Dell (formerly Compellent)Marketing Director, Demand Generation for Dell Storage
May. 2010 - Apr. 2012Greater Minneapolis-St. Paul AreaLed team (pre and post Dell's acquisition of Compellent) responsible for execution of storage-specific marketing programs, campaigns, and direct & channel sales enablement initiatives. Managed over 20 individual contributors, one trade show manager, and a field marketing manager. During tenure, team was responsible for more than 30% of global net new Dell Compellent revenue. In the first year after the Dell acquisition, our team executed campaigns and collaborative initiatives with the Compellent inside sales team that generated more than $88,000,000 in global product revenue (as measured in Salesforce.com according to a first-touch attribution model).