Edward Wiertz

Strategic Project Manager @buycycle

Investor RelationsFinanceAssistantBusiness AnalystCustomer ResearcherProject CoordinatorSales & BizDevPartnerships ManagerConsultingAssociate

My background and expertise lies in international expansion, project management and partnerships In 2021, I joined SumUp, one of Europe’s leading fintech companies, in the strategy team of their global expansion department. During my time at SumUp I learned about effectively researching new markets and what goes into ensuring that the right ones get selected. I also learned about the incredible cross-functional effort it takes to launch new markets as well as to expand existing product/service offerings to new markets. I was responsible for shaping the project for launching payment links, one of SumUp’s core digital payment offerings in 20 new markets, for instance. After having worked in 3 different roles at SumUp and on various kinds of projects, I felt it was time for a new challenge, and I decided to join Buycycle, a high growth eCom startup based in Munich, as strategic project manager. Buycycle had one big mission when I joined, and that was to launch the US market. As project lead, I created the project launch plan, secured stakeholder buy-in from various key teams (Ops, product, marketing & finance) and took care of all legal requirements to be able to launch. It was a successful project - we hit the targeted launch date and the US is now buycycle’s second most successful market in terms of revenue. I used the US launch as a template to develop Buycycle’e expansion playbook, and we launched the Canadian market soon after. I also established and managed a 4 person strategy team overseeing international expansion and other strategic projects.

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Work Background

Strategic Project Manager

buycycle.Strategic Project Manager

Jun. 2023 - Oct. 2024Munich, Bavaria, Germany- Developed buycycle's expansion playbook from scratch - Led cross-functional team for successful US and Canadian market launches - Established and managed a 4-person strategy team overseeing international expansion, strategic analyses, and project management - Played a key role as the co-founder and CEO's primary support in investor relations

Associate Manager - Strategic Partnerships (Payments)

SumUpAssociate Manager - Strategic Partnerships (Payments)

Jun. 2022 - Mar. 2023Berlin - Negotiated operational and incentive agreements with key partners to enable global operations - Managed relationships between external and internal stakeholders for seamless payment operations

Business Analyst (Global Expansion)

SumUpBusiness Analyst (Global Expansion)

Nov. 2021 - May. 2022Berlin, Germany- Developed an investment thesis for an acquisition target in India and conducted due diligence at the company headquarters in Mumbai - Coordinated global launch preparations for payment links in 20 markets by researching, prioritizing markets, devising the launch plan, and collaborating with internal stakeholders

Strategy Intern (Global Expansion)

SumUpStrategy Intern (Global Expansion)

May. 2021 - Oct. 2021Berlin, Germany- Development of market overview presentations (incl. competitive analyses, localization requirements, USP proposal, go-to-market strategies, etc. for Tier 1 markets in APAC)

Consultant

Sport Alliance GmbHConsultant

Nov. 2020 - Jan. 2021Berlin, Germany- Performed market research for different industry verticals and developed a prioritisation framework - Conducted interviews with industry experts and performed industry and prioritisation analysis to create an initial shortlist of new industry verticals to expand into - Performed competitor analysis and created financial forecasts for selected shortlisted industry verticals - Outlined initial go-to-market strategies and timelines for the final selection of industry verticals and presented results to the client's c-suite

Co-Founder

FlagUpp (Social Traveling Platform) Co-Founder

Sep. 2018 - May. 2019Amsterdam, North Holland, NetherlandsEverything: Business plan development, business model development, MVP development, crafted go-to-market strategy, and prepared investor pitch deck Successfully failed: Ultimately, we sparked the interest of a noteworthy Amsterdam based VC as well as a prominent angel investor but could not find a CTO/developer to bring the project to life and secure funding. Many valuable lessons learned from this experience that will remain with me for the rest of my life, however.

Business Development Intern

TestbirdsBusiness Development Intern

Jan. 2018 - Jun. 2018Amsterdam Area, NetherlandsSales: Researched prospects, developed sales presentations and executed meetings with middle and top-level management of large corporations within EMEA and APAC markets Bachelor Thesis: Researched how Testbirds should approach potential Chinese clients

Global Strategy Intern

DFS Group LimitedGlobal Strategy Intern

Feb. 2016 - Jun. 2016Hong KongMarket Research & Analysis: Performed market research and competitor analyses of three major department stores that served in the strategic planning for the introduction of new concepts at one of DFS’ new ‘T Gallerias’ (DFS department store)

Founder - Hype Nation

MansionFounder - Hype Nation

Jan. 2014 - Jun. 2014SingaporeTogether with the management team of club Mansion I created the monthly event 'Hype Nation' with the aim of bringing a festival-like experience to a Singaporean club. We achieved this by adding diverse line ups of well known local DJs and including different creative factors like lighting and props that people experience when visiting a festival. We sold out every single month

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