Communicate with business, engineering, and design, in each of their languages.
Therapydia Inc.Data Analyst
Jan. 2012 - Dec. 2014San Francisco Bay AreaTherapydia owns and operates high-end physical therapy and wellness clinics across the United States. The company also develops ReferralJET, a web-based referral management software designed for physical therapy clinics. - Manage a remote data-entry team of 30+ people to build the most comprehensive physical therapist database in the industry, containing 150,000+ therapists' profiles and 30,000+ clinics.
- Generate intelligence through data mining and modeling help the company identify target markets and qualified therapists to manage clinics.
- Assist in user interface design of ReferralJET in regards of displaying and presenting data.
Cleantech Group LLCResearch Analyst
Jan. 2011 - Dec. 2012San Francisco Bay AreaCleantech Group provides research and advisory services in all sectors of clean technology. The company's renowned web-based market intelligence platform, "i3", provides a full range of company insights and investment trends in clean technology sectors. - Manage the i3 database by monitoring market dynamics, venture investment activities and partnerships in the industry on a daily basis to keep it up-to-date.
- Design data-related features in i3, both client-facing and for internal use.
- Edit and publish written research reports and insights, including 7 Quarterly Investment Monitor Reports, 6 analytical blog posts and numerous presentations.
Elecpro (USA) Inc.Business Manager
Jan. 2009 - Dec. 2011San Francisco Bay AreaElecpro USA is the U.S. office of Guangdong Elecpro, a small-appliance manufacturer in China. The company designs and manufactures various small kitchen electrics for brands across the world, such as Cuisinart, Oster, All-Clad, etc. - Build a product database covering prices, retail channels and features of all small kitchen appliances on sale in the United States.
- Communicate with clients and product development teams about product proposals and designs.
- Monitor industry statistics and follow trends in trade literature; produce seasonal market reports.
Tsing CapitalAnalyst
Jan. 2006 - Dec. 2008Beijing City, ChinaTsing Capital is a China-based venture capital firm that invests exclusively within sectors of clean technology and renewable energy. - Analyze financial information to produce forecasts of business, industry, and economic conditions for use in making investment decisions.
- Screen 1500+ investment opportunities in a span of two years; evaluate their business plans and make recommendations.
- Write, edit and publish 7 quarterly and annual reports on fund performance and market dynamics.
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