Dustin Noble - Vice President of Sales, Livewire

Vice President of Sales @Livewire

United StatesSales ManagerChanel ManagerBusiness OwnerC-level ExecutiveCustomer Success ManagerAccount ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthMarketingSales & BizDev

Dynamic and pragmatic sales leader with extensive experience transforming underperforming teams and fostering a culture of collaboration and trust across finance, sales, and marketing functions. Known for an authentic, straightforward approach that builds strong relationships and aligns diverse teams around strategic business goals. Skilled in financial management, stakeholder relations, and operational improvement, with a history of implementing growth-focused go-to-market strategies and rebuilding organizational structures for long-term success. An advocate of transparent communication, committed to adding genuine value to customers, empowering teams, and building high-impact, performance-driven cultures.

LiveWireLIVEWIRE, INC. • Milwaukee, WI • 2024

Jan. 2024 - Oct. 2024Lake Geneva, Wisconsin, United StatesLIVEWIRE, INC. • Milwaukee, WI • 2024 Head of Global Commercial Operations As head of global commercial operations at LiveWire, an electric motorcycle brand backed by Harley-Davidson, I led strategic commercial initiatives to position the company for long-term profitability by 2028. I oversaw an $18M budget, driving operational and sales strategies across North America and Europe. Managed a team of 35, strategically streamlined to 17 employees after a comprehensive restructuring to align resources with market demand and volume targets, optimizing our path toward sustainable growth. • Pioneered Alternative Go-to-Market Strategies: Successfully navigated traditional dealership model challenges at LiveWire by implementing a direct-to-consumer approach enhancing customer access and expanding market reach. • Captured #1 U.S. Market Share for EV Motorcycles: Drove Brand Leadership in EV Market, achieving a shipment milestone of 466 units in December, through key partnerships with dealers, impactful dealer programs, and targeted advertising. • Streamlined Operations for $10M Savings: Achieved a $10M budget reduction by restructuring commercial operations in the U.S. and Europe, optimizing headcount and resources to better match volume projections. • Resolved 80% of Recalls Within 3 Months: Built a comprehensive service and aftersales structure, addressing three major safety recalls and closing 80% of affected cases within 3 months. • Established a 'One for All' Culture for Enhanced Performance: Cultivated a unified, collaborative approach within the commercial team, aligning efforts with executive leadership’s vision.

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