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Work Background
TikTokGlobal Sales Program Manager - SMB Go-to-Market
Jan. 2023Dublin, County Dublin, IrelandResponsible for improving global sales team productivity & efficiency by designing enablement resources and processes. Closely aligning with Sales Leadership and Cross-Functional Partners. -Achieved increased buy-in for enablement plans by fostering key relationships with leadership. -Designed & executed enablement strategies to increase sales productivity, client engagement & key solution pitching. -Partnered with Cross-Functional teams to align on data driven decision making, hypothesis testing and solving client problems to enhance client value and increase sales revenue. -Developed global client retention program to stop client attrition. -ARPA Increase of 3X for clients that opted in to this incentive program exceeding incentive program targets of 1.5X globally. 44% of eligible clients opted in for the program.
MetaRegional Sales Program Manager, SMB EMEA
Sep. 2021 - Dec. 2022Dublin, County Dublin, IrelandManaged third party sales teams in EMEA through a clear GTM strategy in partnership with Cross-Functional Partner's inspiring sales productivity to increase client engagement and investment on Meta. -Responsible for execution & development of regional enablement strategies that improved seller readiness and resulted in higher quality advertiser experiences for the portfolio. -Evaluate performance data, industry insights & behavioural trends to drive improvements across the program. -Stakeholder management of key internal and external partners to manage expectations, alignment & business priorities. -Quarterly strategy development and delivery for the sales team to ensure clear and concise vision for successful team execution. -10% YoY program revenue growth through rigorous client discovery, value proposition & consultative selling techniques. -Increased client budget conversations from 3% to 25% within one quarter. Implemented globally within six months. -Managing upward to Directors about program performance weekly.
MetaAgency Partner Manager, Mid-Market, UK & Ireland
Sep. 2017 - Sep. 2021County Dublin, IrelandPartnered with leading digital marketing agencies to grow revenue & production adoption. Ran a specific portfolio of agencies & responsible for their business results & growth. -Consistency exceeded revenue & product adoption targets. Yearly average was between 105%-126%. Promoted twice for sales excellence & cross-functional/team process improvement. -Led the largest portfolio of independent agencies in UK/I Mid-Market with annual revenue exceeding $150M in 2021, averaging 30-50% YoY growth. -Developed yearly Partnership Plans with my portfolio to identify key opportunities that agencies, clients and Meta should aspire toward. -Influenced key decision makers including C-Suite and Director's ensuring strategic vision and media planning was adopted by Planning and Client Teams. -Enhance agency performance by positioning large scale initiatives & solutions that could be implemented throughout their client portfolio to improve client performance, measurement and value on the platform. -Drive adoption, trust and growth for new and existing clients by surfacing key insights, products and industry trends. Additional Responsibility -Onboarding/Coaching: Developed EMEA Mid-Market on-boarding for new hires that supported both remote and in-person activities. This process facilitated over 60 new joiners between 2020-2021.
MetaProgram Manager, New Products
Mar. 2016 - Aug. 2017Ireland•Partnered closely within our global team to solve, design and execute the strategy for New Product execution during Alpha and Beta phases of development. •Sole individual in EMEA team who executed Alpha and Beta tests for a new solution, Brand Awareness objective which evolved into a billion-dollar product within its first year of launch. •Aligned and partnered closely with Product Managers and Engineers globally.
MetaAdvertising Analyst
Mar. 2014 - Feb. 2016Ireland•Worked across various regions such as Israel and MENA in the execution of advertising campaigns across Facebook and Instagram. •Promoted for consistently exceeding KPIs, designing new processes and improving team efficiency. •Developed process improvement in media implementation and buying across the EMEA team. •Ensure the quality review process was upheld throughout all campaigns to ensure error reduction and high quality campaigns for clients. •Designed improved training and on-boarding plans for new hires to ensure easier integration into the team.
LinkedInAssociate Campaign Manager - Talent Solutions
Apr. 2012 - Mar. 2014Dublin•Managed advertising campaigns for key accounts in Southern Europe region. •Trafficked various display & rich media ad formats including polls and company page ads. •Worked closely as part of a global Ad Operations team and striving to improve execution and collaboration with Sales Teams and XFN's.
In the Company of HuskiesClient Service Intern
Nov. 2011 - Feb. 2012
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