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Work Background
Editorial Intern
ITP Media GroupEditorial Intern
Jun. 2025Dubai, United Arab EmiratesCurrently contributing to Grazia Middle East’s digital editorial team, assisting with fashion, culture, and lifestyle content creation. Supporting story ideation, trend research, copywriting, and social media strategy while gaining hands-on experience in luxury publishing.
Junior Commercial Executive
ITP Media GroupJunior Commercial Executive
Mar. 2025 - Jun. 2025Dubai, United Arab EmiratesCommercial Intern working across ITP Media Group’s luxury portfolio, including Harper’s Bazaar, Grazia, Cosmopolitan, Dazed, Icon, and Out of Office. Contributing to commercial initiatives to support the region’s leading luxury publications
Contributing Writer
NASTY MagazineContributing Writer
Mar. 2025Dubai, United Arab EmiratesCrafting thought-provoking editorial pieces at the intersection of fashion, culture, and subversive luxury. My work explores post-luxury aesthetics, underground beauty, and the evolving identity of the Middle East through a critical, art-driven lens.
Head of Marketing
The Noble House Real EstateHead of Marketing
Jan. 2025Dubai, United Arab Emirates- Develop and execute high-end content marketing strategies for ultra-luxury real estate projects. - Craft compelling, SEO-optimized real estate articles, social media captions, and digital campaigns to drive engagement. - Oversee luxury brand storytelling, ensuring alignment with high-net-worth clientele and global investors. - Manage social media platforms (Instagram, LinkedIn, YouTube) for high-end property marketing. - Conceptualize and execute influencer collaborations, PR strategies, and digital branding for elite developments. - Create bespoke marketing materials, brochures, and advertising campaigns that reflect luxury and exclusivity. - Optimize website content, blog articles, and property descriptions to enhance visibility and lead generation. - Stay ahead of luxury market trends, high-net-worth consumer behavior, and real estate digital innovations.

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Assistant professor of Education @ University of Birmingham Dubai