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Work Background
Freelance ContractorCreative / Design Consultant
Apr. 2024Royal Leamington Spa, England, United KingdomA Creative Director that has built his reputation by helping brands find their purpose and emotion. I am now open to help your brand with new and exciting creative challenges. My credentials have been proven over a range of multidisciplinary projects where I have lead teams from numerous departments. Often spearheading complete end to end control from strategy to production. I am well versed in participating in stakeholder and executive meetings to make sure the results hit the brief and maintain ROI.
Sonder*Partner - Creative Director
May. 2017 - Apr. 2024Royal Leamington SpaYears in the making, my career has come full circle. From Industrial design and branding to creating interactive media, the greatest thing I have learnt is how to adapt to changing commercial landscapes and apply design thinking to best fit the audience goals. In a world where technology is constantly pushing the boundaries of how a customer interacts with a brand, the one constant that has been at the forefront of the human endeavour has been experience. It’s this belief that drives my pursuit to meet our clients ambitious goals. At Sonder, we put the audience at the heart of all we produce, with our teams working together across disciplines to discover ways to delight the user. In fact, this approach lies at the core of the Sonder brand. Our ‘why’ is to brighten and enlighten someone’s day. How we do this is by having empathy and understanding for an audience and their needs which leads to the production of beautifully crafted experiences. Experience design isn’t a process or methodology. It’s not the UX journey through a website or app. It’s a belief system that plugs directly into the thoughts and desires of an audience. Continually observing the behaviours and context in which a brands audience exists is the challenge and the future is our horizon. Experience = emotion and I am proud to be at the head of the team and foster this belief at Sonder.
Sonder*Digital Creative Director
Sep. 2013 - Apr. 2024Royal Leamington SpaLeading the creative vision on pitches and key accounts including clients such as Whitbread Group, Triumph, TUI and ONO/TiVo. Partnering with creative and account leadership throughout the company to define project strategies and development. Drive the Summersault creative process with an emphasis on user experience, UI design, online marketing, advertising, brand strategy and content engagement. Creating authentic, two-way conversations with audiences and customers with the goal of aiding business growth in a rapidly changing digital landscape. I have the pleasure of working with a superb management team which has a clear focus on producing ground breaking creative work whilst pushing a collaborative working environment.
SummersaultSenior Digital Creative
Mar. 2012 - Sep. 2013Royal Leamington SpaA fantastic opportunity to create the next level of digital publishing and visionary communication concepts using responsive mobile first design solutions for a variety of blue chip and corporate clients.
Freestyle Interactive LtdSenior Creative
Jul. 2006 - Mar. 2012Working alongside a talented creative team collaborating with UX , Interface Developers and Interface Architecture professionals providing interactive and digital solutions to numerous blue chip clients. Involved in initial Concept Design, Creative Strategy and Art Direction at the scoping phase of the project lifestyle following through to Detailed design production. Top level Information Architecture work produced together with Senior IA colleagues. Re design of the company Brand Identity and continuing work to improve awareness, process development and impact of design philosophy within the company.
FreelanceFreelance Creative
Oct. 2001 - Jul. 2006A period of great creative evolution. Due to the nature of the freelance positions I managed to develop a real understanding of design principles that could be applied to multiple design problems. Work ranged from Creative Direction for start up fashion Brands, Art Direction for print and online media and interaction design for forward looking blue sky product innovation. A real learning experience that helped me develop as an individual and taught me the skills that are required in multi-disciplinary collaborative environments.
Broadband communicationsCreative lead
Jul. 2000 - Oct. 2001Broadband introduced me to the requirements of interactive design. This was a pioneering period when the modem was king and fast web experiences were a waiting game. The rules hadn't been created so we were testing the waters. There was some real innovative thinking and it was inspiring to see what could be done. It was fun, and brought me to where I am now.
MWCFEDesign lecturer
Nov. 1998 - Jul. 2000Inspiring the next generation of product design visionaries.
Genetics LTDCEO
Oct. 1996 - Nov. 1998The opportunity arouse to join a start up as Art Director on a PC platform game production based on genetics and natural selection called Gene Nation. My involvement with the business and production teams ultimately evolved into my position as CEO. This period was a fantastic learning curve that threw me into a world of in depth research that helped shape the game design and leap us into an innovative piece of gaming history way ahead of its time. The journey took myself and the team to the United States for intense pitching sessions with some of the largest publishers of that time including Microsoft, Westwood Studios, Electronic Arts, Virgin Interactive and GT Interactive. What a rush :)
CodemastersDesigner / 3D Artist
May. 1995 - Oct. 1996The chance to use my conceptual industrial design and model making skills in a virtual world brought me to Codemasters. We were on the front end of 3D gaming, developing the first games for the Playstation One. Responsibilities included character / environment design and modelling, front end interface design and storyboard sequences for motion graphics.
De Montfort UniversityDesign Lecturer
Sep. 1993 - May. 1995After graduating I was invited to become a design lecturer specializing in product design. Duties included weekly tutorials and lectures aiding the development of student projects. I also lead the marker visualization course and taught concept generation and constructed drawing techniques.
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