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Work Background
Got Legs DigitalFounder
Apr. 2020London, England, United KingdomWe build marketing solutions for property businesses, to help them not only survive but thrive in these uncertain times. We do this by building purpose-led campaigns which attract prospects to your business. If you are truly looking to build your brand and grow your business, then you need to use Got Legs Digital. www.gotlegsdigital.com
Shojin Property PartnersHead Of Brand Marketing
Sep. 2016 - Apr. 2020London, United KingdomShojin Property Partners is an investment company that provides access to institutional-grade investment opportunities in the UK real estate sector for investors from across the globe. They identify attractive opportunities and strive to deliver returns superior to those available elsewhere in the market. They align our interests with our investors by co-investing in every project and only receive profits once the project has completed. Responsibilities: Developing and implementing business development strategies to increase revenue Manage and developing strategic planning Ensure business-critical programmes are delivered on time and within budget Implementing systems & procedure to optimize and streamline processes. Conduct competitor analysis and market research to inform business decisions Implementation and development of brand management and strategy Create innovative ATL / BTL marketing to promote growth and meet business objectives Leading multi-channel campaigns across platforms to increase ROI Managing relationship with public relations agency Developing and implementing a social media marketing strategy Managing company promotions & events Managing of business development and brand budget SEO, SEM, Content Marketing, Inbound & Outbound Marketing and Social Media Marketing.
Chiswick Park Enjoy-WorkHead of Brand
Jan. 2016 - Sep. 2016London, United KingdomBlackstone Group is a multinational private equity, investment banking, alternative asset management and financial service. It is the largest alternative investment firm in the world. Enjoy-Work is the multi award winning estate Management Company which has revolutionised the way in which companies from the likes of Starbucks, Discovery, Paramount, Pepsi, and Danone do business through brand engagement programs. Achievements: • Developed a strategic brand plan with a commercial focus across ATL/BLT channels within budget and timescale to enhanced the brand experience resulting in 95% satisfaction in the stakeholder survey
• Introduced Brand Engagement guidelines to ensure that world class standards remain consistent throughout every brand touch point
• Developed an IMC (Integrated Marketing Communications) plan which created structure; resulting in a consistent tone of voice and brand experience across all platforms
• Partnered with the Events Manager to develop 28 experiential brand activations and events which aligned to the IMC plan to achieve a customer satisfaction score of 95% in annual customer survey
• Development and successfully delivery of a social media strategy which increased customer engagement by 20% • Managed the relationship with the PR agency and generated £ 80K worth of free press coverage in 6 months
• Chairman of the quarterly Sustainability and HR Directors forum represented by over 50 global businesses
• Worked with key departments to implement the 5-year sustainability strategy and reduce energy consumption by 10%, waste and recycling by 20% as well as biodiversity efforts
MoneyGram InternationalUK & Ireland Marketing Manager
Jul. 2015 - Dec. 2015London, United KingdomMoneyGram is the second largest money transfer organisation in the world. Responsible for developing strategy and driving acquisitions across UK, Ireland, Africa and the Caribbean through direct marketing, ATL / BTL marketing and stakeholder engagement with agents and local markets within a budget of £1 Million. Achievements: • Introduced new pricing model in two countries resulting in a 23% increase in transactions. This pricing model became the template in other markets
• Developed Ireland strategy and pricing model with the aim to increase transactions by 23% in 2016 • Responsible for brand activation’s, events, promotions and task forces activities in UK & Ireland resulting in an immediate uplift in transactions
American ExpressGlobal Marketing Project Manager - Airlines & Car rentals (EMEA)
Oct. 2014 - Jul. 2015London, United KingdomAmerican Express is the third largest credit card provider and the 22nd most valuable brand globally. Responsible for enhancing customer experience, driving loyalty and promoting Global Client products to card members to ensure customer and partner satisfaction within a £2 million budget Achievements: • Launched the first ever multi-channel campaign for Hertz across EMEA which resulted in 33% ROI • Market champion for Germany and Spain, driving acquisitions and efficiencies in these key markets • Social Media specialist for the UK and market expert across EMEA
• Trigger marketing specialist for the UK market and consultant in other global markets
• Launched 15 successful global campaigns which increased transactions and partner satisfaction
OxfamSocial Media Marketing Volunteer
Jul. 2014 - Sep. 2014Cambridge, United KingdomSocial Media Marketing
Airports Company South AfricaActing HOD PR/Communications & Brand
Jun. 2008 - Mar. 2014Cape Town Area, South AfricaThe most award winning airport in Africa and second busiest airport in South Africa processing 4.5 million passengers a year. Responsible for managing a team of 5 specialists in PR, Communications, Brand Management, Social Media, Event Management and CSR within a budget of ZAR 2 million. Achievements: • Developed a brand communications campaign which was voted the 6th best out of 30 000 campaigns
• Improved the airport’s global ranking from 32 to 22 through stakeholder engagement and customer service campaigns • Involved in the re-positioning of the airports brand as well as the new brand identity roll-out
• Rolled out initiatives which led to CTIA winning Best Airport & Customer Service in Africa for 4 consecutive years
• Introduced a retail marketing campaign which generated 15% increase in sales through the use of brand ambiance marketing
Ogilvy & Mather South AfricaAccount Manager
Jan. 2008 - Apr. 2008Cape TownOgilvy is the largest advertising agency in the world. Responsible for day to day management of key clients through TV, radio, digital, print, events, product placements and experiential marketing. • Key accounts including Volkswagen, The Times Newspaper, Weylandts Furniture and Coley Porter Bell agency
The PR TeamJunior Account Executive
Jan. 2007 - Apr. 2007Cape Town Area, South AfricaAccount Executive
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