Christopher Field - Head of Marketing, ZINFI Technologies

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Work Background

ZINFI Technologies, Inc.Head of Marketing

Mar. 2024Developed and executed AI-driven marketing strategies, leveraging tools like Salesforce, HubSpot, MS Co-Pilot and Power BI to drive customer acquisition and engagement. Led multi-channel campaigns and cross-functional teams, implemented digital transformation efforts, and aligned marketing operations with profit and loss targets for competitive market positioning. Managed 14 direct reports. EXPERTISE LEVERAGED: AI-driven marketing strategies, multi-channel campaign management, CRM integration, marketing automation, data analytics SELECT ACHIEVEMENTS • Achieved a 30% boost in customer acquisition by developing and executing AI-enabled marketing strategies using Salesforce, HubSpot, and ChatGPT. • Increased SQL conversion by 15% by integrating AI tools into marketing and sales processes, enhancing lead generation and pipeline performance. • Improved customer experience and streamlined marketing operations by implementing CRM and analytics systems, driving measurable increases in engagement and satisfaction. • Strengthened corporate and product positioning by leading multi-channel marketing campaigns that targeted competitive markets effectively. • Delivered innovative AI-powered tools and solutions, launching industry-recognized thought leadership initiatives, including a podcast series in collaboration with NJIT.

ZINFI Technologies, Inc.Head of Product

Jan. 2023 - Mar. 2024Directed product innovation and go-to-market strategies, leading cross-functional teams to optimize product lifecycle management, improve SaaS offerings, and align product positioning with market needs. Focused on driving revenue growth through strategic initiatives and customer-centric innovations. Managed 20 direct reports. EXPERTISE LEVERAGED: agile transformation, product lifecycle management, cross-functional team collaboration, go-to-market (GTM) strategy, customer feedback integration SELECT ACHIEVEMENTS • Transitioned from Waterfall to Agile methodologies, reducing development cycle times and improving product quality. • Increased upsell and cross-sell revenue by 35% through the Agile transformation of development and delivery processes. • Decreased customer tickets by 20% and reduced bugs by 40% with streamlined product development and delivery methods. • Achieved "Leader" accolades from Forrester, Gartner, and Canalys by aligning product strategies with competitive market positioning.

ZINFI Technologies, Inc.Head of Customer Experience Management

Dec. 2018 - Dec. 2022Developed and executed customer-focused initiatives, enhancing satisfaction and retention. Led a company-wide rebranding and leveraged behavioral data to improve Net Promoter Scores (NPS) and elevate customer retention, trust, and loyalty. Managed a team of eight. EXPERTISE LEVERAGED: customer-centric initiative design, rebranding strategy execution, behavioral data analysis, stakeholder engagement, customer retention optimization SELECT ACHIEVEMENTS • Increased client inquiries by 25% and strengthened market presence through a successful rebranding initiative. • Boosted customer loyalty by 15% and improved NPS with data-driven customer feedback integration and thought leadership positioning. • Secured "Leader" placement in Forrester, Gartner, and Canalys reports by building strategic analyst relations and showcasing SaaS innovations. • Reduced feature gap reports and enhanced roadmap alignment with customer needs, improving satisfaction and delivery timelines.

ZINFI Technologies, Inc.WW Director of Product & Services

Aug. 2017 - Dec. 2018Oversaw product lifecycle management, aligning global offerings with market trends and customer expectations. Collaborated with international teams to execute product innovations and developed consumer-focused global strategies that improved retention, service delivery consistency, and customer satisfaction. Managed a team of six. EXPERTISE LEVERAGED: product lifecycle management, global strategy development, customer retention improvement SELECT ACHIEVEMENTS • Strengthened product-market fit through targeted lifecycle management, addressing key customer needs and trends. • Improved renewal rates and contract terms by prioritizing consumer-driven innovation in worldwide product strategies. • Increased customer retention by 30% by aligning product roadmaps with customer use cases and feedback from the customer-led innovation and collaboration (CLIC) program.

ZINFI Technologies, Inc.WW Director of Marketing

Mar. 2016 - Jul. 2017Directed global marketing and branding efforts, transforming a digital agency into a SaaS provider. Led multi-channel campaigns, including search engine optimization (SEO) and pay-per-click (PPC), to enhance engagement and market presence. Conducted market research to improve positioning. Managed five direct reports. EXPERTISE LEVERAGED: go-to-market strategy, multi-channel campaign execution, market research and analysis, lead generation SELECT ACHIEVEMENTS • Boosted lead generation by 50% and increased SaaS market share by 30% through targeted global marketing strategies. • Developed in-depth competitive analysis to align marketing strategies with client objectives, driving measurable business growth. • Transitioned legacy clients to a SaaS platform, expanding the customer base and generating exponential demand within eight months.

AcquiaDirector of Product and Web Marketing

Sep. 2014 - Dec. 2015Conceptualized and executed data-driven strategies combining digital and print media. Focused on SEO, PPC, email, and social media marketing to boost lead generation. Collaborated with cross-functional teams to align marketing with sales goals. Managed three direct reports. EXPERTISE LEVERAGED: data-driven strategy development, digital and print marketing integration, email and social media marketing SELECT ACHIEVEMENTS • Improved pipeline efficiency and propelled customer acquisition through data-driven campaigns. • Increased SQL traffic by 60% and achieved fourfold growth in conversion rates through integrated digital and print marketing efforts.

JN DistributionDirector of Creative Development & Marketing

Aug. 2009 - Sep. 2014Redesigned and optimized the company's digital presence, focusing on expanding global reach. Collaborated with major distribution networks to align inventory strategies with regional demand. Managed five direct reports. EXPERTISE LEVERAGED: eCommerce platform development, digital marketing strategies, website optimization, brand positioning SELECT ACHIEVEMENTS • Increased sales of targeted products on Amazon.com by 25% and weekly wholesale orders by 110% by optimizing distribution routing and targeted digital marketing strategies. • Generated 20K web store visits in the first week and grew overall revenue by 15% quarter-over-quarter (QoQ) by launching a direct-to-consumer eCommerce platform linked to Amazon. • Achieved a 300% growth in eCommerce revenue on Amazon by rebranding product listings, creating new content, and optimizing timing with Amazon warehouse order schedules.

ACINETCreative Director

Nov. 2004 - Jul. 2009Los Angeles, CACreative Director in charge of all marketing, print collateral and online development for audiotext and telecommunications sales media. • Controlled the worldwide marketing of over $30 million in audiotext-based sales. • Innovated the reach for retail, entertainment and personal health services in telecom structure resulting in 5x growth. • Grew to second largest US provider of such services during my tenure as Creative Director.

ChyronHegoProject Manager

Apr. 2000 - Nov. 2004New York, NYProject Manager and Online Architect in charge of internet and streaming properties. • Controlled websites for Fortune 1000 client companies such as T. Rowe Price, Princeton Review and Deutsche Bank. • Facilitated integration of the Chyron Interactive TV project for Major League Baseball and the NFL.

Blue Horizon Media IncCreative Director

Aug. 1997 - Apr. 2000Greater New York City AreaDirector of Desktop Publishing and Print Design for an internationally-circulated publishing house. Oversaw and managed several design teams for monthly periodicals and magazines (Lifestyle, Home Decor and Travel related). Directed print layout, print delivery and vendor creative. Over 380,000 collective readership with multi-tiered advertising integration.

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