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Work Background
Australian Catholic UniversityEducator studying towards Master of Teaching
Jul. 2024Greater Sydney Area
Dale Carnegie AustraliaMarketing Manager
Jun. 2018 - Jul. 2024Sydney, AustraliaLead Dale Carnegie NSW franchise in marketing strategies and execution to drive business growth and brand awareness in the region. Nurture and grow existing client database, functioning as a trusted marketing advisor and project manager to generate public and B2B inbound leads. Provide strategy, leadership and implementation on:
- Online marketing
- Product marketing
- Content marketing
- Client experience
- Advertising and sponsorships
- Social media
- Events and communications
Gopalan ConsultingDirector
Oct. 2014 - Mar. 2019Albion Park, New South Wales, AustraliaGopalan Consulting provides marketing and business services, including:
- Graphic design; creation of marketing collateral
- Website design, development and maintenance including SEO optimisation
- Public relations
- Content and copywriting
- Social media marketing
- Advertising, promotional campaigns Clients include RackLink, NexPay and mPort Ltd.
Skydive the Beach and BeyondMarketing Communications Coordinator
Sep. 2011 - Oct. 2014This role involved marketing for each of the ten skydiving locations Nationwide owned by the Skydive the Beach and Beyond group. This position reported directly to the Marketing Manager, and main responsibilities included:
• Managing all print, online, and radio advertising
• Developing and maintaining all marketing collateral
• Internal and external communications, including customer database and eDM management
• Managing relationships with key stakeholders and suppliers
• Planning strategic marketing campaigns and projects, and the end-to-end implementation and coordination of these campaigns
• Reporting on marketing success and implementing marketing strategies based on findings
• Online marketing, including social media and website content management.
St John Ambulance Australia (NSW)Market Specialist
Apr. 2011 - Sep. 2011Sydney, AustraliaIn this role, I was responsible for all the marketing within the workplace first aid segment. This included:
• Planning strategic marketing campaigns, and the end-to-end campaign implementation
• Managing the sales tools and collateral for the effective marketing of workplace first aid
• Membership marketing and online marketing, including managing the website
• Negotiating with stakeholders, both internal and external, in order to successfully implement programs
• Internal and external communications, including copywriting and product launches
• Budget management.
Zintel CommunicationsMarketing and Sales Assistant
Aug. 2009 - Mar. 2011Auckland, New ZealandIn this role I provided a wide variety of support to the sales representatives and sales manager, as well as working directly with the Marketing Manager.
Duties included:
• Creating sales proposals
• Creating and maintaining sales collateral, including brochures, user guides, and application forms
• Database and CRM management
• Internal performance reporting and budget tracking and external customer reporting
• Producing the Half Year and Annual Reports • Organising and running internal sales campaigns, as well as external customer events and trade shows
• Maintaining and updating the website, including tracking and reporting on ROI
• Managing supplier relationships, including directory advertising, creative design agencies, and print agencies
• Copy writing for monthly invoice messages and other customer touch points, such as welcome letters.
Kiwi Income Property TrustCustomer Services Representative
Nov. 2007 - Mar. 2011Auckland, New ZealandThis role was a frontline customer services position at the largest of Kiwi Income's shopping centres - Sylvia Park. The role entailed providing assistance and information to shoppers, both in person and via phone/email, selling gift cards, hiring out pushchairs, wheelchairs and scooters as well as performing ticketek sales. Furthermore, this role also involved liaising with security, cleaners and retailers to ensure the smooth running of the mall.
Sunglass StyleRetail Assistant
Dec. 2005 - Nov. 2007Auckland, New ZealandTasks included assisting customers and providing information about various lenses and glass styles, cash-handling, opening/closing of the shop, processing repairs, invoicing and stocktaking, banking, cleaning, merchandising, and aiding the manager in other tasks as required, such as the setting up of special sales and events.
MacKenzie CountryRetail Assistant
Aug. 2003 - Feb. 2005
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